Complete Question:
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Group of answer choices.
A. Channel
B. Media Mix
C. Attribution
D. Placements
Answer:
A. Channel.
Explanation:
In this scenario, Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. The optimization type Felix should use if he wants to use bidding or targeting to acquire more customers is channel.
A Google Search Ad campaign involves changing the way or manner in which Ads are delivered to potential viewers (visitors) within a specific channel so as to boost a business. Basically, there are three (3) main types of channel optimization used in the Google Search Ad campaign and these are;
1. Bidding: it is used to get more customers by adjusting bids with respect to a comprehensive set of auction-time signals which targets your adverts.
2. Creative: it involves customizing assets to give or display the right and necessary information to the right customer at the right time.
3. Targeting: it involves the process of reaching the individuals or customers who are very much interested in your business through the dynamic and broad audience targeting.
Many individuals in the management of professional sports leagues are not fans of salary caps because they A. routinely force teams to cut veteran players earning higher salaries to get under the ceiling of the cap. B. routinely provide teams with spending floors so low-revenue teams are prevented from cutting salaries in order to stay competitive. C. often have so many exceptions that they have inevitably created a number of loopholes for those agents and general managers who are creative negotiators and thus, the cap is not creating the parity it was intended to create. D. All of these are correct.
Answer:
Correct Answer:
D. All of these are correct.
Explanation:
In professional sport, most of the individual involved at the management level has never been a fan of salary caps in the profession.
Because, of salary cap being an agreement or rule that places a limit on the amount of money that a team can spend on players' salaries, it tends to limit their ability to enforce positive changes in the team in-order to ensure level playing ground between them and other small team.
Salary caps tends to exists as a per-player limit or a total limit for the team's roster, or both.
Which husband and wife team conducted time and motion studies, worked for General Electric to develop foot-pedal trash cans and redesign shelves in refrigerators, and had their lives documented in the book Cheaper By the Dozen
Answer:
Lillian and Frank Gilbreth.
Explanation:
Lillian and Frank Gilbreth are the husband and wife team that conducted time and motion studies, worked for General Electric to develop foot-pedal trash cans and redesign shelves in refrigerators, and had their lives documented in the book Cheaper By the Dozen.
They coined the word "Therblig" in order to identify the basic elements of human activity and motion in the study of time and motion which is typically aimed at improving the productivity and efficiency of workers while reducing fatigue simultaneously.
Total value systems work best if
Multiple Choice
1. logistics is outsourced.
2. all parts are strategically leveraged.
3. individual elements focus on success.
4. the process is outsourced.
5. the process is completed in-house.
In the international business world, the logistics function manages the global supply chain. The twin objectives of logistics are to manage a firm's global supply chain at the lowest possible cost and in a way that best serves customer needs.
The potential for reducing costs through more efficient logistics can be achieved by using the just-in-time (JIT) inventory method as well as web-based information systems for modern materials management.
Answer:
The correct answer is B)
Explanation:
A Total Value System works best if all components of the system are leveraged strategically.
A Total Value System is the sum of business and or corporate entities and the value-adding operations which are involved in the creation of the final product and or service to a consumer.
To strategically leverage the total value system means to ensure that each firms activity:
Support the key operations of one anotherand that each activity plugs the weaknesses of the otherThe efficiency of a properly leveraged network of value systems is reflected in the time taken and cost of value each activity.
Cheers!
Cat's Coaster Company uses cork in all of the protective drink coasters that it manufactures. If Cat's enters into an agreement with a cork exporter from Portugal to purchase all of the cork it needs to produce its products, this would be Multiple Choice a requirements contract. a necessities contract. an output contract. an input contract.
Answer:
a requirements contract
Explanation:
Since in the question it is mentioned that the company used its cork for the protective drinks and if Cat comes into an agreement with a cork exporter in order to buy all of the cork that is required to manufacture the products. This would represent the requirement contract
As the requirement contract is the contract in which the purchased agrees to buy all the goods that are required from a seller
The profit maximizing behavior of a monopoly is different from that of a perfectly competitive firm in that a monopoly can Question 1 options: A) control the position of its demand schedule, but a competitive firm cannot. B) only choose the desired output, while a competitive firm can control only price. C) only choose the desired price, while a competitive firm can control only output. D) control the desired price and output to maximize profits, but a perfectly competitive firm can only choose the desired output.
Answer:
D) control the desired price and output to maximize profits, but a perfectly competitive firm can only choose the desired output.
