1. Develop a marketing plan for the business you described in Final Assignment A by replacing the information in each of the categories below with the information for your own company. You can review the material from this course, from the Part I Review, and from your assignments as needed.



Market Research (5.0 points)



Your marketing plan should include research into the overall market, definitions of market segments, and a description of the specific target market you are aiming for.



In addition, your research should describe industry trends, economic changes, and other factors that could affect your market.




Instruction: Write 1-2 short paragraphs about the target market segments for your company and why you think this company and product will be successful. Are there economic, social, or other trends that make this a good opportunity now?



Product Description (2.0 points)



This section of the marketing plan describes the features of the product and its benefits for people in your target market.



This is where you discuss the needs, desires, and fears of your target market and consider how you can use emotions to make your product's benefits most attractive.



Instruction: Write 1-2 short paragraphs about your product's features and benefits.



Competition Analysis (3.0 points)



In this section, you describe and analyze your company's competition.



This includes direct competitors who offer very similar products, as well as indirect competitors who satisfy the same need or desire in a different way.



This is also where you describe the competitive advantages your product has when compared to these competitors.



Instruction: Describe at least two other companies that are direct or indirect competitors to your company. Explain how you will differentiate yourself from them.



Brand Image Goals (2.0 points)



This section describes your company's current brand image, as perceived by your customers and potential customers.



This is where you describe your goals for your brand image. Make a list of the main qualities you want people to associate with your brand.



Describe the market positioning you want to achieve. How do you want your product to be positioned in people's minds, particularly in comparison to your competitors?



Instruction: Describe your brand image goals in 1-2 short paragraphs. Include at least two qualities that you want people to associate with your brand.�



Financial Goals (2.0 points)



Set measurable marketing goals over a specific period of time, such as an increased number of customers, sales, or income.



Instruction: Decide how much monthly revenue you want the company to make from sales of the product six months from now, one year from now, and five years from now.



Other Marketing Goals (2.0 points)



You may have other marketing goals that you wish to measure.




Instruction: Describe at least one other marketing goal you would like to achieve. 1-3 sentences.



Marketing Message (4.0 points)



Describe the message you plan to communicate to your target market.



This should be a focused message that explains the benefits of the product in a way that appeals to people's needs, desires, or fears.



Instruction: Write 2-3 short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to your target market?



Pricing (4.0 points)



Discuss your strategy for determining the price of your product.



Explain how your pricing strategy will support your overall brand image, marketing message, and financial goals.



Instruction: Decide what the price for your product will be, and describe at least two factors you considered in determining that price.



Promotional Strategies (4.0 points)



Promotional strategies are the ways you will communicate and support your marketing message.



This includes things like advertising methods, public relations efforts, publicity, and other communications.



Describe in detail each method you will use, such as types of ads and their content, or public relations tools like newsletters, networking, and improving your Web site.



Set timelines for when you will put each promotional strategy into action.



This section of your marketing plan should also describe which things your company will do for itself and which things you will hire other people or companies to do for you.



Instruction: Write 2-3 short paragraphs describing at least two promotional strategies you will use.



Budget (2.0 points)



In this section, you define your overall marketing budget for a specific length of time.



Then break down the budget to show where the money will be spent.





Explain how you decided on these numbers for the budget, and why you think it will be worth spending this amount.



Instruction: Decide what the total marketing budget will be, and make a list of at least four things you will spend money on and how much you think they will cost.
Will Give Brainliest to first response

Answer:

Final Assignment B  

Market Research-

What will make my market research a more successful plan is the research I've found and done for it. Demographic, Psychographic Geographic, and Behavioral are the three key segments in my market plan. This will aid in the differentiation of gender, age, and lifestyle in my market plan. The Demographic market segment of my market plan is what I'm mostly targeting.

Demographic segmentation separates the market into smaller groups based on criteria like age, gender, and income. Instead of reaching out to the entire market, I'll use this strategy to concentrate resources on a certain segment of my market.

Product Description-  

When people learn about my low prices on the thing I'm offering, they'll be hooked. Everyone deserves luxuries, not some rubbish that turns your neck green after a few rinses, with the most magnificent jewelry and clothing.

People will require this since everyone has an important meeting or a special family gathering, and no one has the same level of luxury as a really wealthy individual. The things aren't visibly made of the same material as Gucci or other more costly locations, but that's part of what makes them so appealing: you get what a millionaire has for a fraction of the cost. People will be ecstatic because they can now buy something they couldn't before, allowing them to make their looks look drastically different and giving them the confidence to go out when others don't.

