The purpose of marketing communication is to let people in the target audience know how a company's product or service solves their particular problems better than the competition. In short, it communicates the company's ______________________.
Select one:
a. Mission
b. Purpose
c. Goals
d. Positioning

Answers

Answer 1

D. Positioning

The purpose of marketing communication is to let people in the target audience know how a company's product or service solves their particular problems better than the competition. In short, it communicates the company's Positioning.

One of the benefits of positioning is that it can clarify the target market that a particular company has. This is caused by the analysis process carried out by the company regarding the position of competitors in the market. When conducting this research, the company also looks at its position in the market. If the company has found its own position and the position of competitors in the market, the company is better able to position itself in that market; whether the company will become a rival competitor or can provide options that have never been offered before by the company.

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Related Questions

Peter and Joan are married and Joan has self-employment income of $240,000. Peter is retired. How much additional 0.9% Medicare tax will Peter and Joan owe with their 2021 income tax return?

Answers

Peter and Joan's additional 0.9% Medicare tax due with their 2021 income tax return is $2160.

What about the income tax return? The completion of a tax return is the documentation that determines the amount of income made by a person or corporation, the amount of taxes to be paid to the government or government agencies and, potentially, the amount of taxes to be returned to the taxpayer.Taxes are one of the key ways that the government generates revenue. Both direct and indirect taxes, which are included in both tax categories, generate tax income.

How it's calculated?

The given dat is,

Total taxable income=$240,000

Medicare tax=0.9%

Income tax return=(Total taxable income× Medicare tax)

=$240,000×0.9%

Income tax return=$2160.

Peter and Joan's additional 0.9% Medicare tax due with their 2021 income tax return is $2160.

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In its macroeconomic equilibrium, the economy can be producing at i. below full employment. ii. full employment. iii. above full employment.

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In its macroeconomic equilibrium, the economy can be produced at below full employment and above full employment.

When the amount of real GDP required and supplied are equal at the intersection of the AD and AS curves, macroeconomic equilibrium has occurred. Inventory builds up as a result of enterprises cutting production and prices when the amount of real GDP supplied exceeds the amount required.

When aggregate demand and short run aggregate supply (SRAS) are equal, there is a short-run macroeconomic equilibrium. Real GDP and the overall price level are determined by this equilibrium. An alteration in the equilibrium will result from changes (shifts) in the SRAS and/or AD.

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After suffering a debilitating injury, Ahmad (47) retired on disability after teaching high-school math for several years. He had not yet reached the minimum retirement age for the district where he taught. If Ahmad's employer paid the premiums on his disability insurance policy using pre-tax dollars, how does he report the disability benefits reported to him on Form 1099-R?
A.) As taxable wage income reported on Form 1040, line 1.
B.) As nontaxable wage income reported on Form 1040, line 1.
C.) As taxable pension income reported on Form 1040, line 4.
D.) As nontaxable pension income reported on Form 1040, line 4.

Answers

Ahmad's employer paid the premiums on his disability insurance policy using pre-tax dollars, how does he report the disability benefits reported to him on as nontaxable wage income reported on Form 1040, line 1.

What is insurance policy?

An insurance policy is a binding agreement between the insurance provider and the individual, firm, or other entity that will be covered. By reading your policy, you can make sure that it addresses your needs and that both you and the insurance provider are aware of your obligations in the event of a loss.

Everyone should have five different types of insurance: home or property insurance, life insurance, disability insurance, health insurance, and automobile insurance.

Its goal is to lessen monetary uncertainty and manage unintentional loss. This is accomplished by exchanging the payment of a small, predetermined fee—an insurance premium—to a reputable insurer for the assumption of the risk of a significant loss and a guarantee to make payments in the case of such a loss.

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an effective performance management system helps the organization achieve its business goals and accomplish its objectives. this is the ____ purpose of performance management.a. Strategic
b. administrative
c. developmental.

Answers

An powerful overall performance control device facilitates the agency acquire its commercial enterprise desires and achieve its objectives. This is the  Strategic motive of overall performance control.

The required details for Strategic performance management in given paragraph

Strategic overall performance control is described because the method to enhance overall performance measurement, monitoring, and development to acquire average organizational objectives. Strategic overall performance control is regularly practiced the usage of the balanced scorecard framework, which fits worker overall performance to economic success, patron satisfaction, inner manner efficiency, and organizational ability optimization. Mercer’s latest survey Opens a brand new window of 1,154 HR leaders discovered that best 2% of businesses presently acquire “top notch value” from their overall performance control systems. This can be because of an inordinate recognition on man or woman worker desires with out ok alignment with organizational targets.

