The effect on net income and earnings per share for issuing stock and issuing bonds will depend on the financing costs associated with each option.
For plan one (issuing stock), the company will receive $2,000,000 in financing from the sale of 50,000 shares at $40 per share. The company will also incur a dilution of earnings per share, as the additional shares will be added to the outstanding share count. To calculate the dilution, you can use the following formula:
Dilution = (New shares / (Old shares + New shares)) * 100%In this case, the dilution would be:
Dilution = (50,000 shares / (90,000 shares + 50,000 shares)) * 100% = 35.7%The company's net income and earnings per share will be reduced by the dilution. To calculate the diluted earnings per share, you can use the following formula:
Diluted earnings per share = Net income / (Old shares + New shares)For plan two (issuing bonds), the company will receive $2,000,000 in financing from the sale of the bonds. However, the company will also incur interest expenses on the bonds, which will reduce the company's net income and earnings per share. To calculate the interest expense for each year, you can use the following formula:
Interest expense = Face value of bonds * Interest rateIn this case, the interest expense for the first year would be:
Interest expense = $2,000,000 * 11% = $220,000The company's net income and earnings per share will be reduced by the interest expense.
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finding significant differences is exciting to marketing researchers because it means that the researcher will have something that is potentially very useful to report to the client. true false
Marketing researchers enjoy discovering major variances since it indicates they will have information that might be extremely beneficial to relay to the customer. The statement is accurate.
Marketing research is the methodical gathering, recording, and analysis of qualitative and quantitative data about marketing-related problems for goods and services. Discovering and analyzing the effects of modifying marketing mix components on consumer behavior is the goal.
This entails defining the data needed to solve these concerns, devising the information gathering strategy, and overseeing and putting the data collection process into practice. These outcomes and conclusions, together with their ramifications, are communicated to those with the authority to take action on them after data analysis.
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What determining factor do buyers use to
select products in a pure competition
market?
A. Quality
C. Profit
B. Brand
D. Price
Answer: D
Explanation:
Answer: In a pure competition market, the determining factor that buyers use to select products is price. Therefore, the correct answer is option D: price.
Explanation: In a pure competition market, the determining factor that buyers use to select products is price. In a pure competition market, there are many buyers and sellers, and the products offered by the sellers are largely the same. In this type of market, buyers will typically choose the product with the lowest price, as there is little difference between the products offered by the different sellers. Other factors, such as quality, brand, and profit, may also play a role in a buyer's decision, but in a pure competition market, price is typically the most important factor.
Chronic nicotinamide mononucleotide supplementation elevates blood nicotinamide adenine dinucleotide levels and alters muscle function in healthy older men
Nicotinamide adenine dinucleotide (NAD+) is a coenzyme found in all living cells that plays a crucial role in energy metabolism and a variety of other biological processes.
What is Nicotinamide adenine dinucleotide ?Chronic supplementation with nicotinamide mononucleotide (NMN), a molecule that is converted into NAD+ in the body, has been shown to elevate NAD+ levels and alter muscle function in healthy older men.In a study published in the journal Nature Communications, researchers administered NMN supplements to a group of healthy men aged 60-80 for eight weeks and measured their NAD+ levels and muscle function before and after the supplementation period. They found that NMN supplementation significantly increased NAD+ levels in the blood and improved muscle function, including muscle strength, power, and endurance.These findings suggest that NMN supplementation may have potential as a means of maintaining or improving muscle function in older individuals. However, more research is needed to fully understand the long-term effects of NMN supplementation and to determine its safety and efficacy for this purpose.To learn more about coenzyme refer :
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price is important to managers . a) because prices cannot be changed quickly, so must be correctly determined b) because a small percentage improvement in price can generate a large percentage increase in profitability c) but other marketing mix elements create customer value and build relationships d) but product features can be changed more quickly e) but has little impact on a firm's market share
The correct answer is (b) because a small percentage improvement in price can generate a large percentage increase in profitability.
What is profit?The money that remains after paying your business expenses is your profit. Gross profit, operating profit, and net profit are the three primary types of profit.
The largest profit is gross. The amount left over after paying for the sold goods and services is displayed.
The next is operating profit. It displays what is left over after covering operating expenses including rent, electricity, phone bills, and occasionally staff.
Next is net profit. It displays your earnings after deducting all expenses and taxes. You are allowed to keep the net profit.
The three profits are the primary indicators of a company's success-Gross profit demonstrates its ability to generate income, Operating profit demonstrates its profitability -The company's net profit indicates its earnings after taxes.
