________ is the process of coordinating all messages, media and activities used by an organization to communicate with the market across different communication methods

Answers

Answer 1

Answer:

integrated Marketing communication

Explanation:

This method is used by firms and companies to brand their communications and also in their coordination. It makes sure that all the various forms of communications are well linked together. This would create a unified communication channel for the consumer during their interactions with the enterprise. the aspects it integrates includes, advertising, public relations, social media and promotion of sales.


Related Questions

Which theory would most likely explain why a commercial bank, which usually focuses on short-term securities, would switch to long-term securities due to a change in interest rates. pure expectation liquidity premium segmented market preferred habitat

Answers

Answer:

preferred habitat

Explanation:

According to the preferred habitat theory, if the expected returns from investment of a particular investment maturity is large enough, investors would shift from their preferred maturities.

In this question, there is a shift from the preferred maturity (short-term securities) to a long-term securities when interest rate changes

The pure expectations theory assumes that bonds of any maturity are perfect substitutes for each other. For example, if an investor buys a 10 year bond and holds it for 1 year, the return is the same as buying a 1 year bond. The theory also assumes that risk premium does not exist and a security only earns its risk free rate

Liquidity premium theory states that risk premium increases with the maturity of a bond. The theory predicts that the yield curve is upward sloping due to liquidity premium

According to the segmented market theory, each bond maturity segment can be thought of as a segment market in which yield are a function of the demand and supply for funds in that maturity.

A certain machine will have a cost of $25,000 (then $) six years from now. Find the PW of the machine if the real interest rate is 10% per year and the inflation rate is 5% per year using (a) constant-value dollars, and (b) then-current dollars.

Answers

Answer:

The Present Worth of the machine if the real interest rate is 10% per year and the inflation rate is 5% per year, using:

(a) constant-value dollars

= $10,518.60

(b) then-current dollars

= $10,818.65

Explanation:

a) Data and Calculations:

Cost a certain machine six years from now = $25,000

Time period = 6 years

Real interest rate = 10%

Inflation rate = 5%

Nominal interest rate = 5% (10% - 5%)

Discount factor at 10% for 6 years = 0.564

Discount factor at 5% for 6 years = 0.746

PW using:

a) Constant-value dollars = $18,650 ($25,000 * 0.746)

PW = $10,518.60 ($18,650 * 0.564)

b) Then-current dollars:

The nominal rate = 0.1 + 0.05 + (0.1 * 0.05) = 0.155

$10,818.65 ($25,000 * 0.432746)

Discussion Week 3 х + -mccneb.edu/courses/16958/discussion_topics/147424 The second posting provides students an opportunity to interact with one another, simulating classroom discussion, with respect to the postings of others. This response should include a critical and respectful review of other postings. The second posting must be no less than 200 words in length to be considered for grade assessment. Any posting less than 200 words in length will not be reviewed and a grade of -- will be assigned. Subsequent postings (in addition to the aforementioned first and second posting) are invited. There is no length requirement for subsequent postings. Please note, attachments will not be opened or reviewed for grade consideration Any postings after the due date has past will not be considered for grading. Discussion 3: Please explain the difference between express and implied easements giving an example of each. Then tell us, if you wanted to know if there was ar easement that involved a property, what are the ways you could find out - i.e. where would you look and what would you look at? Then discuss the importance o implied easements to our society and provide an example. Search entries or author Unread Subscrib Reply Brianna Ferrero Sunday An express easement is created by an agreement or document, it must be in writing. For example, one neighbor may want to build a parking pad or basketball court off their driveway, but not have enough room on their lot to do so because their driveway already butts up against the property line. This individual may offer to pay the neighbor for his consent to grant an express easement for them to build a parking pad and a basketball court off their driveway that extends or the neighbors land.​

Answers

aAnswer:ya

Explanation:ya

It has been argued that the traditional model of a full-service, lead advertising agency is becoming obsolete. Discuss the changes occurring in the industry and how they are affecting the traditional lead agency model.

Answers

Answer:

Quilt

Explanatio

Hope it's right

Answer:

to complex to solve without the artical.

Explanation:

because there is no artical it cant be answered.