Mercer discovered that 83% of businesses comply with man or woman aim setting, however those are tied to commercial enterprise unit desires in 56% of cases.

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a patent is the legal right granted to a firm that allows it to: group of answer choices sell its new product exclusively for a set number of years make copies of other firm's products be the sole buyer of a particular product or resource be the exclusive distributor of a particular imported product

Answers

C is the best choice. Sell its new product exclusively for a predetermined period of time.

Intellectual property rights are the privileges accorded to the original thinkers of novel concepts. These legal protections can shield the developers from accusations of copying. Copyright, trademarks, geographical markers, and patents are a few examples of these rights.

An inventor of a fresh concept or invention is given a patent. An innovation is granted an exclusive privilege known as a patent. In other terms, a patent is an exclusive right to a product or a method that typically gives a fresh approach to a task or a novel technical solution to a challenge.

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imagine you own a lawn-mowing business. identify the main function of money exhibited in each situation below.

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Ima-gine you own a lawn-mowing busi-ness. The main func-tion of money exhib-ited Situations are - a. You swipe your de-bit card to purchase gas-oline for your lawn mower : Medium of excha-nge.

b. You stuff your earn-ings from mowing lawns into a pig-gy bank : Store of value.

c. You pay your fri-end Cornelius $5 to help you mow law-ns : Medium of exchange .

d. You calcu-late your net earn-ings for the year on your tax return : Unit of acc-ount .

e. You deter-mine how much value your new la-wn mower has add-ed to your busi-ness : Unit of account.

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Which of the following is true in the long run, following a deliberate expansion of the money supply?

Answers

Real GDP reaches its starting point.

GDP definition.

overall economic output

The most often used metric for determining an economy's size is its gross domestic product (GDP). The GDP of a nation, a region (like Tuscany in Italy or Burgundy in France), or a group of nations (like the European Union) may all be calculated (EU).

How is GDP determined and what does it mean?

GDP is the total of private consumption, gross domestic product, government investment, government spending, and any other items (exports – imports). The GDP is normally calculated using the international standard by the country's official statistical office.

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If you bought a 20-year bond issued by the government, with a par value of $1,000 and an interest rate of 8%. At maturity you will be returned the principal of ________
1,000

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If you bought a 20-year bond issued by the government, with a par value of $1,000 and an interest rate of 8%. At maturity you will be returned the principal of 1000.

A government bond is a debt security issued by a government to support government outlay and obligations. Government bonds pays periodic interest payments known as coupon payments. Government bonds issued by national governments ar usually thought of low-risk investments since the issue government backs them.

The par value is that the quantity of cash that bond issuers promise to repay bondholders at the due date of the bond. A bond is actually a written promise that the quantity loaned to the institution are repaid.

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Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products. The biggest advantage of a physical distribution system is that its components are independent and hence, a decision in one area is unlikely to affect the functioning of the other components. T/F

Answers

False. Horizontal conflict can cause issues between different types of marketing intermediaries because they can be competing for the same products or services. This can lead to inefficient decision making and inefficiencies in the system.

What does Horizontal conflict means?

Horizontal conflict occurs in the workplace when two or more people or groups with an equal level of power, such as peers, colleagues, or teams, disagree. Different personalities, working styles, goals, and values can all contribute to these conflicts. If left unresolved, horizontal conflicts can be detrimental to a workplace, resulting in decreased job satisfaction, increased stress, and decreased productivity.

What does Services mean?

Services are activities or benefits that are provided by someone or something to meet the needs of another. Services can range from basic needs such as food and shelter to specialized services such as medical care and entertainment.Services are usually provided in exchange for some form of payment, such as money, goods, or services. They can also be provided freely, as in public services, or as a charitable act.

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*Alternative strategies (giving advantages and disadvantages for each). There should be at least two alternative strategies identified and discussed.
*Projected Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) for 3 years into the future. This must be broken down by year into two (2) columns: 1 column without your strategy and 1 column with your strategy. The without column should serve as the basis for your with strategy column and only those financial statement accounts that will be changed, based on your strategy, should be impacted.
*Include Projected ratios for the without and with strategy by year. Discuss how these ratios compare and contrast with the historical findings.
*Cost Analysis completed on an Excel tab that outlines the cost that will be incurred to implement the strategy. This information should correspond with the With Strategy on the Projected Financial Statements, linking of cells to the financial statements is encouraged.
*Net Present Value analysis of proposed strategy’s new cash flow – you may also use Excel to solve for this. From the income statement the change in operating income between your with and without strategy should serve as your cash inflow for each year.