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reverse culture shock occurs primarily because of the ease of reintegrating into the organization. true false
Reverse culture shock occurs primarily because of the ease of reintegrating into the organization.
The statement is true.
What do you mean by reverse culture shocks?
Re-entry, often known as reverse culture shock, is merely a typical reaction to coming home after studying abroad. It is a period of emotional and psychological readjusting, comparable to your initial acclimatization to living overseas.One gradually regains their emotional and psychological equilibrium as they accept differences and learn to fit into the new society. Some people finish this experience in a matter of weeks, while others may need months.To know more about Reverse culture here
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Organizing is monitoring performance, comparing it with goals, and taking corrective action.a. Trueb. False
It is False that Organizing is monitoring performance, comparing it with goals, and taking corrective action.
Controlling is monitoring performance, comparing it with goals, and taking corrective action.
What is meant by performance monitoring?Performance monitoring is the systematic and routine observation of performance over time with the goal of creating or verifying performance records, identifying inefficient and ineffective practices, determining service needs, and—most importantly—detection of underperformance early on to prevent further performance degradation. It is the systematic monitoring and continuing assessment of an organization's performance in comparison to recognized performance benchmarks.
Due to its frequency and increased emphasis on observing everyday activities, performance monitoring differs from occasional performance auditing or review.
Performance monitoring aims to immediately identify the signs of underperformance and respond as soon as possible.
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suppose that a rare virus infects and kills a significant percentage of the population. assuming that land and labor are complements in a farming production function, what would happen to the wages earned by workers and the rents earned by landowners?
The wages earned by workers and the rents earned by landowners - Wages would increase, and rents would decrease.
What drives an increase in the labor supply curve?A change in worker preferences, a change in nonlabor income, a change in the cost of associated goods and services, a change in population, or a change in expectations will cause the supply curve for labor to alter.
According to economists, the availability of labor is a problem that arises when people decide how to organize their time after weighing the opportunity costs of various options. There are 24 hours in every day. We can put our time to many different uses, like working, taking care of kids, sleeping, playing, and volunteering. Let's assume for the sake of simplification that there are only two possible ways for a person to spend their time: at work or in leisure.
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suppose that monetary neutrality and the fisher effect both hold and the money supply growth rate has been the same for a long time. other things the same a higher money supply growth would be associated with . question 34 options: both higher inflation and higher nominal interest rates. neither a higher inflation rate nor a higher nominal interest rate. a higher inflation rate, but not higher nominal interest rates. a higher nominal interest rate, but not higher inflation.
Monetary neutrality and the fisher effect both increase the money supply growth rate increasing the inflation and nominal rate at the same rate.
What is the Fisher effect?
The relationship between inflation and both real and nominal interest rates is outlined in the Fisher Effect, an economic hypothesis developed by economist Irving Fisher. According to the Fisher Effect, the real interest rate is equal to the nominal interest rate less the anticipated inflation rate.
Irvin Fisher, an economist, is credited with creating the Fisher effect. The impartiality of money has a direct bearing on this effect. It claims that real interest rates are stable in economies and that variations in nominal interest rates are a function of changes in anticipated inflation.
Hence/Therefore,
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what are the consequences of bad logistics management for a company? select all that apply. a more paperwork b problems with customer relations c higher costs d longer hours
The consequences of poor logistics management for company include: customer relationship issues, higher costs and longer hours.
What leads to bad logistics?Poor time management. Increased costs and hidden costs due to lack of knowledge. Disruption of operational processes. I don't have the right software for live tracking.
What impact will logistics have on company?Successful logistics in business entails more effectiveness, lower costs, higher production rates, better inventory control, more efficient storage space utilization, higher levels of customer and supplier satisfaction, and better customer experiences.
What are the consequences of poor management for suppliers?In short, poor supplier performance costs a company money, time, and reputation, increases the risk of customer churn, and can even threaten a company's viability. The impact on suppliers is also negative. Efforts to ensure performance regressions can be fixed.
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which of the following is not a market performance ratio?
A. debt ratio
Debt Ratio is not a market performance ratio
Market value ratios are financial measurements that assess stock prices, evaluate them in relation to competitors' stock prices as well as other data points.
These ratios monitor public corporations' financial results to help us better comprehend their place in the market and A financial measure called the debt ratio shows what proportion of a company's assets are financed by debt.
It is the ratio of total assets (the total of current assets, fixed assets, and other assets like "goodwill") to total debt (short-term and long-term obligations).