More than 99% of all U.S. firms are classified as small businesses, and they employ about half of private workers. A small business is defined as any independently owned and operated business that is not dominant in its competitive area and does not employ more than 500 people. Understanding the advantages and disadvantages of small business ownership is crucial for any potential entrepreneur.
Match each statement or scenario with the appropriate advantage or disadvantage of small business
i. ownership.ii. Focusiii. Reputationiv. High stress levelv. Inexperience/Incompetencevi. Flexibilityvii.Inability to cope with growthviii.Costsix. Independencex. High failure rateMatch each of the options above to the items below.1. One of the leading reasons for becoming your own boss. 2. A 20-employee factory does not have a designated accounting or advertising department.3. The pizzas offered on the Patrick’s Pizza menu are often based on the types of produce in season.4. Mike’s trucking business provides specific information and products to commercial truck drivers.5. Brandy’s nursery offers delivery and expert installation of their trees at no extra cost to the customer and will replace any defective one up to 3 years after purchase.6. Sue works more than 60 hours a week at her construction business and cannot find reliable suppliers for lumber inventory.
7. Half of all new employer firms fail within the first five years.8. As a fitness expert, Tyler is having difficulties understanding the accounting requirements for his bank business loan for his workout facility.9. Circumstances such as products not arriving on time due to limited capacity affect the reputation of a company more than any other factor.

Answers

Answer:

A

Explanation:

Which element of a command economy is also used in a mixed economy

Answers

Answer:

Governments can regulate businesses

Explanation:

I hope that this helped :)

Answer:

Prices also are dictated by supply and demand rather than by the government, as in the command economy. The profitability of producer and innovation are also key elements of the mixed economic system.

Explanation:

The master budget includes individual budgets for sales, production or merchandise purchases, various expenses, capital expenditures, and cash.
A. True
B. False

Answers

Answer: True

Explanation:

The statement that the master budget includes the individual budgets for the sales, production or merchandise purchases, various expenses, capital expenditures, and cash is true.

It should be noted that the master budget consists of the budgets of the lower-level that can be found in an organization, the cash flow forecasts, and a financial plan.

The master budget gives firm a wider view of its finances and is used in making organizational decisions.

Law Office employ 12 full-time attorneys and 5 paraprofessionals. Budgeted salaries include $100,000 for each attorney and $30,000 per paraprofessional. For 20x1, indirect costs were budgeted at $250,000, but actually amounted to $300,000. Actual salaries were $110,000 for each attorney and $30,000 for each paraprofessional. Direct and indirect costs are applied on a professional labor-hour basis that includes both attorney and paraprofessional hours. Total budgeted labor-hours were 50,000; however, actual labor-hours were 60,000.
How much should the client be billed in a normal costing system which uses budgeted rate and cost allocations are based on actual data, when 1,000 professional labor-hours were used?a. $27,000b. $32,000c. $34,800d. $37,400

Answers

Answer:

See below

Explanation:

Given the above information,

= ($110,000 × 12 + $30,000 × 5) / 60,000 × 1,000

= ($1,320,000 + $150,000) / 60,000,000

= $1,470,000 / 60,000,000 + $300,000/60,000) × 1,000

= $0.0245 + $5,000

= $5,000

The following items are reported on a company's balance sheet: Cash $160,000 Marketable securities 75,000 Accounts receivable (net) 65,000 Inventory 140,000 Accounts payable 200,000 Determine (a) the current ratio and (b) the quick ratio. Round to one decimal place. a. Current ratio fill in the blank 1 b. Quick ratio fill in the blank 2

Answers

Answer and Explanation:

a. The current ratio is

We know that

Current ratio = Current Assets ÷ Current Liabilities

= $440,000 ÷ $200,000

= 2.2

Cash $160,000

Marketable Securities $75,000

Account receivable $65,000

Inventory $140,000

Current Assets $440,000

Account Payable $200,000

current liabilities $200,000

b

Quick ratio =( Current assets - inventory ) ÷ Current Liabilities

= ($440,000 - $140,000 ) ÷ $200,000

= 1.5

A small business sold an equipment for $30,000 after depreciating the equipment using the MACRS depreciation method. The applicable federal tax rate for the company is 39%. The federal tax liability on this depreciation recapture is $10,200 if the company also had other taxable income of $200,000 in that year.

a. True
b. False

Answers

Answer::::: is false

Consuela is a business analyst for her company. She is working from home and on a video conference with several other team members. Her video conferencing client displays a message indicating that the quality of her connection is unstable. What is the most likely problem

Answers

Answer: c) Latency between her VPN client removing encryption and making it available to the video-conferencing client is causing poor performance.

Explanation:

A Virtual Private Network (VPN) is used to protect the identity of people online as it encrypts a person's data and uses different servers to allow them browse the web and with a different IP address from the user's original IP address that way it appears as though the user is somewhere else in the world than they actually are.