Answers

Projected financial statements incorporate current trends and expectations to arrive at a financial picture that management believes it can attain as of a future date.

What is projected financial statement?Obtain an unbiased assessment of the financial situation of your firm and the direction it is likely to follow. A balance sheet and income statement at the summary level are the absolute least that should be included in anticipated financial statements. The use of financial predictions enables you to determine what additional resources are required to sustain rising revenue as well as their possible effects on your balance sheet. The predicted financial plan shows how much more debt or equity you'll need to raise in order to maintain financial stability and health, which has an impact on your cash flow. Due to their potential to reveal data about a company's earnings, costs, profitability, and debt, financial statements are crucial. Financial statement line item review for competitive and historical comparisons requires the use of financial ratio analysis.

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latisha invested $1,000 in xyz stock. two years later she sold the stock for $1,200. during the time she owned the stock, she received a total of $80 in cash dividends. what was her total return on this investment? enter your answer to two decimal places. do not include the % symbol. example: if your answer is 10.22% enter 10.22

Answers

Latisha made a $1,000 investment in XYZ stock. She sold the stock for $1,200 two years later. She earned a total of $80 in dividends while she owned the shares. Her overall return on investment was 28%.

Why is compound interest 1 point better than simple interest?

Your wealth grows quicker thanks to compound interest. Because you will receive returns on your investment as well as returns at the conclusion of each compounding period, it allows an amount of money to increase quicker than with simple interest. This implies that saving more money isn't necessary for you to achieve your objectives.

Quiz: What are the advantages of a well-diversified portfolio?

Reducing the overall risk of the portfolio is the main advantage of diversification. The beta of a stock gauges how sensitive its returns are to those of the market portfolio.

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toffel manufacturing has been requested by its employees' union to bargain with it. union representatives express interest in negotiating wages and working hours for its workers. management at the company declines to bargain with the union because any renegotiation would increase the company's operating costs. toffel manufacturing's refusal to bargain:

Answers

Toffel manufacturing's refusal to bargain is not permitted because employers and unions have a duty to bargain in good faith, and bargaining is mandatory for subjects relating to wages or working hours.

Refusal to bargain is a determination made by the administrative body that either the employer or the union did not negotiate "in good faith" in accordance with the statute's criteria.

Refusal to bargain is the result of the administrative body concluding that neither the employer nor the union engaged in "good faith" negotiations in line with the requirements of the statute.

The three primary categories of negotiation subjects are obligatory, permissible, and unlawful. The required category includes wages, health and safety, management rights, working conditions, and benefits. Topics that are permitted during the process are ones that are not required but may be discussed.

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True or False: To enhance integration and control of related product market activities, the functional structure increases centralization compared to a divisional structure

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The answer is true. Expertise centred on certain clients, goods, and areas. In contrast to job obligations, the divisional structure makes it simpler to detect consumer demands.

Function, product, region, and customer divisional structures are the four basic categories. It may lead to variations in quality of picture between divisions. Due to the duplication of staff, operations, and investment, it may be quite expensive. It might result in unhealthy divisional competition. The market-based structure is great for a company that offers consumer or services that are exclusive to certain market niches, and it works especially well if the company has in-depth understanding of such niches.

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the balanced scorecard approach normally set the financial objectives first, and then sets the objectives in the other perspectives to accopmlish the financial objectives

Answers

Scorecards give management useful information on the service and quality of their company as well as its financial performance.

What exactly is a balanced scorecard?

The balanced scorecard is a strategy-based system for performance management that often establishes goals and benchmarks from four separate perspectives: the financial, the customer, the process, and the learning and development.

From a financial standpoint, a company's objective is to make sure that it realizes a profit on its investments and controls significant risks related to conducting business.

Therefore, A financial goal is a specific objective or target pertaining to the financial results, resources, and organizational structure of a corporation.

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TRUE/FALSE. you need to write an email to employees explain the business just lost a big sales contract. the email should have a professional, but negative tone.

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The statement "you need to write an email to employees explain the business just lost a big sales contract, the email should have a professional, but negative tone", is false.

What is a professional email?

