Consumer confidence is typically at a low during periods of:
a. recession
e. depression
During recessions and depressions, economic conditions are generally weak, characterized by high unemployment, reduced consumer spending, and overall economic contraction. These factors tend to erode consumer confidence as people become more cautious about their financial well-being and future prospects.
They may cut back on discretionary spending, delay major purchases, or save more as a result of the uncertain economic conditions.
Several factors affecting consumer confidence include changes in house prices, unemployment rates, and inflation.
Falling house prices compromise wealth accumulation and erode consumer confidence. Increased unemployment rates also negatively affect consumers' confidence in the state of the economy.
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