Explanation:
Firms competing in perfectly competitive markets are price takers, meaning that they cannot set the price of their products or services, but monopolists can actually set the price of their products or services because their market power is high enough to do so. Also, a monopolist can choose to lower or increase its output depending on the resulting profits.
This excessive market power is the reason why natural monopolies are usually regulated by the governments and many monopolistic firms are forced to split into smaller firms that compete against each other.
Health-Tech Materials is a firm that manufactures medical equipment purchased by hospitals and clinics. The firm employs over 2,500 workers in its two manufacturing facilities located in Texas and Arizona. Recently, Health-Tech dismissed a number of employees for ethics violations ranging from improper Internet usage to stealing company funds. In addition, the firm has been sued by two former employees for wrongful discharge. As a result, Health-Tech's top executives are evaluating the firm's hiring process, ethics training system, reward system, and disciplinary system to determine how to promote ethics and fair treatment.
Health-Tech's HR department has devised a brief ethics test for employees to use when determining if their actions match Health-Tech's code of conduct. Which of the following questions is LEAST likely to be included on the ethics test?
A) What Health-Tech employees will be affected by my actions?
B) Will my actions reflect negatively on the image of Health-Tech?
C) Would I perform this action if I worked for a Health-Tech competitor?
D) Is the action I am about to perform on behalf of Health-Tech a legal one?
Answer:
Correct Answer: The least likely question to be included in the ethic test is:
A) What Health-Tech employees will be affected by my actions?
Explanation:
This is because, it does not have a direct implication to the code of conduct expected by the Health-Tech's company when compared with others. For example, seeing a fraud going on in the company, it is expected that the staff should report to the appropriate management staff irrespective of whether the action would affect the staff's friend or not.
"A customer places an order to buy 100 shares of ABC at the market. The broker enters the order and receives a report of execution shortly thereafter. Ten minutes later, the customer telephones, and states that he placed the order in error and wishes to cancel the order. The appropriate procedure is to:"
Answer:
Explanation:
In this situation , the order has been placed and executed . Cancelling the order is impossible . The execution of an order is the completion of a buy or sell order for a security ,hence it is irrevocable and biding on both the seller and the buyer and none of the two parties can cancel it at such time.
The best and appropriate procedure to handle the situation is to explain the procedures and guiding rules in buying stock to the customer and make him to realize that the order has been executed and biding on them.
While your hands are on home row, your left hand rests lightly on _____. z x c v j k l ; q w e r a s d f
it will rest lightly on the pinky finger on the right hand
Answer:
While your hands are on home row, your left hand rests lightly on A S D F AND The Space Bar
Explanation:
Please Mark as BRAINLIEST
On Jan. 5, a customer returned merchandise that has been purchased earlier on credit. The original sale was for $500 and the cost to the seller was $150.What is the required journal entry to record the return on the seller books? Assume all merchandise can be resold to another customer.
Answer:
Explanation:
When a sales is made on credit, the primary accounts that are affected are the sales accounts and the accounts receivable , with a credit entry of the sales value to the sales account and the same value in the receivable account. We also need to know that the cost of the item is credited to the inventory and debited to the cost of goods respectively.
However , when the sales is returned , the above entry will be reversed and a reversal entry is recorded as below
Credit account receivable - $500
Debit sales return = $500
Debit merchandise inventory $150
Credit cost of goods $150
An accounting firm conducts periodic reviews of the distribution of pay and other rewards granted to employees, such as promotions and increased office space. The goal of the reviews is to confirm that employees who received greater pay increases or other favorable outcomes have made significant contributions to the organization. This ensures the company uses _______ when rewarding its employees.
Answer:
distributive justice
Explanation:
Distributive justice refers to the equitable distribution of resources among the different community members. Here, the total amount or any other thing could be fairly allocated to each employee or a member so that the bias could not be existed
Here in the given situation, the employee who made significant contribution to the organization in return they got their pay increased or other beneficial results
So this represents the distributive justice
IMG operates divisions for athlete management services, event management services, licensing, broadcasting (both production and negotiation), Internet consulting, and marketing and consulting services. This firm covers the entire gamut of sport event and athlete functions. As such, IMG is known as A. an incorporated agency. B. a full-service agency. C. an in-house agency. D. a specialized agency.
Answer:
Full service agency.