A professional email refers to an email which is used for business communications, that is based on the custom domain. In other words, a professional email address has a business name in it, in the form of a domain name. To maintain consistency while creating the email accounts, and to ensure that every employee has a professional email address we need to plan and determine the format in which we want the email addresses of users.

Professional email is more authentic and believable.

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During cold weather, skin appears pale because the blood vessels of the dermis undergo________ thereby reducing blood flow and heat loss.

Answers

During cold weather, skin appears pale because blood vessels of the dermis undergo vasoconstriction thereby reducing the blood flow and heat loss.

What is vasoconstriction?

Vasoconstriction, which affects both big arteries and small arterioles, is the narrowing of blood vessels as a result of muscle wall contraction. The procedure is the antithesis of vasodilation, which widens blood arteries. The procedure is crucial for regulating bleeding and minimizing acute blood loss. Blood flow is restricted or reduced as a result of blood vessel constriction, which keeps body heat in or increases vascular resistance. Due to less blood reaching the skin's surface and decreased heat radiation, the skin becomes paler as a result. Vasoconstriction is a larger-scale method by which the body controls and maintains mean arterial pressure. One class of medication used to elevate blood pressure is a vasoconstrictor, commonly referred to as a vasoconstrictor medication.

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In an open-market purchase the Federal Reserve ________ government bonds from the public and the supply of bank reserves ________.

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In an open-market purchase the Federal Reserve buys government bonds from the public and the supply of bank reserves increases.

The open-market refers  generally to an economic condition close to free trade. It is also defined as an unrestricted market with free access and competition of buyers and sellers.

The open-market are of four types: main refinancing operations, longer-term refinancing operations, fine-tuning operations and structural operations.

The government bonds are those bonds which is issued by the government to repay borrowed money. The company gets less investor due to the government bonds because company gives low yields.

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Income from continuing operations, excluding special or nonrecurring items, is generally regarded as:Multiple Choicea) value-irrelevant earnings.b) transitory earnings.c) abnormal earnings.d) permanent earnings.

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Income from continuing operations, excluding special or nonrecurring items, is generally regarded permanent earnings and transitory earning.

What exactly is meant by "income from continuous activities"?

A company's continued operations are recorded in the net income category known as "income from continuing operations" on the income statement. Money from ongoing activities is sometimes referred to as operating income. The bulk of successful firms rely mostly on ongoing operations for their income.

The revenue a company makes from its main business operations less the costs it has to pay to make that revenue is the income from ongoing operations. The after-tax profits the company makes from its ongoing activities are noted in this line item on the income statement.

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juliet company accumulated the following account information for the year: using this information, total factory overhead costs would be

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The correct answer to the question about Factory Overhead costs is option e) $13,000

The expenses incurred in the factory, excluding the costs of direct labor and direct materials, are those related to the manufacturing process. Typically, cost pools of factory overhead are created and distributed to the units produced throughout the time period. When the created units are eventually sold as finished items or written off, the cost is tacked onto the expense. In contrast to absorption costing, which requires it, direct costing avoids allocating production overhead to the number of units produced. According to the requirements of the main accounting frameworks, the allocation of manufacturing overhead is necessary for creating financial statements.

Question

Juliet company accumulated the following account information for the year: using this information, total factory overhead costs would be

Beginning raw materials inventory        $6,000

Indirect materials cost                            $2,000

Indirect labor cost                                   $5,000

Maintenance of factory equipment       $2,800

Direct labor cost                                     $7,000

Options

$16,800$15,800$7,800$9,800$13,000

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t/f: an organization should keep information, such as changes made to its incentive plan, confidential from its employees.

Answers

It is false that an organization should keep information, such as changes made to its incentive plan, confidential from its employees.

An employee remuneration system known as an incentive plan offers particular rewards to encourage team members to put in more effort and meet predetermined objectives.

This type of compensation goes beyond the pay check and benefits that all employees should receive for the hours they work. Incentive programmes frequently employ non-cash incentives like sports tickets, gift cards, or vacation days.

Incentives programmes are frequently used by business and organisational leaders to boost sales and maintain staff motivation. The idea is to strategically use incentives to encourage certain activities and match employee behaviour with organisational objectives.

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Which one of the following statements is NOT true?
A) Interest rate changes and bond prices are inversely related.
B) Interest rate risk is the risk that bond prices will change as interest rates change.
C) As interest rates increase, bond prices increase.
D) Long-term bonds are more price volatile than short-term bonds of similar risk.