In doing this however, VPNs might give slow speeds due to the latency that develops as the VPN encrypts and decrypts data for use. In this case, the VPN latency in decrypting the video call for Consuela to see it is slowing down the speed of the Video conferencing client.

You sell one December futures contracts when the futures price is $1,010 per unit. Each contract is on 100 units and the initial margin per contract that you provide is $2,000. The maintenance margin per contract is $1,500. During the next day the futures price falls to $1,008 per unit. What is the balance of your margin account at the end of the day? a. $3,700b. $1,800c. $2,200d. $1,500

Answers

Answer:

b. $1800

Explanation:

Calculation to determine the balance of your margin account at the end of the day

Margin account balance=$2,000-[100*($1008-$1010)]

Margin account balance=$2,000-(100*$2)

Margin account balance=$2,000-$200

Margin account balance=$1,800

Therefore the balance of your margin account at the end of the day is $1,800

How do different careers in the human services relate to one another

Answers

They relate because they all help people and you have to have a licensed degree, and practice

Three months of rent were prepaid on May 1 for $7,200, but two months have now expired, leaving only one month prepaid at June 30. What is the amount of rent expense that will be recorded in the related adjusting entry dated June 30?a- $0b- $2,400c- $4,800d- $7,200

Answers

Answer:

b- $2,400

Explanation:

The computation of the amount that should be recorded is given below:

= 3 months rent ÷ number of months

= $7,200 ÷ 3 months

= $2,400

Hence, the amount of rent that should be recorded is $2,400

Therefore the option b is correct

The same should be considered

Favre and Carter Law Office employ 12 full-time attorneys and 5 paraprofessionals. Budgeted salaries include $100,000 for each attorney and $30,000 per paraprofessional. For 20x1, indirect costs were budgeted at $250,000, but actually amounted to $300,000. Actual salaries were $110,000 for each attorney and $30,000 for each paraprofessional. Direct and indirect costs are applied on a professional labor-hour basis that includes both attorney and paraprofessional hours. Total budgeted labor-hours were 50,000; however, actual labor-hours were 60,000.
How much should the client be billed in a normal costing system which uses budgeted rate and cost allocations are based on actual data, when 1,000 professional labor-hours were used?
a. $27,000
b. $32,000
c. $34,800
d. $37,400

Answers

Answer:

Billed costs= $32,000

Explanation:

Giving the following information:

Total estimated cost attorney= 12*100,000= $1,200,000

Total estimated cost paraprofessional= 5*30,000= $150,000

Estimated Indirect costs= $250,000

Estimated number of hours= 50,000

First, we need to calculate the allocation rate:

Allocation rate= total estimated costs for the period/ total amount of allocation base

Allocation rate=   (1,200,000 + 150,000 + 250,000) / 50,000

Allocation rate= 1,600,000/50,000

Allocation rate= $32

Now, for 1,000 hours:

Billed costs= 1,000*32= $32,000

Given the points (-4,8) and (6,-12)

Answers

Answer:

N/A

Explanation:

What is the question. There is nothing to answer.

where is the question please put the question so we can help

______ consists of the activities that managers perform to plan for, attract, develop, and retain an effective workforce.
a) Arbitration
b) Formal appraisal
c) Human capital
d) Orientation
e) Human resource management

Answers

Human resource management.

Carol Co. prepares a statement of cash flows starting with net income and then adjusting for items necessary to obtain net cash provided or used by operating activities. Carol Co. must be using the______method of reporting the statement of cash flows.

Answers

Answer:

indirect

Explanation:

From the question we are informed about Carol Co. prepares a statement of cash flows which start with net income and then adjusting for items necessary to obtain net cash provided or used by operating activities. In this case, Carol Co. must be using the

indirect method of reporting the statement of cash flows. In financial accounting, cash flow statement can be regarded as financial statement which express the way changes in balance sheet accounts as well as income affect cash and cash equivalents, and also give the analysis breakdown to operating, financing as well as investingactivities.

The methods for reporting statement of cash flows could be Direct or indirect method.

The indirect method can be regarded as method that gives presentation of the statement of cash flows by strating

with net income or net loss, along with deduction or additions to the amount for non-cash revenue and expense items or from them which comes subsequently, which then results to cash flow from operating activities.

