If a company uses a strategy of coordinating all media and messages focused at the consumer to provide a clear and persuasive message this is called Integrated marketing communications.
What is meant by integrated marketing?The IMC is a "branded interaction meant to ensure that all brand contact a customer or prospect receives about a product, service, or organization is relevant to that individual and consistent across time," according to the American Marketing Association. defined as the process of planning. For the purpose of narrating stories and disseminating ideas, we use several media types, or channels. An excellent TV advertisement can serve as the launchpad for an integrated marketing effort.
To provide a seamless, customer-focused experience, integrated marketing combines all aspects of marketing communications, including public relations, social media, and advertising. This implies that your message should appear the same and sound the same across all platforms.
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