Total debt to total assets is the debt ratio.
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describe how free market features could be introduced to help alleviate the social problem through free market operations of supply and demand.
Government intervention is absent in a free market, and supply and demand and voluntary exchange serve as the only pillars of the economic system.
What do you mean by "demand"?The consumer's desire to buy a specific commodity or service is known as demand. Market demand is the demand on the market for a specific good. The total demand in the economy for goods and services is known as aggregate demand. The price of a commodity or service is determined by the demand and supply balance.
What does "demand" mean?Relevant Lessons
A fundamental tenet of economics is the law of demand, which holds that demand for a good increases when prices are low and decreases when prices are high. During Black Friday sales, when customers rush to purchase items at steep discounts, the law of demand is in effect.
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the copyright clause prohibits the government from creating a special kind of monopoly around intellectual property. true or false
The following statement "the copyright clause prohibits the government from creating a special kind of monopoly around intellectual property" is true.
A market that has "no competition" results in a situation where one individual or business is the only supplier of a given good or service. This contrasts with oligopoly and duopoly, which include a small number of vendors controlling a market, and monopsony, which refers to a single entity's dominance of a market to buy an item or service.
Monopolies are therefore defined by a lack of viable replacement products, a lack of economic rivalry to manufacture the commodity or service, and the potential for a high monopoly price that is substantially beyond the seller's marginal cost and generates a large monopoly profit.
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what are the basic group skills necessary for development of an effective team? select all that apply.
The fundamental team building abilities required for the creation of an effective team are communication, negotiation, assessment of team dynamics, and time management.
What is team effectiveness?The ability of a team to carry out the goals or objectives set out by authorized persons or the organization is referred to as team effectiveness (sometimes referred to as group effectiveness).
A team is a group of people who cooperate to complete tasks, take responsibility for results, and see themselves as an integrated part of an institutional or organizational system that operates within its predetermined parameters.
Since groups and their members are independent of one another's roles, skills, knowledge, or purposes, as opposed to teams and their members, who are interdependent upon one another's roles, skills, knowledge, and purposes, the terms "team" and "group" have come to be synonymous in the context of processes and research relating to their effectiveness (i.e., group cohesiveness, teamwork).
Hence, The fundamental team building abilities required for the creation of an effective team are communication, negotiation, assessment of team dynamics, and time management.
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what may be asked during an interview? will you list all organizations, clubs and lodges to which you belong? do you own or rent your home? have you worked at the company under a different name? of what country are you a citizen?
The question " have you worked at the company under a different name?" can be asked during an interview. Hence, option (c) will be regarded as the suitable option.
Give a brief account on interview.In a structured conversation known as an interview, one party asks questions and the other responds. A private conversation between an interviewer and an interviewee is referred to as a "interview" in daily speech. The interviewee frequently responds to the interviewer's inquiries with information. You are completely free to use or share the information with other audiences. This trait is obvious in a wide variety of interviews; even when no one else is present during a witness interview or a job interview, the responses will be made available to others later in the hiring or investigative process. During an interview, information might be transferred in both directions.
Although face-to-face interviews are the norm, it is possible for parties to conduct interviews over the phone or by videoconferencing if they are geographically apart. The majority of the time, interviews entail a spoken exchange between two or more people. A "conversation" between two people who type their inquiries and responses can occasionally occur.
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as the inventory control manager for a group of retail stores, henry calls the doubleblue jeans warehouse when he needs to restock this product because the manufacturer stores all of its products there. another name for this warehouse would be a
When xin-xu needs to restock this item, he contacts the bossie boots warehouse because the manufacturer keeps all of its products there. The correct response is A) self-service retailers.
Xin-xu is the inventory control manager for a collection of shoe stores. The term "distribution centre" could also be used to describe this warehouse. A distribution centre is a warehouse that often stocks a variety of goods, which are then distributed to the following.Retailers and wholesalers.
last or ultimate user because they believe they will frequently find the needed product there rather than having to visit wholesalers or retailers for the same product, the majority of customers tend to frequently visit this distribution centre for the items or product they need.
complete question:
As the inventory control manager for a group of retail stores, henry calls the doubleblue jeans warehouse when he needs to restock this product because the manufacturer stores all of its products there. another name for this warehouse would be a
A) self-service retailers
B) specialty stores
C) warehouse clubs
D) discount stores
E) factory outlets
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john is the head of a federal agency. his agency is lacking funds to support a new policy implementation, so it is allowed to borrow funds from another government agency. what are these funds a part of?
