Answer:
FV= $18,827.23
Explanation:
Giving the following information:
Initial investment (PV)= $18,000
Interest rate (i)= 0.06/365= 0.000164
Number of periods (n)= (365/12)*9= 274 days
To calculate the future value (FV), we need to use the following formula:
FV= PV*(1 + i)^n
FV= 18,000*(1.000164^274)
FV= $18,827.23
At your new job you estimate that your average salary over your working years will be $95,000 per year. How many more years would you have to work to receive as much benefit from a flat benefit of $3,000 times years of service as you would receive from 3.75 percent of your average salary times years of service?
Answer:
1.1875 or 1.19 times
Explanation:
The calculation of the no of years is to be given below;
= 3.75 % of average salary × years of service = 3000 × years of service
So,
= 0.0375 × 95000 × years of service = 3000 × years of service
So, the years of service is
= 3562.5 ÷ 3000
= 1.1875 or 1.19 times
You would like to start a cellular telephone equipment service business. You are considering organizing the business as a sole proprietorship. Identify the advantages and disadvantages of owning a sole proprietorship. Three advantages of owning a sole proprietorship 1. Unification of ownership and management. 2. Easy to organize. 3. No continuous life or transferability of ownership 4. No income tax on net income. 5. The owner pays taxes on proprietorship's earnings since it is not a separate tax entity. 6. Unification of ownership and management.7. Unlimited liability of owner.
Answer and Explanation:
The advantages and disadvantages of the sole proprietorship is as follows:
Advantages
1. It is easy for organizing
Disadvantages
1. Unlimited owners liability
2. pays taxes on earnings as it is not a separate tax entity
3. There is no continuous life or ownership transfer
So in this way it should be allocated on advantages and disadvantages
Minstrel Manufacturing uses a job order costing system. During one month, Minstrel purchased $198,000 of raw materials on credit; issued materials to production of $195000 of which $30.000 were indirect. Minstrel incurred a factory payroll of $150,000, of which $40,000 was indirect labor. Minstrel uses a predetermined overhead rate of 150% of direct labor cost. The journal entry to record the factory payroll is: _______.
A. Debit Work in Process Inventory $150,000; debit Factory Overhead $40,000, credit Factory Wages Payable $190000
B. Debit Work in Process Inventory $150,000, credit Cash $150.000
C. Debit Work in Process Inventory $110.000, debit Factory Overhead $40,000, credit Factory Wages
D. Debit Work in Process Inventory $150000 credit Factory Overhead $40000, credit Factory Weges Poayable $110000.
E. Debit Pwork in Process lnventory 110,000, credit Factory Overhead $40000. credit Factory wages Payable $150000.
Answer: C. Debit Work in Process Inventory $110.000, debit Factory Overhead $40,000, credit Factory Wages payable $150,000
Explanation:
Minstrel incurred a factory payroll of $150,000 and $40,000 was indirect.
This $40,000 indirect payroll cost will be treated as Factory overhead and will be debited.
The remaining $110,000 is direct labor costs and it will be apportioned to inventory therefore it will be debited to the Work in Process account.
The total figure of $150,000 represents the amount that the company owes its factory staff so it will be credited to factory overhead to recognize it as a liability.
What do you call it when you don't invest in your new and smaller businesses?
Answer:
investment foe buisness
When you don't invest in your new and smaller businesses, it is called debt investment.
Debt investment basically means opting to use an amount borrowed to finance one's business (either big or small business). This investment refers to a scenario when an investor (i.e. banks) lend money to the entrepreneur with the expectation that the entrepreneur will pay-back the investment with interest.
This type of business running system is somewhat burdensome because of repayment of the loan with interest.
The advantage of this method of financing is that the capital is fully provided to the business owner.
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MC Qu. 78 A firm expects to sell... A firm expects to sell 25,400 units of its product at $11.40 per unit and to incur variable costs per unit of $6.40. Total fixed costs are $74,000. The total contribution margin is:__________
Answer:
$127000
Explanation:
Calculation to determine what The total contribution margin is
Using this formula
Total CM = Sales - VC
Let plug in the formula
Total CM=(25,400* 11.40) - (25,400 *6.40)
Total CM=$289,560-$162,560
Total CM= $127000
Therefore The total contribution margin is $127,000
1. All of the following are considered phases of the management process except _____. planning directing controlling executing b 2. The process by which managers run day-to-day operations is called _____. planning directing controlling executing 3. _____ is the philosophy of continually improving employees, business processes, and products. Improvement process Continuous process improvement Quality process None of these choices are correct.