Miracle Clean's variable costs are $3.00 per bottle and Fixed Expenses are $350,000 per year. The company currently sells 150,000 bottles for $6.50 which results in profit of $175,000. The company is considering raising the selling price to $7.00 per bottle which is expected to decrease sales by 20%. If the price is raised, the number of units that must be sold to keep the profits unchanged is

Answers

Answer:

131,250= number of units

Explanation:

Giving the following information:

We need to calculate the number of units to be sold to maintain a profit of $175,000.

Unitary variable cost= $3

Fixed expenses= $350,000

Selling price= $7

Net income= total contribution margin - fixed cost

175,000= number of units*(7 - 3) - 350,000

525,000 = number of units*4

525,000 / 4= number of units

131,250= number of units

An investment opportunity requires a payment of $910 for 12 years, starting a year from today. If your required rate of return is 6.5 percent, what is the value of the investment to you today

Answers

Answer:

PV= $7,424.44

Explanation:

Giving the following information:

Annual payment (A)= $910

Number of periods (n)= 12 years

Rate of return (i)= 6.5%

To calculate the value of the investment today (PV), we need to use the following formula:

PV= A*{(1/i) - 1/[i*(1 + i)^n]}

PV= 910*{(1/0.065) - 1/ [0.065*(1.065^12)]}

PV= $7,424.44

Test Tech has preferred stock outstanding that pays an $10.85 annual dividend. It price is $125. What is the required rate of return on the preferred stock

Answers

Answer:

8.7%

Explanation:

Calculation to determine the required rate of return on the preferred stock

Using this formula

Required rate of return=Annual dividend/Price

Let plug in the formula

Required rate of return=$10.85/$125

Required rate of return=0.087*100

Required rate of return=8.7%

Therefore the required rate of return on the preferred stock is 8.7%

Assume that a $1,000,000 par value, semiannual coupon U.S. Treasury note with four years to maturity (YTM) has a coupon rate of 6%. The yield to maturity of the bond is 11.00%. Using this information and ignoring the other costs involved, calculate the value of the Treasury note:_________.
a.) $841,635.85
b.) $715,390.47
c.) $530,230.59
d.) $1,009,963.02

Answers

Answer:

a.) $841,635.85

Explanation:

The value of the Treasury note is the present value of its future cash flows, its semiannual coupon payments and the face value receivable by the investors in the T-note at maturity.

Semiannual coupon=face value*coupon rate*6/12

face value=$1,000,000

coupon rate=6%

semiannual coupon=$1,000,000*6%*6/12

semiannual coupon=$30,000( there would 8 semiannual coupons in 4 years)

The present value of the cash flows can be determined using a financial calculator bearing in mind that the calculator would be set to its default end mode before making the following inputs:

N=8(semiannual coupons)

PMT=30000(amount of each semiannual coupon)

I/Y=5.50%(semiannual yield to maturity=11.00%*6/12)

FV=1000000(the face value of T-note)

CPT

PV=$841,635.85  

Consider the following stock price and shares outstanding data: Stock Name Price per Share Shares Outstanding (Billion) Lowes $28.80 1.53 Wal-Mart $47.90 4.17 Intel $19.60 5.77 Boeing $75.00 0.79 If you are interested in creatinga value-weighted portfolio of these four stocks, then the percentage amount that you would invest in Lowes is closest to: A) 25% B) 11% C) 20.0% D) 12% E) 8%

Answers

Answer:

B) 11%

Explanation:

We need to determine the total amount to invest in all the stocks in the first place as computed below:

Lowes= $28.80*1.53=$44.06

Wal-Mart=$47.90*4.17=$199.74

Intel=$19.60*5.77 =$113.09

Boeing=$75.00*0.79=$59.25

Total amount invested in the portfolio=$44.06+$199.74+$113.09+$59.25

Total amount invested in the portfolio=$416.14

Lowes' portion of the portfolio=amount invested in Lowes/total portfolio amount

Lowes' portion of the portfolio=$44.06/$416.14

Lowes' portion of the portfolio=11%

Revenue of a segment includes A. only sales to unaffiliated customers B. Sales to unaffiliated customers and intersegment sales c. Sales to unaffiliated customers and interest revenue d. Sales to unaffiliated customers and other revenue and gains

Answers

Answer: Sales to unaffiliated customers and intersegment sales

Explanation:

A segment refers to a business component of a business which generates its own revenues.

Revenue of a segment includes the sales to unaffiliated customers and intersegment sales. Therefore, the correct option is B.