Explanation:
Agencies in this form or field are said to be a resources management stronghold to a companies all forms of online presence. They have a primary role of advertising agencies which is known to be the creation of an advertising and marketing plan specific to your business, product and brand. Advertising agencies generally work with your business objectives by keeping the advert budgets and develop advertising and marketing campaigns to satisfy business needs. There are different online platforms that can be managed by this agencies for the company. They handle works like graphic designs, copy writing, business email management, printing, attending to the company fax etc.
Assume that a U.S. firm considers investing in British one-year Treasury securities. The interest rate on these securities is 12%, while the interest rate on the same securities in the U.S. is 10%. The firm believes that today's spot rate is an appropriate forecast for the spot rate of the pound in one year. Based on this information, the effective yield on British securities from the U.S. firm's perspective is:
Answer:
equal to the british interest rate
Explanation:
Data provided in the question
The Interest rate on these securities = 12%
In the U.S, the interest rate = 10%
Also the spot rate for today would become suitable for the spot rate
Based on the above information, the effective yield on the british securities would be equivalent to the british interest rate and hence the same is to be considered
A company has $102,000 in outstanding accounts receivable and it uses the allowance method to account for uncollectible accounts. Experience suggests that 6% of outstanding receivables are uncollectible. The current balance (before adjustments) in the allowance for doubtful accounts is a(n) $920 debit. The journal entry to record the adjustment to the allowance account includes a debit to Bad Debts Expense for:
Answer:
$7,040 credit
Explanation:
Based on the scenario being described, the journal entry would be a $7,040 credit. This can be calculated by accounting for the desired balance in allowance account which would be the outstanding account receivable times the uncollectable percentage in decimal form (0.06) like so...
$102,000 × 0.06 =$6,120 credit
Finally, 920 is debited to that amount which sums it up to $7,040 credit ($6,120 + 920 )
Control activities constitute one of the five components of internal control described in the COSO model. Control activities do not encompass:________
a. Performance reviews
b. Information processing
c. Physical controls
d. An internal auditing function
Answer:
d. An internal auditing function.
Explanation:
COSO is an acronym for Committee of Sponsoring Organizations, it was established by five private organizations comprising of the largest finance, auditing, and accounting oversight committees in 1985 in the United States of America.
Control activities constitute one of the five components of internal control described in the COSO model. Control activities do not encompass an internal auditing function. The control activities are the strategic approach or plans and internal controls used by managers to reduce the high risks. These control activities include performance reviews, information processing, physical controls etc.
Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Enlist support and involvement of organization personnel while communicating a consistent message B. Demonstrate commitment to the organization C. Test the message on a " safe" audience D. Add to the measurable statistics
Answer:
A. Enlist support and involvement of organization personnel while communicating a consistent message
Explanation:
The PIO (public information officer) is responsible for managing communications with the media, public and other agencies regarding information on incidents. The PIO coordiantes information between the incident commander and the staffs and between the emergency operations center. The communication and coordinating of information internally is important because it allows for organization personnel involvement and leads to dissemination of a consistent information
The _________________ is an accounting method that (a) estimates bad debts expense from credit sales during the period sales are recognized, and (b) reports accounts receivable at the estimated amount of cash to be collected. Multiple Choice Adjustment method for uncollectible debts.
Answer:
A) Allowance method of accounting bad debts
Explanation:
Based on the allowance method, the bad debts should be calculated on either credit sales i.e. income statement method or receivable aging method i.e. balance sheet method. Also, the account receivable should be recognized at net realizable value
Therefore the allowance method of accounting bad debts is an answer
Which of the following is a true statement? A. Adverse selection occurs after a transaction has taken place in insurance markets. B. The FDIC has reduced the problem of moral hazard but not the problem of adverse selection. C. The FDIC has reduced the number of depositors who have lost savings, but in doing so, has inadvertently encouraged banks to make riskier loans. D. Moral hazard is a problem that occurs before a transaction takes place when asymmetric information is a problem.
Answer:
C
Explanation:
FDIC gives insurance to depositors. it promises to pay back a certain amount of the deposits of a banks customers in the case where a bank fails. As a result of this insurance banks have a greater incentive to take on more risky projects because they know that their customers would be protected even the project goes sour and the bank fails.
Due to the services of the FDIC, less depositors have lost money when a bank fails because of the insurance services they provide to depositors.
Megan is a salesperson for a company that manufactures chemicals. While reviewing her new leads, Megan learned that two of them just signed contracts with one of her company's major competitors. Which of the following best describes why Megan will not consider these two leads as sales prospects?a. They do not have the budget or financial resources to purchase the product.b. They do not have a need for the products or services her company is offering.c. They are too busy to meet with salespeople.d. They do not have the authority to make a purchase decision.e. They are not in her company's target market.