Overestimating the effect of government action carries a risk (neglects other factors) Where there is no one, dominating policy or agency engaged, it is challenging to apply. Policies evolve when they are put into practice.
These foundational principles include (1) creating a clear goal; (2) encouraging initiative; (3) empowering employees; (4) providing staff development or resources; (5) restructuring, monitoring, and problem-solving; and (6) planning. These presumptions offer a plan for the duties and method that assist improvement in effective alterations.
The total of a country's yearly budget deficits, less any surpluses, is its national debt. When the government spends more than it brings in, there is a deficit. The government borrows money by offering debt obligations to investors in order to cover its budget deficit.
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which of the following is not one of the three main restructuring strategies? a. downsizing b. realigning c. leveraged buyouts d. downscoping
Downsizing is not one of the three main restructuring tactics.
What is Downsizing?Downsizing is not always involuntary. It is also used at other stages of the business cycle to create leaner, more efficient businesses. Eliminating any part of an organizational structure that is not directly adding any value to the final product is a production and management philosophy known as lean enterprise.According to the production principles of lean enterprise, any component of a business enterprise that fails to directly benefit a final product is superfluous. What is valuable (and conversely, what is not valuable) is determined by the customer based on the amount they are willing to pay for a good or service.Downsizing can also be carried out to align the firm's skill and talent with the broader market. For example, a company may pursue downsizing to weed out employees with obsolete skills that may not be useful in its future direction.To learn more about organizational structure refer to:
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An investor buys 400 shares of stock in a fund when the net asset value is $23.79 and the offer price is $23.89. the investor sells these shares when the net asset value is $50.34 and the offer price is $50.46. determine the amount of profit the investor earns. a. $10,580 b. $10,620 c. $10,628 d. $20,136
The amount of profit the investor earns is $10580
How do you figure out stock profit?The profit you make from stock trades is referred to as stock profit. By deducting the amount you paid for the stock (including commissions) from the price you received upon selling it, you may determine the profit on an investment.
An investor buys 400 shares of stock in a fund when the net asset value is $23.79 and the offer price is $23.89.
400 shares were purchased at $23.89 each.
His net asset value when he sold the stocks was $50.34.
Consequently, the profit is determined by;
400(50.34 - 23.89) = $10,580
Consequently, the investor's profit on the 400 shares was $10580.
the amount of profit the investor earns is $10580
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suppose your bank account pays interest monthly with an effective annual rate of 6%. what amount of interest will you earn each month? monthly discount rate
A nominal interest price of 6% compounded monthly is equivalent to an tremendous hobby charge of 6.17%
How do you calculate tremendous interest rate?Effective annual interest fee = (1 + (nominal price ÷ variety of compounding periods)) ^ (number of compounding periods) - 1. For investment A, this would be: 10.47% = (1 + (10% ÷ 12)) ^ 12 - 1.
How do you calculate monthly activity rate?To calculate a monthly pastime rate, divide the annual fee through 12 to reflect the 12 months in the year.
Note
For a every day interest rate, divide the annual fee via 360 (or 365, relying on your bank).
For a quarterly rate, divide the annual fee by four.
For a weekly rate, divide the annual rate by means of 52
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https://brainly.com/question/25720319#SPJ4when adam and tori got married 15 months ago, adam moved into the house that toni had owned and lived in for the prior 3 years. they recently decided to move to a more suburban neighborhood and sold the house. what is the maximum amount of gain from the sale of the personal residence that adam and tori can exclude from income taxation?
Based on the given information, the maximum amount of gain from the sale of the personal residence that Adam and Tori can exclude from income taxation is Zero. Thus the correct option is A.
What is Tax?A tax is referred to a certain amount that is collected by the government of any country from its citizens which is later on used in the development process of the country including building hospitals, roads and maintaining transportation, and so on.
Determine Your residency in the property for the 5-year period before the sale 2. The interval between the sale and the day you last sold a house for which you claimed the exclusion.
Therefore, option A is appropriate.
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The comnplete question is Probably
Adam and Tori got married and bought a house 15 months ago. Tori’s job recently transferred her to an office in a different state, so Adam and Tori sold their house. What is the maximum amount of gain from the sale of the personal residence that Adam and Tori can exclude from income taxation?
$0
$250,000.
$312,500.