Ramble On Co. wishes to maintain a growth rate of 13.6 percent per year, a debt-equity ratio of 1.8, and a dividend payout ratio of 30 percent. The ratio of total assets to sales is constant at .98. What profit margin must the firm achieve

Answers

Answer: 5.99%

Explanation:

Based on the question,

Dividend payout ratio = 30%

Therefore, the retention ratio will be:

= 1 - 30%

= 70%

Growth rate = 13.6%

We'll the use the sustainable growth rate formula which will be:

0.136 = (ROE x 0.7)/ (1-(ROE x 0.7))

0.136(1 - (0.7ROE)) = 0.7ROE

ROE = 0.136/0.7952

ROE = 0.171026

Then, the Profit margin will be:

ROE = Profit Margin x Asset Turnover x Equity multiplier

0.171026 = PM x (1/0.98) x (1 + 1.8)

0.171026 = PM x (1/0.98) x 2.8

PM = 0.171026 x 0.98/2.8

PM = 0.0598591

Profit margin = 5.99%

Last month, the Tecumseh Corporation supplied 400 units of three-ring binders at $6 per unit. This month, the company supplied the same quantity of binders at $4 per unit. Based on this evidence, Tecumseh has experienced:_________.
a. a decrease in supply
b. an increase in supply
c. an increase in the quantity supplied
d. a decrease in the quantity supplied.

Answers

Answer:

B

Explanation:

according to the law of supply, the higher the price, the higher the quantity supplied and the lower the price, the lower the quantity supplied

in this question, there was only a change in price but no change in the quantity supplied.

so a change in supply and not a change in the quantity supply occured

determine supply per price

400 / 6 = 67

400 / 4 = 100

supply increased

Dave's Duds reported cost of goods sold of $1,600,000 this year. The inventory account increased by $130,000 during the year to an ending balance of $465,000. What was the cost of merchandise that Dave's purchased during the year?

Answers

Answer:

$1,730,000

Explanation:

Calculation to determine the cost of merchandise that Dave's purchased during the year

COGS $1,600,000

Add: Increase in inventories $130,000

Purchases $1,730,000

($1,600,000+$130,000)

Therefore the cost of merchandise that Dave's purchased during the year is $1,730,000

An outside supplier offers to provide Epsilon with all the units it needs at $63.05 per unit. If Epsilon buys from the supplier, the company will still incur 35% of its overhead. Epsilon should choose to:

Answers

Answer:

Make since the relevant cost to make it is $59.05

Explanation:

Calculation to determine what Epsilon should choose to:

Relevant costs to make = 8.20 + 24.20 + [41*(100%-35%)]

Relevant costs to make = 8.20 + 24.20 + (41*65%)

Relevant costs to make = 8.20 + 24.20 + 26.65

Relevant costs to make =$59.05

Therefore Epsilon should choose to: MAKE SINCE THE RELEVANT COST TO MAKE IT IS $59.05

What is the initial selling price needed to obtain a target profit of $50,000 using the manufacturing cost markup method

Answers

Answer:

$15 per unit

Explanation:

Note "The full question is attached as picture below"

Markup = (Fixed Costs + Desired Profit) / Units produced

Markup = ($300,000 + $150,000 + $50,000) / 50,000

Markup = $500,000 / 50,000 units

Markup = $10 per unit

Variable cost per unit = Variable cost / Quantity

Variable cost per unit = ($200,000 + $50,000) / 50,000

Variable cost per unit = $5 per unit

Sales price = Variable cost + Markup

Sales price = $5 per unit + $10 per unit

Sales price = $15 per unit

So, the initial selling price needed to obtain a target profit of $50,000 using the manufacturing cost markup method is $15 per unit.

A consumer has $180 in monthly income to spend on two goods, D and G, where D is on the y-axis. The price of good D, PD is $6, and the marginal rate of transformation is -2. How many units of good G can be purchased if all income is used to purchase good G

Answers

Answer:

The number of units of good G that can be purchased if all income is used to purchase good G is 15 units.

Explanation:

Since D is on the y-axis, indicating G is on the x-axis, the formula for calculating the marginal rate of transformation (MRT) is given as follows:

MRT = - PG / PD …………………. (1)

Where:

MRT = Marginal rate of transformation = -2

PG = Price of good G = ?

PD = Price of good D = $6

Substituting the relevant values into equation (1) and solve for PG, we have:

-2 = - PG / $6

PG = -2 * (-6) = $12

Therefore, we have:

Number units of good G if all income is spent on it = Monthly income / PG = $180 / $12 = 15

Therefore, the number of units of good G that can be purchased if all income is used to purchase good G is 15 units.

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