Answer:
1. Executing
2. Directing
3. Continuous process improvement
Explanation:
According to Managerial Accounting Concepts and Principles
1. All of the following are considered phases of the management process except EXECUTING
2. The process by which managers run day-to-day operations is called DIRECTING
3. CONTINUOUS PROCESS IMPROVEMENT is the philosophy of continually improving employees, business processes, and products.
Suppose that the firm pays its workers $46 per day. Each unit of output sells for $12. How many workers should the firm hire
Solution :
A firm hires labor till a point where the cost of hiring is equal to the value of the additional revenue it produces.
We know ,
the wage rate = cos of hiring an additional worker
the value of the additional revenue that the firm produces = price x (MPI) marginal product of the labor.
Therefore, the firm will hire when :
Wage = value of the additional revenue it generates
Thus, wage = price x (MPI) marginal product of the labor ...........(i)
Therefore, given :
wage of a worker = $ 45
Price = $ 12
So, 45 = 12 x MPI
MPI = 3.8
So the marginal product of employing three days of labor = 25-18/4-3 = 7
Marginal product of employing four days of labor = 30-25/4-3 = 5
So the 4th day produces less revenue than the cost that it generates.
So, the firm should hire 3 workers.
A company rents a building with a total of 50,000 square feet, which are evenly divided between two floors. The company allocates the rent for space on the first floor at twice the rate of space on the second floor. The total monthly rent for the building is $30,000. How much of the monthly rental expense should be allocated to a department that occupies 10,000 square feet on the first floor
Answer:
$8,000
Explanation:
The computation of the monthly rental expense allocated is shown below:
Rent allocated to 1st floor:
= $30,000 × 2 ÷ 3
= $20,000
There is 50,000 square feet i.e. equally divided between first floor and second floor. so 25,000 square feet for each floor.
Now
Rent allocated to 10,000 square feet:
= ($20,000 ÷ 25,000) × 10,000
= $8,000
Organizational learning and creativity play an important role in helping managers improve their decisions. Managers must take steps to promote organizational learning and creativity at individual as well as group levels to improve the quality of decision making. Managers can encourage and promote entrepreneurship that mobilizes resources to take advantage of an opportunity to provide customers with new or improved goods and services. The quality of managerial decision making ultimately depends on innovative responses to opportunities and threats. How can managers increase their ability to make nonprogrammed decisions that will allow them to adapt to, modify, and even drastically alter their task environments so they can continually increase organizational performance
Answer:
Organization learning is the process by which the managers seeks employees desires and ability to understand the task environment.
Explanation:
Organizational learning plays an important role in managers by raising their ability to make programmer decisions that will allow them by adapting to, modifying, and even alter their work environment. Creativity helps managers in thinking and problem solving.Each unit requires 0.75 hours of direct labor at a cost of $6.50 per hour. What is the cost of direct labor for May?
Answer:
Direct labor cost = (units produced for May) x 0.75 x $6.50
Explanation:
Direct labor cost = units produced x direct labor hours x cost per unit
since units produced aren't given
Let units produced = 10,000 for May
Direct labor cost = 10,000 x 0.75 x $6.50 = $48,750
Jenny Enterprises has just entered a lease agreement for a new manufacturing facility. Under the terms of the agreement, the company agreed to pay rent of $12,500 per month for the next 10 years with the first payment due today. If the APR is 6.48 percent compounded monthly, what is the value of the payments today
Answer:
$1,107,793.41
Explanation:
The value of the payment today can be ascertained using the present value of an annuity due formula since the first payment is immediate as shown thus:
PV=monthly payment*(1-(1+r)^-n/r*(1+r)
monthly payment=$12,500
r=monthly interest rate=6.48%/12=0.0054
n=number of monthly payments in 10 year=10*12=120
PV=$12,500*(1-(1+0.0054)^-120/0.0054*(1+0.0054)
PV=$12,500*(1-(1.0054)^-120/0.0054*(1.0054)
PV=$12,500*(1-0.524003627 )/0.0054*1.0054
PV=$12,500*0.475996373 /0.0054*1.0054
PV=$1,107,793.41
Coronado Company received proceeds of $209000 on 10-year, 5% bonds issued on January 1, 2016. The bonds had a face value of $220000, pay interest annually on January 1, and have a call price of 102. Coronado uses the straight-line method of amortization. Coronado Company decided to redeem the bonds on January 1, 2018. What amount of gain or loss would Coronado report on its 2018 income statement
Answer:
Coronado Company
The amount of gain or loss that Coronado would report on its 2018 income statement is:
= $13,200.