$500,000.
the government passes a new initiative to encourage savings in a country with a well-functioning banking system. which of the following is the best explanation of the savings initiative's impact on economic growth in the country? group of answer choices technological advance occurs, but there is no effect on economic growth. human capital is enhanced, and economic growth is positively affected. the capital stock increases, and economic growth is positively affected. the capital stock decreases, and economic growth is negatively affected.
The government passes a new initiative to encourage savings in a country with a well-functioning banking system. The best explanation of the savings initiative's impact on economic growth in the country capital stock increases, economic growth is positively affected.
An organized community governed by a system or group of individuals, usually a state. Government usually includes the legislative, executive and judicial branches in its broad sense. Government is a tool for making political decisions as well as a vehicle for implementing organizational policies.
A statement of government ideology and philosophy is equivalent to a constitution in many countries. The term "government" is sometimes used more explicitly to refer to about 200 separate national governments and its subsidiary organisations, although all have regulatory bodies.
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how would putting a price on natura attributes and ecological services affect demand for reneabe reouces
Different characteristics of ecological services.
People have a tendency to value each service and product differently because natural features and ecological services are priced differently.
The consumer would so stand to gain the most.
The ecological services are those that make our lives easier and preserve the harmony of the natural world. The prices of each commodity or service would benefit the customers. The user would benefit from the natural features such as the fresh water and other elements like sunlight, rain, fresh air, etc. on several occasions.
Wetlands are places or areas where the soil is occasionally covered in water. These fall under the categories of marshes, bogs, fens, swamps, and shallow water. Peatlands are another type of area that has partially degraded organic materials.These are several, crucial areas that are present in various biospheres. They enhance water quality, stop soil erosion and loss of land mass, safeguard coasts.
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how would you respond to a naysayer that says store business and concessions business will go down if we give out free hats and free food as part of group sales packages?
would let them know that it's a misconception Offering free food or drinks adds value to the customer without discounting products or services.
What is meant by products?
A product is anything that can be supplied to a market in order to satiate a customer's need or desire. In marketing, a product is an item, system, or service that is made accessible for consumer usage in response to consumer demand.Products are sometimes referred to as merchandise in the retail sector, and they are purchased as raw materials in the manufacturing sector before being sold as finished goods.A form of product that is also considered is a service.In project management, products are the formally defined project deliverables that include or assist in achieving the project's goals.Product liability may apply to hazardous goods, particularly physical ones that harm users or bystanders.To learn about products refer to
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1. what is the cumulative demand for all periods in labor hours? a. 48,150 2. what is the level production amount in labor hours? c. 8,692 3. how many employees will they need to hire (or fire)? b. hire 49 4. what is the hiring (or firing) cost in period 1? d. $53,900 5. what is the total cost for implementing this plan? b. $1,783,412
The cumulative demand for all periods in labor hours is 48,150 ,the level production amount in labor hours is 8,692, The number of employees they will need to hire (or fire) is 49, the cost of hiring (or firing) during the period is $53,900 5, and the total cost of implementing this plan is $1,783,412.
What is cumulative demand?Cumulative maximum demand, cumulative demand. the sum of the previous billing period maximum demand readings. NOTE 1 At the time of billing period reset, the maximum demand for the most recent billing period is added to the previously accumulated total of all maximum demands.Cumulative maximum demand is the sum of all the maximum demands recorded at the time of reset to zero.Cumulative demand is the addition of each billing period [average over the window] maximum demand as described above. The five components of aggregate demand are consumer spending, business spending, government spending, and exports minus imports.To learn more about aggregrate demand refer to:
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a loan that requires the borrower to pledge specific assets as collateral is called a(n) loan.
An asset (such a car or piece of property) is pledged as security for a loan in a secured loan, making the asset a secured debt owed to the lender.
How do loans with security operate?
Loans that are secured by an asset are called secured loans. This means that the lender will ask you which of your assets you want to use as collateral when you apply for a secured loan. Following that, the asset will be subject to a lien held by the lender until the loan is returned in full.
What exactly is an asset?
An asset is something that has monetary value or the potential to be profitable. For instance, a machine, a financial instrument, or a patent
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similar bonds in the market have a yield to maturity of 12 percent today. should she buy the bonds at the offered price
similar bonds in the market have a yield to maturity of 12 percent today. she should buy the bonds at the offered price.
What is Bond Yield?
Bond yield, which can be calculated in a variety of ways, is the return an investor receives on a bond.
The annual interest rate set when the bond was issued is known as the coupon rate. The price of the bond and the coupon, or interest payment, both affect the current yield.