Answers

One of the following statements is FALSE: Long-term bonds have more price volatility than short-term bonds with comparable risk. because the prices of bonds and interest rates are inversely correlated.

The danger of interest rates is greater for long-term bonds than for Long-term  bonds. Additionally, these investments can be made by investors who are ok with the market's shifting interest rates. For investors wanting security and a fixed rate of interest paid semi-annually until the bond's maturity date, Treasury bonds can be an excellent investment. Bonds play a significant role in the asset allocation of an investment portfolio since their interest rate return serves to balance out the volatility of equities prices.

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magnira corp., a food products manufacturer, practices sustainability and social responsibility in all its operations. it obtains its raw materials only from suppliers that meet economic, environmental, and social standards. in this case, magnira corp. is involved in .

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Magnira corp,  practices sustainability and social responsibility in all its operations. In this case, magnira corp. is involved in ethical sourcing.

What is ethical sourcing?

Ethical Sourcing is our approach to sourcing and supply his chain. Ethical sourcing means that when companies purchase products from their suppliers, they consider the impact those products have on the people and communities that make them. Ethical sourcing is the process of ensuring that the products manufactured are obtained in a responsible and sustainable manner.

Why is ethical sourcing important?

Ethical sourcing is essential to ensure that workers around the world are protected from unsanitary, unacceptable, unsafe or exploitative working conditions. In other words, workers should be paid a fair wage for their services and should not be exposed to a culture of fear and violence in the workplace.

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T/F according to psychologist lawrence kohlberg, people at the preconventional level of moral development use internalized ethical principles to solve ethical dilemmas

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According to psychologist Lawrence Kohlberg, people at the pre-conventional level of moral development use internalized ethical principles to solve ethical dilemmas: false

The essential concepts of Ethics principles. Beneficence, nonmaleficence, autonomy, and justice represent the four principles of ethics. the primary 2 can be traced back to the time of Hippocrates “to help and do no damage,” whilst the latter 2 developed later.

The 5 standards, autonomy, justice, beneficence, nonmaleficence, and constancy are absolute truths in and of themselves. through exploring the dilemma with regard to these ideas one may additionally come to a better understanding of the conflicting problems.

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How to Find Your Ideal Customer with Target Market Analysis

Answers

There are aspects to a company. A marketing strategy  is how a company can provide superior customer value to its target market that involves the formulation of a marketing mix.

What is the synonym of involves?

Some common synonyms of involve are comprehend, embrace, and include. While all these words mean "to contain within as part of the whole," involve suggests inclusion by virtue of the nature of the whole, whether by being its natural or inevitable consequence.

How do you use involve?

involve somebody (in something) to say or do something to show that someone took part in something, especially a crime synonym implicate His confession involved a number of other politicians in the scandal.

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Dozens of clothing manufacturers produce plain black undershirts. Consumers view plain black undershirts as identical and have no preference which company makes their undershirts. In a large city, one chain of coffee shops controls a large market share because locals believe its coffee tastes better than that of its competitors.

Answers

Yes,  Dozens of companies produce plain white socks. Consumers regard plain white socks as identical and don't care who manufactures their socks is markets competitive.

No, In a large city, one chain of coffee shops has gained a large market share because customers feel its coffee tastes better than that of its competitors.  It is one that is not identical product, buyers sees the sellers' products as one that is not identical.

What is markets competitive?

In a competitive market, firms compete with one another for customers by offering goods and services at competitive prices. In order to be competitive, firms must offer products or services that are of good quality and at a price that is attractive to consumers.

In a competitive market, firms have limited control over the prices they can charge for their products or services. This is because if a firm raises its prices too high, consumers may choose to purchase from a competitor instead. Similarly, if a firm lowers its prices too much, it may not be able to cover its costs and may go out of business.

Therefore, Competitive markets can lead to lower prices and higher efficiency, as firms must continuously strive to improve their products and services in order to stay competitive. However, they can also be challenging for firms, as they must constantly adapt to changing market conditions and consumer preferences in order to remain competitive.

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See full question below

Is these markets competitive?

2. Dozens of companies produce plain white socks. Consumers regard plain white socks as identical and don't care who manufactures their socks

changes in the discount rate or the required internal rate of return used to complete net present value analysis can have a significant impact on the estimated value of the investment

Answers

To consider the IRR as a trustworthy approach of project evaluation, a comparison between it and a discount rate is required. when the discount rate is greater than the IRR.

