Business College

Apply the principals you learned about the 5 Cs to this situation. How did this improve McDonald's business. Is there a way for you to apply this in your own business or job?

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McDonald's Gets It Right Links to an external site.

Main, K.(n.d.) A customer found a short note with their McDonald's delivery. It's a master class in marketing: The simple thing the fast-food giant got right that most get wrong. INC,

Answers

Answer 1

The 5 Cs in the business stand for Customers, Company, Collaborators, Competitors, and Context. The application of the 5 Cs is to offer a structure that can be employed to analyze the primary factors that impact an organization. In the context of McDonald's, the principles of the 5 Cs were applied to improve their business.

The first C is Customers: McDonald's gave the customers a reason to come back for more. McDonald's was the first restaurant to use the drive-thru service to save time, and this served to boost the company's revenues. The use of the drive-thru service provided consumers with a means to avoid queues and access fast food quicker, hence serving to attract more clients.

McDonald's also made efforts to enhance their services and provide healthier food options, which kept clients coming back for more

The second C is Company: McDonald's optimized its resources to boost the company's operations. The firm started using an IT system to manage its services, which provided an excellent platform to access information from different locations. This aided the company in implementing a consistent pricing strategy throughout all its branches and helped streamline its supply chain management processes.

Third C is Collaborators: McDonald's partnered with different organizations to enhance the quality of their products. McDonald's partnered with different firms such as Coca-Cola to supply the beverage products, which saved on cost and provided consumers with high-quality drinks.

The company also started partnering with different charitable organizations to engage in Corporate Social Responsibility (CSR) activities, which created a positive impact on society and helped promote the company's brand image.

Fourth C is Competitors: McDonald's conducted a competitive analysis to understand their market position. The company identified different competitors in the fast-food industry and came up with strategies to keep up with the competition.

For instance, McDonald's focused on enhancing their products and services, which kept clients coming back for more and also increased the company's revenues. Fifth C is Context: McDonald's also took into account the broader context in which the company operated.

The company considered the different laws and regulations that affected the fast-food industry and took steps to comply with them. The firm also took into account environmental factors such as climate change and came up with strategies to minimize its carbon footprint.

In conclusion, the application of the 5 Cs principles helped McDonald's improve its business by enhancing customer satisfaction, optimizing its resources, partnering with different firms, conducting a competitive analysis, and considering the broader context in which it operates.

This can be applied to other businesses or jobs to enhance their operations by considering the primary factors that impact their organization.

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