Competition Analysis-  

Shien, a large clothing company, sells shirts for as little as $12, and every product they sell is quite low. The difference between their company and mine is that mine will sell things at that price, but they will appear to cost more, and everything will be made creatively and not sell fakes.

All of the materials used in the apparel will have a luxurious feel to them and will not appear to be cheap. Every piece of clothing sold will be available in every size, allowing everyone to experience good apparel rather than having to choose between different sizes, causing people to miss out on something truly unique and to their taste.

Brand Image Goals-  

I want my customers to think of my business as a destination. They don't have much money or are saving for something special, but they have been asked to something once in a lifetime, which is where my company comes in. They won't go to any other store since it's so amazing.

The atmosphere in the store will be so pleasant and inviting that customers will wan

Answer:

what about the budget?

Explanation:

Morris Ronaldo runs a small sole proprietorship that has one truck that is used solely in the business. It had a cost of $70,000 but a tax basis of only $19,000. However, it has a fair value of $22,000. It is traded for a similar truck with a list sales price of $80,000. To make the sale, the dealer reduced the price by $24,000 as a trade-in allowance for the old truck. Morris paid the $56,000 difference in cash. This exchange qualifies for section 1031 like-kind nonrecognition of gain treatment. Group of answer choices True False

You just celebrated your first full year in business. You earned
$100,000 in revenue and had $65,000 of expenses. The
$35,000 you have left is called your...

1. Profit
2. Sales
3. Services
4. Expenses
5. Goods

Which of the following statements regarding budgets is true? a. Budgets are detailed forward-looking financial reports based on expected income and expenses. b. Budgets describe a person’s financial position at a given point in time. c. Budgets measure a person’s financial performance at a given point in time. d. Budgets describe a person’s financial goals over a specific period of time. e. Budgets are historical documents that tell an individual how he or she has performed in the past.

All of the following characterize both perfectly competitive and monopolistically competitive markets EXCEPT: Price is equal to average revenue. Price is equal to average revenue. A Individual firms produce output where marginal cost equals marginal revenue. Individual firms produce output where marginal cost equals marginal revenue. B Firms can affect the selling price of their product. Firms can affect the selling price of their product. C The market has a large number of firms. The market has a large number of firms. D Firms can easily enter or exit the market.

Fiscal policy is likely to fail to correct stagflation in an economy because _____ a. it affects aggregate supply only, but only aggregate demand needs to be changed. b. it affects aggregate demand only, but aggregate supply also needs to changed. c. it affects both the aggregate demand and supply, but only aggregate demand needs to be changed. d. it affects both the aggregate demand and supply, but only aggregate supply needs to be changed. e. it affects either aggregate demand or aggregate supply, but both need to be changed simultaneously.

Help me please.. there is no option on here for Human Resources principals, so I jus clicked business as the subject..

To develop the main points for a speech on a question of value, you should ask
a а "How do you know?"
b. "Why is this good or bad?"
С "Why is true?"
d "How is this better than what we have now?"

Read the passage. What department does Marnle work in? What is her profession?
Marnee works in a university's department. She used to be a Math teacher, now she advises other teachers on selecting text books and
making lesson plans. She no longer teaches.
Marnee works in the____
department. She is an)_____
1)option. A Administration B Support C Faulty 2) option A Academic dean B Superintendent of schools C Curriculum developer

What is the purpose of a food safety management system?

If the Table Analyzer finds unrelated data in a table, what does it suggest a user do?
O split the table into queries
O break the table into multiple tables
O move all the data to a new report
O move some data to a different database

Is marketing hard? and it is stressful or can give you an anxiety?​

How do most individuals finance their healthcare costs?

directly from their employers
with government funding
through health insurance benefits
completely on their own

Fact Pattern: Mr. Bonet, a one-third partner, had a $12,000 basis in his partnership interest. Mr. Bonet withdrew from the ABC Partnership on January 1 of the current year when the partnership had the following balance sheet: Assets Basis FMV Cash $12,000 $12,000 Accounts receivable 0 30,000 Land 24,000 27,000 $36,000 $69,000 Equities Accounts payable $ 9,000 $ 9,000 Abbot, capital 9,000 20,000 Bonet, capital 9,000 20,000 Costell, capital 9,000 20,000 $36,000 $69,000 If Mr. Bonet received $20,000 cash in a liquidating distribution, what will he report as his gain or loss

Jena is a full-time undergraduate student at State University and qualifies as a dependent of her parents. Her only source of income is a $10,000 athletic scholarship ($1,000, books; $5,500, tuition; $500, student activity fee; and $3,000, room and board). Jena's gross income for the year is: a.$3,000. b.$4,000. c.$500. d.$10,000.