What is the formula for the discount rate?

how to determine the discount rate The weighted average capital cost (WACC) or adjusted present value are the two main formulae for calculating the discount rate (APV). The APV discounting equation seems to be: APV Equals NPV + PV of the effect of financing, while the WACC discount equation seems to be: WACC = E/V x Ci + M s x Cd x (1-T).

What does 3% off mean?

Using a 3% discount rate, we then assert that $1 is worth $1 today, which equals the current value of $1.03 paid in a year. If $1 is kept in a bank for further than a year, compound interest will be earned on the investment

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The balance of payments on the financial account are transactions that comprise the buying or selling of "LOAN ABLE FUNDS", that create "NATIONAL DEBT".

Answers

The balance of payments summarizes an economy's economic transactions with the rest of the world, So the given statement is true.

What is balance of payments?The Balance of Payments (BOP) is an accounting statement that summarizes (measures) all economic transactions between residents of one's home country and the rest of the world over a given time period.The balance of payments summarizes an economy's economic transactions with the rest of the world. Exports and imports of goods, services, and financial assets, as well as transfer payments, are examples of these transactions (like foreign aid).The balance of payments accounts can be shown in two columns in a ledger. Credit entries are recorded in one column. The second column is where debit entries are recorded.The BOP is divided into three accounts: the current account, the capital account, and the financial account.

The complete question :

" The balance of payments on the financial account are transactions that comprise the buying or selling of "LOAN ABLE FUNDS", that create "NATIONAL DEBT". State true or false."

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(h) based on the change in the equilibrium real interest rate identified in part (g), what will happen to economic growth in the country in the long run? explain.

Answers

Because of increased government borrowing to fund spending, the equilibrium real interest rate will be higher, as stated in the explanation.

When interest rates rise, which of the following will occur?

Consumers and corporations both reduce spending when interest rates are rising. Due to this, both stock prices and earnings will decrease. However, when interest rates have dropped significantly, firms and consumers will spend more, driving up stock values.

Which circumstance is most likely to result in a drop in interest rates and a rise in loanable money?

Option (A): As the supply curve moves to the right, more loanable funds are available as households increase their savings and cut down on their consumption.

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which of the following is not a development cost associated with an information system? group of answer choices training employees hardware and software all of the options are development costs. maintenance costs

Answers

This is not a development cost associated with an information system : Purchasing hardware and software up front is frequently.

An information system is a mixture of software program, hardware, and telecommunication networks to accumulate beneficial data, especially in an enterprise. Many businesses use information era to finish and manipulate their operations, engage with their clients, and stay beforehand of their competition.

An information machine is a proper, sociotechnical, organizational system designed to accumulate, procedure, store, and distribute data. From a sociotechnical angle, information structures are composed by means of four components: task, people, shape, and generation.

Statistics systems are collections of multiple records assets (e.g., software program, hardware, laptop machine connections, the machine housing, machine users, and pc machine facts) to gather, manner, keep, and disseminate statistics.

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Olena Mirrors records bad debt using the allowance, income statement method. 3 They recorded $343,160 in accounts receivable for the year and $577,930 in credit sales. The 4 uncollectible percentage is 4.4%. On May 10, Olena Mirrors identifies one uncollectible account 5 from Elsa Sweeney in the amount of $2,870. On August 12, Elsa Sweeney unexpectedly pays 5 $1,441 toward her account. Record journal entries for the followingA. Year-end adjusting entry for 2017 bad debtB. May 10, 2018 identification entryC. Entry for payment on August 12, 2018

Answers

A. Year-end adjusting entry for 2017 bad debt

In this case, the amount of estimated bad debt would be $343,160 * 4.4% = $15,039.60. The journal entry would be:

Debit Bad Debt Expense: $15,039.60

Credit Allowance for Doubtful Accounts: $15,039.60

The adjusting entry for 2017 bad debt at year-end would include a debit to Bad Debt Expense for the amount of the estimated bad debt, and a credit to Allowance for Doubtful Accounts, the contra asset account.

B. May 10, 2018 identification entry

The identification entry for the uncollectible account from Elsa Sweeney on May 10, 2018 would include a debit to Allowance for Doubtful Accounts for the amount of the uncollectible account, and a credit to Accounts Receivable. The journal entry would be:

Debit Allowance for Doubtful Accounts: $2,870

Credit Accounts Receivable: $2,870

C. Entry for payment on August 12, 2018

Debit: Accounts Receivable $1,441

Credit: Cash $1,441

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