Explanation:
a) Data and Calculations:
Bonds proceeds = $209,000
Bonds face value = 220,000
Bonds Discounts = $11,000
Period of bonds = 10 years
Straight-line amortization = $1,100 annually
Interest payment = annually
Coupon rate rate = 5%
Fair value on January 1, 2017 = $210,100 ($209,000 + $1,100)
Fair value on January 1, 2018 = $211,200 ($210,100 + $1,100)
Call price = 102
Total call value (cash payment) = $224,400 ($220,000 * 102/100)
Loss to report on its 2018 income statement = $13,200 ($224,400 - $209,000 - $2,200)
You estimate that your cattle farm will generate $0.10 million of profits on sales of $2 million under normal economic conditions and that the degree of operating leverage is 5.a. What will profits be if sales turn out to be $1.6 million
Answer:
Profit would decrease to $0.0 million
Explanation:
The degree of operating leverage is the change in profit as a result of the change in sales revenue
DOL=% change in profit/% change in sales
DOL=5
% change in profit=unknown
% change in sales=($1.6m-$2.0m)/$2.0m
% change in sales=-20%
5=% change in profit/-20%
% change in profit=5*-20%
% change in profit=-100%
the new amount of profit=current amount of profit*(1-% change in profit)
current amount of profit=$0.10 million
the new amount of profit=$0.10 million*(1-100%)
the new amount of profit=$0.0 million
Question 8
4 pts
The selection process may include an)
where employment is only
guaranteed for a specified period of time, until either a permanent offer is extended or the
employee is discharged.
O intern period
O probationary period
O contingent period
O action pending period
Answer:
probationary period
Explanation:
An employee can be defined as an individual who is employed by an employer of labor to perform specific tasks, duties or functions in an organization.
Basically, an employee is saddled with the responsibility of providing specific services to the organization or company where he is currently employed while being paid a certain amount of money hourly, daily, weekly, or monthly depending on the contractual agreement between the two parties (employer and employee).
The selection process of an employee may include a probationary period, where an individual's employment is only guaranteed for a specified period of time, usually one (1) or two (2) years for most organizations and until either a permanent offer is extended or the employee is discharged.
Database Systems is considering expansion into a new product line. Assets to support expansion will cost $500,000. It is estimated that Database can generate $1,990,000 in annual sales, with an 7 percent profit margin. What would net income and return on assets (investment) be for the year
Answer:
Net income= 139,300
ROA= 27.86%
Explanation:
The assets to support the expansion is $500,000
It is estimated the entire database can generate $1,990,000
The profit is 7%
The net income can be calculated as follows
= 1,990,000×7/100
= 1,990,000×0.07
= $139,300
The ROA can be calculated as follows
= 139,300÷500,000
= 27.86%
Internal information: A. attempts to describe something that is unknown. B. describes the environment surrounding the organization. C. describes specific operational aspects of an organization. D. quantifiably describes something that is known.
Answer:
Option c: Describes specific operational aspects of an organization
Explanation:
Management information systems (MIS)
This is commonly used in planning for, development, management, and use of information technology tools to help individuals carry out all tasks related to information processing and management
Internal Information
This are simply refered to as a form of information that is gotten or developed from activities that occur within the organization. Example is sales
External Information
This simply gives a reason or an understanding of factors outside of the organization.
Internal data sources
They are said to be sources that are available within the organization. Examples of internal data sources includes: Customer profiles, Sales analysis reports, inventory analysis, production reports etc.