Answer: They do not have a need for the products or services her company is offering.
Explanation:
From the question, we are informed that Megan is a salesperson for a company that manufactures chemicals and that while reviewing her new leads, she learned that two of them just signed contracts with one of her company's major competitors.
Megan will not consider these two leads as sales prospects because they do not have a need for the products or services her company is offering. This is because they signed a contract with their competitors.
Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He's already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
Answer:
The answer is Conversion Linker tag.
Explanation:
Antonio should have set up Google Tag Manager on his website. If the case is, without changing the code on his page, he should choose the Conversion Linker tag additionally to his landing page URLs, which automatically identifies the lead source.
Rio Tinto's incentive to adopt new robotic technology was increased by the high wages it was having to pay to attract miners and truck drivers. In this instance, Rio Tinto began using new robotic technology to
Answer:
Rio Tinto's incentive to adopt new robotic technology was increased by the high wages it was having to pay to attract miners and truck drivers.
In this instance, Rio Tinto began using new robotic technology to substitute capital for labor in production.
Explanation:
This morning, Jeff found an aged bond certificate lying on the street. He picked it up and noticed that it was a 50-year bond that matured today. He presented the bond to the bank teller at his local bank and received payment for both the entire principal and the final interest payment.
The bond that Jeff found must have been which one of the following?
a. Debenture
b. Callable bond
c. Registered-form bond
d. Note Bearer-form bond
Answer:
The answer is D.
Explanation:
Note Bearer-form bond is a type of bond that is paid to the person presenting the the cheque at that very moment unlike registered-form bond is paid ONLY to the person that his name has been registered with the security exchange for the bond. Even if a stranger picks it up somewhere or is being stolen, the bond will not be honoured.
Option A(debenture) is incorrect because debenture is an unsecured long-term loan.
Option B(Callable bond) is also incorrect. This is a bond that can be claimed or redeemed by the person issuing it before its maturity.
A homeowner decides to rent a spare bedroom in her single-family house to a tenant for $500 per month. When a 24-year-old man asks to see the room, the homeowner refuses, telling him that she will only rent to women over the age of 50. The prospective tenant threatens to sue for a violation of the Fair Housing Act on the basis of age. Should the homeowner be concerned
Answer:
Should not be concerned
Explanation:
In the scenario being described, it can be said that the homeowner should not be concerned. That is because even though she did discriminate against the individual, Single-family homes rented without the use of a real estate agent or advertising are exempt from the federal Fair Housing Act. This holds true as long as the owner of the property does not own more than three homes at any given time. Therefore since there was no real estate agent, the man can't sue.
At the Blue Restaurants Corporation, an employee survey reports that efforts to increase worker satisfaction by redesigning jobs led to greater job satisfaction. The human resource department also measured lower rates of absenteeism and employee turnover. What will be the most likely impact of these trends on the profits of Blue Restaurants
Answer:
lower costs, leading to higher profits
Explanation:
Improving job satisfaction in the workplace results in better productivity. This is because employees get to enjoy what they do rather than feeling forced to work.
When the workplace is conducive it will result in lower rates of absenteeism and employee turnover.
These in turn lead to lower costs and higher profit.
Staff turnover is costly on the business as new hires have to be trained on the job to be effective.
A landlord rented an apartment to a person with a wheelchair. The landlord allowed the tenant to install bath rails and replace the bathroom sink vanity with a pedestal sink with lever faucet handles; however, the landlord required the tenant to sign a restoration agreement that the accommodations would be restored to their former condition at the end of the lease. In addition, the landlord required the tenant to pay sufficient funds (over a period of time) into an escrow account to cover the bathroom restoration. Has the landlord violated the Fair Housing Act
Answer: No, the landlord can require a restoration agreement and the escrow account
Explanation:
The options to the question are:
A. No, the landlord can require a restoration agreement and the escrow account
B. Yes, the landlord cannot require the escrow account
C. Yes, the landlord cannot require restoration of the modifications
D. No, the landlord does not have to allow the tenant to make any of these modifications
The Fair Housing Act is a law that was put in place in order to curtail the discrimination towards home seekers and tenants by landlords. According to the act, every American should have a fair and equal opportunity regarding the place to reside without discrimination of any sort.