Bond equivalent yield (BEY), yield to maturity (YTM), and effective annual yield are further methods for calculating a bond's yield (EAY).
A bond may be bought at a premium, which is more than its face value, or at a discount, which is less than its face value.
The bond's coupon rate divided by the market price results in the bond's current yield.
As a bond's price increases, its yield decreases since price and yield have an inverse relationship.
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country a has a comparative advantage over country b in the production of shoes, if a. country a can produce shoes at a lower monetary cost than country b can. b. country a can produce shoes using fewer resources than country b can. c. the demand for shoes is higher in country a than in country b. d. country a can produce shoes at a lower cost in terms of other goods than country b can.
Country a has a comparative advantage over country b in the production of shoes, Country A can produce shoes at a lower cost in terms of other goods than other B.
What do you have been comparative advantage?
In an economic model, agents who can produce a particular good at a lower relative opportunity cost or autarky price—that is, at a lower relative marginal cost before trade—have a competitive advantage over rivals. Someone has a comparative advantage if they can produce something for less money than anyone else. Superiority in a particular field is different from comparative advantage.To know more about Comparative advantage here
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a company is evaluating an investment which has an initial investment of $4,000. annual net cash flows are expected to be $2,000 over the next three years. the company requires a 10% annual return. the present value of $1 factor for 10% and 1 period is 0.9091; 2 periods is 0.8264; and for 3 periods is 0.7513. the break-even time is between: multiple choice question. 1 and 2 years 2 and 3 years 3 and 4 years 0 and 1 year
The break-even time is between: - 2 and 3 years.
Does NPV take original investment into account?Using the concept of net present value, all projected future cash flows, including the initial capital investment, are calculated as to their current value (NPV).
Net present value (NPV) is the current value of cash inflows minus cash outflows over a period of time (NPV). NPV is a metric used in capital budgeting and investment planning to assess the profitability of a proposed investment or project.
The current value of a stream of future payments, or NPV, is calculated using the appropriate discount rate. The general rule is that projects with a positive NPV are beneficial to pursue, whereas those with a negative NPV are not.
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equivalent units of materials cost the filling department of ivy cosmetics company had 4,300 ounces in beginning work in process inventory (70% complete). during the period, 71,900 ounces were completed. the ending work in process inventory was 3,600 ounces (10% complete). what are the total equivalent units for direct materials if materials are added at the beginning of the process? fill in the blank 1 units
Therefore, the total equivalent units of materials cost is 74,800 (3,010 + 71,900 - 360).
What is cost?Cost is the value of money that has been used to purchase goods, services, or assets. It is often used to measure the amount of money invested or used up in the production of goods or services. Cost is the total amount of money that needs to be paid to obtain the goods, services, or assets. The cost of a good or service is based on the amount of money spent to produce it, including the cost of labor, materials, and overhead. The cost of a good or service also includes the cost of delivering it to the customer. Cost is also used to measure the efficiency of a business or organization. It is used to compare the cost of production and the cost of selling goods or services. Cost can also be used to measure the financial performance of a business or organization, as well as to allocate resources in the most efficient manner.
The total equivalent units of materials cost for the Filling Department of Ivy Cosmetics Company is 74,800 units. This is calculated by adding the beginning work in process inventory (4,300 ounces x 70% = 3,010) to the ounces completed during the period (71,900) and subtracting the ending work in process inventory (3,600 ounces x 10% = 360). Therefore, the total equivalent units of materials cost is 74,800 (3,010 + 71,900 - 360).
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a technology company wants to increase sales for their newest product, so they decide to invest in advertising and direct marketing for the product. this is an example of
Answer:
Traditional marketing or direct response marketing
A technology company wants to Increase sales for their newest product, so they decide to invest in advertising and direct marketing for the product. This is an example of traditional marketing or direct response marketing.
What is traditional marketing?Traditional marketing is the process of fulfilling the target audience’s needs using offline channels and making a profit out of it. In simpler terms, traditional marketing refers to the satisfaction of needs and wants for consumers via those marketing channels that existed before individuals had access to modern digital platforms.
It involves fulfilling the 4ps of marketing without making use of digital marketing channels. This traditional marketing mix includes: Building a product that operates and fulfils customers’ demands online. For example, a washing machine. Using a pricing strategy that’s not dependent on online channels. Using offline channels of distribution to reach out to the customers. Promoting the product using offline channels like TV, radio, newspapers, etc.
Traditional marketing encompasses a wide range of advertising and marketing strategies.
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