Tomato sauce and spaghetti noodles are complementary goods. A decrease in the price of tomatoes will a. decrease consumer surplus in the market for tomato sauce and increase producer surplus in the market for spaghetti noodles. b. increase consumer surplus in the market for tomato sauce and decrease producer surplus in the market for spaghetti noodles. c. increase consumer surplus in the market for tomato sauce and increase producer surplus in the market for spaghetti noodles. d. decrease consumer surplus in the market for tomato sauce and decrease producer surplus in the market for spaghetti noodles.

An investor has up to $250,000 to invest in two types of investments. Type A pays 6% annually and type B pays 8% annually. To have a well-balanced portfolio, the investor imposes the following conditions. At least one-fourth of the total portfolio is to be allocated to type A investments and at least one-fourth of the portfolio is to be allocated to type B investments. What is the optimal amount that should be invested in each type of investment

A consulting company hired by Best Builders has just completed a study to determine the best fencing for a condominium complex Best Builders will construct. The technical writer preparing a recommendation report based on the feasibility study has compiled the following information to be used in the report: Because the complex will be located in an environmentally sensitive area, the fence must visually enhance the property while blending in with its surroundings, yet at the same time adding a measure of safety. In order to keep monthly condominium dues as low as possible, the fence must not require a high degree of maintenance. Its minimum life should be 25 years, and it should cost under $70,000. The options researched were stone, vinyl, vinyl-coated iron, and wood. Both types of vinyl fencing will last up to 25 years, stone up to 50 years, and wood up to 15 years. Wood fencing must be painted or stained periodically. Maintenance for vinyl and stone fencing consists of occasionally washing with water. Based on two bids for each type of fencing, all types fall within the maximum allowable cost. Wood was cheapest, followed closely by vinyl. Stone and vinyl-coated iron were the most expensive. We think the best course of action is to have a stone wall built by Masonry Builders, Inc., to enclose the new condominium complex. What additional information is needed for the recommendation report

PM Industries has two service departments (Administration and Maintenance) and two operating departments. Departmental costs before allocations are $950,000 for Administration and $1,650,000 for Maintenance. Maintenance costs are allocated on the basis of the number of LPM employees. Administration has 450 employees; Maintenance has 750 employees; Operating Department 1 has 1,350 employees and Operating Department 2 has 1,200 employees. Using the step-down method, how much of the cost from the Maintenance Department will be allocated to Administration

Sam has been working in the same position without any promotion or salary increase for 2 years. He currently makes $45,000 per year, but he thinks that someone with his experience should make $50,000. During his annual appraisal, he approaches the topic with his boss. Sam asks for a $10,000 a year raise. His boss says that the current budget cannot support such an increase. Sam then asks for a $5,000 a year raise, and his boss agrees. Which technique did Sam use to attain compliance from his boss

An airline knows that there are two types of travelers: business travelers and vacationers. For a particular flight, there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket. There are 150 seats available on the plane. Suppose the cost to the airline of providing the flight is $20,000, which includes the cost of the pilots, flight attendants, fuel, etc. How much profit will the airline earn if it engages in price discrimination

Question 7 of 10
Which of the following tells you what your gross and net income was for a
particular pay period?
A. W-4 form
B. Pay check
C. Tax return
D. Pay stub

Trade is appreciated and promoted throughout the world but there exists certain loopholes for efficient trade system .Highlight the concerned factors ?

Beyond standard benefits like vacation time, sick leave, and health

insurance, what do you think a business could offer that would make

a potential employee want to work there over a rival company?

Explain your answer.

The government can make money by borrowing from its population in the form of governmental bonds.

A. True
B. False

Hello people can someone help me I'm into this person and I sent him a picture of my self and he said ''You honestly don’t look that bad'' can someone please tell me what it means when u a guy tells u that

Outline two possible problems to HSN of many employees leaving.​

When government is trying to raise tax revenue, it sometimes attempts to target higher-income people because they are in a better position to bear the burden of a tax. However, it can be very difficult to earn tax revenue from wealthy people. Consider the progressive nature of the U.S. federal income tax system: It's designed so that higher incomes are taxed at higher tax rates. Thinking about the elasticity of labor supply, why might it be more difficult to collect tax revenue from a wealthy individual than from a poor person, all else equal

How many different federal taxes are listed?

Help me please.. there is no option on here for Human Resources principals, so I jus clicked business as the subject..

how will you explain a yellow colour to someone who has never seen before??​