Based on the scenario that have been provided in the question, the landlord can require a restoration agreement and the escrow account.
"$1,750,000 on July 1. The company expects to mine ore for the next 10 years and anticipates that a total of 400,000 tons will be recovered. The estimated residual value of the property is $150,000. During the first year, the company extracted 6,500 tons of ore. The depletion expense is"
The question is incomplete. Here is the complete question.
The Weber Company purchased a mining site for $1,750,000 on July 1. The company expects to mine ore for the next 10 years and anticipates that a total of 400,000 tons will be recovered. The estimated residual value of the property is $150,000. During the first year, the company extracted 6,500 tons of ore. The depletion expense is
Answer:
$26,000
Explanation:
Weber company purchases a mining site for $1,750,000
The company is expected to mine ore for a period of 10 years
A total of 400,000 tons is expected to be recovered
The estimated residual value of the property is $150,000
During the first year, the company extracts 6,500 tons
Therefore, the depletion expense can be calculated as follows
Depletion expense= Actual number of tons that was extracted/Total number of tons to be extracted during the working period × (Original cost of the site-residual value)
= 6,500 tons/400,000 tons × ($1,750,000-$150,000)
= 0.01625 × $1,600,000
= $26,000
Hence the depletion expense is $26,000
The economic principle which states that the maximum value of an improved property is realized when other properties in the immediate area have compatible and harmonious architecture is called
Answer: conformity
Explanation:
The principle of conformity says that conformity to land use objectives contributes to economic stability in a residential community. Because of this homes are built in the similar structure and style as the other properties in that same area, because the values will go up.
Hence, the economic principle which states that the maximum value of an improved property is realized when other properties in the immediate area have compatible and harmonious architecture is called conformity.
Sheridan Company, had 837000 shares of common stock issued and outstanding at December 31, 2017. On July 1, 2018, an additional 40600 shares of common stock were issued for cash. Sheridan also had unexercised stock options to purchase 31400 shares of common stock at $15 per share outstanding at the beginning and end of 2018. The average market price of Sheridan's common stock was $20 during 2018. What is the number of shares that should be used in computing diluted earnings per share for the year ended December 31, 2018
Answer:
865,150 shares
Explanation:
The calculation of shares for diluted earning per share is shown below:-
Shares for diluted earning per share = Outstanding shares + Issued shares + Stock option
= 837,000 + (40,600 × 6 ÷ 12) + ((31,400 - (31,400 × $15 ÷ $20)
= 837,000 + 20,300 + 7,850
= 865,150 shares
Therefore we have applied the above formula.
A formula developed to project a pattern of periodic income. Income models can be applied to level income with no change in value, level income with changing value, income and value that change by fixed amounts per period (straight-line), income and value that change at a constant ratio (exponential-curve), and variable or irregular income with changing value (True/False)
Answer:
True.
Explanation:
Income model is a formula developed to project a pattern of periodic income. Income models can be applied to level income with no change in value, level income with changing value, income and value that change by fixed amounts per period (straight-line), income and value that change at a constant ratio (exponential-curve), and variable or irregular income with changing value.
The income model is also known as a revenue model and it is a spreedsheets formula used by individuals or organizations to identify the best income source to explore, what goods and services to offer, pricing of these goods and services, and who is the target audience (consumers).
Zen Corp, an Australian company, and Pluto Inc, an American company, entered into a one-time contract to build an elevated expressway in Florida. The contract was for a period of five years and both companies were equally liable under their agreement. This type of business enterprise is known as a _____.
Answer: Joint Venture
Explanation:
Joint Venture is a form of business whereby two parties will have to come together and utilize their resources and put their skills together as well in order to achieve a common goal.
Zen Corp, an Australian company, and Pluto Inc, an American company, entered into a one-time contract to build an elevated expressway in Florida. The contract was for a period of five years and both companies were equally liable under their agreement. This is a form of joint venture.
How much must be deposited at the beginning of each year to accumulate to $10,000 in four years if interest is at 9%
Answer:
Annual deposit= $2,186.69
Explanation:
Giving the following information:
Future value= $10,000
Number of peridos= 4 years
Interest rate= 9% compounded annually
To calculate the annual deposit required, we need to use the following formula:
FV= {A*[(1+i)^n-1]}/i
A= annual deposit
Isolating A:
A= (FV*i)/{[(1+i)^n]-1}
A= (10,000*0.09) / [(1.09^4) - 1]
A= $2,186.69