Current Forecast is 2500 units, current 1st shift capacity is 1300 units. Market growth rate is 10%. How much capacity do you need to buy for next round (answer rounded up to next 50 units)
Answer:
250 units
Explanation:
Calculation to determine How much capacity do you need to buy for next round
Using this formula
Next round capacity needed=Current Forecast*Market growth rate
Let plug in the formula
Next round capacity needed=2500 units*10%
Next round capacity needed=250 units
Therefore How much capacity do you need to buy for next round is 250 units
At the end of August, Darling Company had completed Jobs 40 and 42. Job 40 is for 1,000 units, and Job 42 is for 200 units. The following data relate to these two jobs: On August 4, raw materials were requisitioned for production as follows: 700 units for Job 40 at $18 per unit and 1,200 units for Job 42 at $16 per unit. During August, Darling Company accumulated 500 hours of direct labor costs on Job 40 and 600 hours on Job 42. The total direct labor was incurred at a rate of $14 per direct labor hour for Job 40 and $10 per direct labor hour for Job 42. The predetermined factory overhead rate is $10.00 per direct labor hour. a. Determine the balance on the job cost sheets for Jobs 40 and 42 at the end of August. Job 40 $fill in the blank 1 Job 42 $fill in the blank 2 b. Determine the cost per unit for Jobs 40 and 42 at the end of August. If required, round your answers to the nearest cent.
Answer:
Darling Company
Job 40 Job 42
a. Balance on the job cost sheets $24,600 $31,200
b. Cost per unit $24.60 $156.00
Explanation:
a) Data and Calculations:
Job 40 Job 42
Units completed 1,000 200
Raw materials requisitioned 700 1,200
Cost of raw materials per unit $18 $16
Direct labor hours used 500 600
Direct labor rates $14 $10
Predetermined overhead rate = $10 per direct labor hour
Cost of production:
Direct materials $12,600 $19,200
Direct labor 7,000 6,000
Overhead 5,000 6,000
Total production costs $24,600 $31,200
Units completed 1,000 200
Cost per unit $24.60 $156.00
Company xyz made the following transactions 6 marks
Borrowed loan of ksh 50000 to start a business
Obtained Ksh 150,000 in cash from proceeds of sales
Paid out ksh 240000 in form of salaries
Purchased Ksh 600000 worth of machinery in cash
Purchased a track valued at Ksh 1, 500 000 by paying Ksh 300000 in cash and getting a
loan for the reminder
Paid rent of rent of Ksh 80000 and advertising of ksh 50,000 in cash each
Determine the value of the company’s assets, liability and equity
Answer:
Company XYZ
Total assets ksh 1,030,000
Total liabilities ksh 1,250,000
Total equity ksh (220,000)
Explanation:
a) Data and Analysis:
Cash ksh 50,000 Loan payable ksh 50,000
Cash ksh 150,000 Sales revenue ksh 150,000
Salaries expense ksh 240,000 Cash ksh 240,000
Equipment ksh 600,000 Cash ksh 600,000
Track ksh 1,500,000 Cash ksh 300,000 Loan payable ksh 1,200,000
Rent Expense ksh 80,000 Advertising Expense ksh 50,000 Cash ksh 130,000
Assets:
Cash ksh 50,000
Cash ksh 150,000
Cash ksh (240,000)
Equipment ksh 600,000
Cash ksh (600,000)
Track ksh 1,500,000
Cash ksh (300,000)
Cash ksh (130,000)
Total assets ksh 1,030,000
Liabilities:
Loan payable ksh 50,000
Loan payable ksh 1,200,000
Total liabilities ksh 1,250,000
Equity:
Sales revenue ksh 150,000
Salaries expense ksh (240,000)
Rent Expense ksh (80,000)
Advertising Expense ksh (50,000)
Total equity ksh (220,000)
Cyberdyne Systems and Virtucon are competitors focusing on the latest technologies. Selected financial data is provided below. (Round your answers to 1 decimal place. Enter your answers in millions (i.e., $10,100,000 should be entered as 10.1).) ($ in millions)CyberdyneVirtucon Net sales$39,905 $5,684 Net income 10,375 1,194 Operating cash flows 14,865 1,334 Total assets, beginning 58,905 15,184 Total assets, ending 60,905 14,884 Required: 1. Calculate the return on assets for both companies.
Answer:
Return on assets for Cyberdyne Systems and Virtucon are 0.2 and 0.1 respectively.
Explanation:
Return on asset is a measure of the ratio of the net income to the total average assets of an entity or organization. It givens and insight into the company's ability to generate profits from the use of its assets.
For Cyberdyne Systems, given that Net income $10,375 and the assets at the beginning and end of the period are $58,905 and $60,905
Total average assets = ($58,905 + $60,905)/2
= $59,905
Return on assets = $10,375/$59,905
= 0.17319088
To one decimal place = 0.2
For Virtucon, given that Net income $1,194 and the assets at the beginning and end of the period are 15,184 and 14,884
Total average assets = ($15,184 + $14,884)/2
= $15,034
Return on assets = $1,194/$15,034
= 0.079419981
To one decimal place = 0.1
What is the reasoning behind having the seven Fed Board of Governors remain for 14 years on the Federal Reserve?
a) Participating in the Fed for the 14 year time period allows the board members to build up seniority and on-the-job understanding
b) Longer terms for board members fosters longer relationships and builds strong networks to push through financial changes to the economy.
c) The longer terms are to insulate the members from immediate political pressures and have them focus solely on economic solutions for the nation.
Answer: c) The longer terms are to insulate the members from immediate political pressures and have them focus solely on economic solutions for the nation.
Explanation:
The Fed is independent of the U.S. Government but can still face significant pressure from the U.S. Government as it is the President that nominates the Board of Governors and the Senate confirms them.
Much like Justices on the Supreme Court who get their positions the same way, these governors have to be protected from being used as political pawns so they are given long terms in office to ensure that they can pursue an independent policy without having to worry about the current administration coming after them if they go contrary to its will.
Last year, Mountain Top, Inc., purchased a coal mine at a cost of $900,000. The salvage value has been estimated at $100,000. The coal mine has an estimated 200,000 tons of available coal. A total of 70,000 tons were mined and sold during the current year.
Required:
Wrie the necessary adjusting journal entry to record depletion expense.
Answer: See explanation
Explanation:
Following the information given in the question, the adjusting journal entry to record depletion expense will be:
Debit Depletion expense - Coal deposit = $280,000
Credit Accumulated Depletion - Coal Deposit = $280,000
Note that the depletion expense was calculated as:
= ($900000 - $100000) / 200000] × 70000
= $280000
5) Big Corporation had the following sales over the last 4 years; Year Sales (in 000s) bgs 1 225.00 2 236.25 3 243.125 4 248.00 a) What was the growth rate in sales between years 1
Answer:
5%
Explanation:
a) What was the growth rate in sales between years 1 and 2
Growth rate measures the increase in the level of sales over a period of time
Growth rate from year 1 to 2 = (increase in sales from year 1 to 2 / sales in year 1) x 100
increase in sales from year 1 to 2 = 236.25 - 225 = 11.25
(11.25 / 225) x 100 = 5%
The market value of the equity of Hudgins, Inc., is $582,000. The balance sheet shows $21,000 in cash and $192,000 in debt, while the income statement has EBIT of $93,000 and a total of $137,000 in depreciation and amortization. What is the enterprise value-EBITDA multiple for this company
Answer:
3.27
Explanation:
Calculation to determine the enterprise value-EBITDA multiple for this company
First step is to calculate the
Enterprise value
Using this formula
Enterprise value = Market Capitalization + Total Debt - Cash and equivalents
Let plug in the formula
Enterprise value=$582000 + $192000 - $21000
Enterprise value=$753000
Second step is calculate EBITDA using this formula
EBITDA = EBIT + Depreciation and Amortization
Let plug in the formula
EBITDA= $93000 + $137000
EBITDA=$230,000
Now let determine the EBITDA multiple using this formula
EBITDA multiple = Enterprise Value / EBITDA
Let plug in the formula
EBITDA multiple=$753000 / $230000
EBITDA multiple= 3.27
Therefore enterprise value-EBITDA multiple for this company is 3.27
The Bradley Corporation produces a product with the following costs as of July 1, 20X1: Material $4 per unit Labor 4 per unit Overhead 2 per unit Beginning inventory at these costs on July 1 was 3,500 units. From July 1 to December 1, 20X1, Bradley Corporation produced 13,000 units. These units had a material cost of $4, labor of $6, and overhead of $4 per unit. Bradley uses LIFO inventory accounting. a. Assuming that Bradley Corporation sold 15,000 units during the last six months of the year at $19 each, what is its gross profit
Answer: $83000
Explanation:
The gross profit will be:
Sales = 15000 × $19 = $285000
Less Cost of goods sold from new inventory = 13000 × $14 = $182000
Less Cost of goods sold from old inventory = 2000 × $10 = $20000
Total cost of goods sold = $182000 + $20000 = $202000
Gross profit = $285000 - $202000
Gross profit = $83000
Barto Company provides the following information for the month ended October 31, 2022.
Sales on credit $300,000
Cash sales 150,000
Sales discounts 5,000
Sales returns and allowances 19,000.
Required:
Prepare the sales section of the income statement based on this information.
Answer:
$426,000
Explanation:
Preparation of the sales section of the income statement based on this information
BARTO COMPANY
Income Statement (partial)
For the Month Ended December 31, 2022
Revenues:
Sales revenue $450,000
($300,000 + $150,000]
Less :Sales discount $5,000
Sales returns and allowances $19,000
$24,000
Net sales $426,000
[$450,000 - $24,000]
Therefore the sales section of the income statement based on this information is $426,000
Answer: 426,000
Explanation:
If your short-term interest rate (the rate on your current debt) is 12.1%, then your bond rate (the rate on your long-term debt) is:
Answer: 13.5% (14% higher than the current debt rate)
Explanation:
Since the short-term interest rate (the rate on your current debt) is 12.1%, then it should be noted that the rate on the long term debt will be higher than the rate on the short term debt.
The long term debt have a higher duration and therefore have a higher rate when compared to the short term debt. Therefore, the correct option will be 13.5% (14% higher than the current debt rate) since it's higher than the 12.1% given as the short term rate.
2. Through stores that employ a team-based management approach and that offer an appealing shopping environment / experience, Whole Foods can charge higher prices because they offer the highest quality natural and organic foods available with customer service superior to their competitors. This explanation is best described as Whole Foods' ______.
Answer:
differentiation strategy
Explanation:
Based on the information above, it is possible to affirm that Whole Foods is a company that uses a strategy of differentiation in its products and services, as its management approach is based on a team that offers an attractive shopping environment / experience, in addition to charging higher prices for offering high quality natural and organic foods, as well as superior customer service than its competitors.
The differentiation strategy consists of actions used by companies to make their products and services attractive to their potential audience, offering added benefits and advantages that the consumer can perceive and value, making the company more competitive and well positioned in relation to its competitors .
Cost of debt with fees. Kenny Enterprises will issue a bond with a par value of $1,000, a maturity of twenty years, and a coupon rate of 7.5 % with semiannual payments, and will use an investment bank that charges $25 per bond for its services. What is the cost of debt for Kenny Enterprises at the following market prices?
a. $982.48
b. $1,004.93
c. $1,068.15
d. $1,171.91
Answer:
Kenny Enterprises
Cost of Debt with fees:
Market Prices $982.48 $1,004.93 $1,068.15 $1,171.91
Cost of debt (b- a) $48.59 $26.14 ($37.08) ($140.84)
Cost of debt in percentage 4.86% 2.61% -3.71% -14.08%
Explanation:
a) Data and Calculations:
Market Prices $982.48 $1,004.93 $1,068.15 $1,171.91
Investment bank charges 25.00 25.00 25.00 25.00
a) Net bonds proceeds $957.48 $979.93 $1,043.15 $1,146.91
b) Repayments:
PV of interest payments $770.66 $770.66 $770.66 $770.66
PV of principal ($1,000) 235.41 235.41 235.41 235.41
Total repayments $1,006.07 $1,006.07 $1,006.07 $1,006.07
Cost of debt (b- a) $48.59 $26.14 ($37.08) ($140.84)
Cost of debt in percentage 4.86% 2.61% -3.71% -14.08%
Present values of interest payments:
N (# of periods) 40
I/Y (Interest per year) 7.5
PMT (Periodic Payment) 37.5
FV (Future Value) 0
Results
PV = $770.66
Sum of all periodic payments $1,500.00
Total Interest $729.34
Present value of principal repayment:
N (# of periods) 20
I/Y (Interest per year) 7.5
PMT (Periodic Payment) 0
FV (Future Value) 1000
Results
PV = $235.41
Total Interest $764.5
A computer microphone company finished its competitive advantages exercise and needed a way to gauge its position in the market with its competitors. Which tool would be the best way for the company to display its position
Answer: Perceptual map
Explanation:
Perceptual map ref to the diagrammatic technique that is used in visually displaying the perceptions of the customers.
The perceptual map is also referred to as the visual representation with regards to the customers perception about the attributes of a company and its brand.
The perceptual map can be used by the microphone company.
