To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example

Answers

Answer 1

Answer: Geodemography

Explanation:

Geodemography is used in market and it occurs when the marketplace of the consumers are divided into segments

thar will be reachable and locatable to the consumers who live around that particular neighborhood.

Based on the analysis explained in the question above, this is the segmentation tool that was utilized by Unilever.


Related Questions

Which type of organzational chart shows the Vice Presidents of Marketing,
Manufacturing, Finance, and Human Resources reporting directly to the
CEO of a company?
Horizontal
Vertical
Functional
Matrix

Answers

Answer:

The correct option is;

Vertical

Explanation:

The organizational structure of most business are either vertical or horizontal

The vertical organizational structure is an hierarchical organizational structure where power comes from the top of the organizational chart towards the lower layers of the chart. The chain of command is adhered to and clearly defined designation of authority and responsibility such that the top most executive layers of the chart make decisions which the lower layers collaborate to put into effect.

Home Day is a large supermarket. It recently launched its own brand of cereals called Fast Bites, equivalent to most national brands and also priced slightly lower. Therefore, Fast Bites is an example of a(n)

Answers

A generic brand/store brand

Fast Bite is an example of a generic brand/store brand.

What is the meaning of Brand?

A "brand" is a commercial and marketing concept that helps customers identify a certain business, object, or individual. Brands are immaterial, thus you cannot touch or see them with your hands. As a result, these affect how people perceive various entities, their products, or specific individuals.

A brand is something that is publicly distinguished from comparable products, services, or concepts. This makes it straightforward to communicate and generally advertise. Branding is the process of creating and promoting a company's name, characteristics, and personality.

A brand is a trademark or other designation that sets one company or product apart from others on the market, such as Coca-Cola, Apple, or Ford. The ancient Norse term "brand," which means "to burn," is where the current word "brand" comes from. In the year 950 A.D., a "brand" was a burning chunk of wood. By the 1300s, it was mostly used to refer to a torch, which is just a burning wood piece that serves as a tool.

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To create a competitive advantage through superior efficiency, an organization must make products that are much more reliable than other available products in the market. reduce the number of inputs it requires to produce a given amount of outputs. use technology to make its product unique and different than other products in the market. conduct surveys to determine whether a product will be successful in the market. create products that will attract customers and charge a premium price for those products.

Answers

Answer:

Reduce the number of inputs it requires to produce a given amount of outputs

Explanation:

Efficiency simply means producing more with less resources. In other words an organization or a business that is able to produce high quality products or output and spend less in producing these products is highly efficient and more likely to have superior efficiency to other companies making same product. A business that has competitive advantage by superior efficiency is able to sell at cheaper prices than other businesses in the market since it spends less and can afford to fix lower prices for it's products

For February, sales revenue is $900,000, sales commissions are 5% of sales, the sales manager's salary is $96,000, advertising expenses are $80,000, shipping expenses total 2% of sales, and miscellaneous selling expenses are $2,100 plus 1/2 of 1% of sales. Total selling expenses for the month of February are

Answers

Answer:

$245,600

Explanation:

The computation of Total selling expenses is shown below:-

Particulars                         Calculation                 Amount

Sales Commissions   ($900,000 × 5%)              $45,000

Salary expenses                                                   $96,000

Advertising expenses                                          $80,000

Shipping expenses     ($900,000 × 2%)             $18,000

Miscellaneous selling  

expenses                     ($2,100 + 1 ÷ 2 ×               $6,600

                                      ($900,000 × 1%)

Total Sales expenses                                             $245,600

We simply added all the items

All duties required by the stairway and ladder rules must be performed _______ employees begin work that requires them to use stairways or ladders and their respective fall protection systems.

Answers

Answer:

Before.

Explanation:

In work related environments, stairways and ladder systems are generally considered to be the major source of fatalities, injuries or bodily harm being experienced by the workers who are working in construction sites.

According to the Occupational Safety and Health Administration (OSHA), all duties required by the stairway and ladder rules must be performed before employees begin work that requires them to use stairways or ladders and their respective fall protection systems.

This ultimately implies that, before any employee commences a work that requires the use of a stairway or ladder, all of the guidelines, rules and standard procedures should have been followed or done.

The funds dispensed at the ATM machine located near the checkout line at the Kroger's in Union Kentucky, follows a normal probability distribution with mean $4200 per day and a standard deviation of $720 a day. The machine is programmed to notify the nearby bank that if the amount dispensed is very low (less than $2500) or very high ($6,000).
a. What percent of the days will the bank be notified because the amount dispensed is very low?
b. What percent of the time will the bak be notified because the amount is very high?
c. What percent of the time will tbe bank not be notified regarding the amount of funds being dispensed?

Answers

Answer:

0.00914 ; 0.0062 ; 0.9847

Explanation:

Given the following :

Normal distribution :

Mean(m) = $4200

Standard deviation (sd) = 720

Amount VERY low = < 2500

Amount very high = > 6000

a. What percent of the days will the bank be notified because the amount dispensed is very low?

x < 2500

Finding the z-score :

Z = (x - mean) / standard deviation

Z = (2500 - 4200) / 720

Z = - 1700 / 720 = −2.361111

P(z < −2.361111)

Locating −2.361111 on the z- distribution table

-2.3 under 0.06 = 0.00914

P(z < −2.361111) = 0.00914

B) What percent of the time will the bank be notified because the amount is very high?

x > 6000

Finding the z-score :

Z = (x - mean) / standard deviation

Z = (6000 - 4200) / 720

Z = 1800 / 720 = 2.5

P(z > 2.5)

Locating 2.5 on the z- distribution table = 0.9938

P(z > 2.5) = 1 - 0.9938 = 0.0062

c. What percent of the time will the bank not be notified regarding the amount of funds being dispensed?

P(2500 < X < 6000)

P(2500 < X < 6000)

P(-2.36 < z < 0) + P(0 < z < 2.5)

= 0.4909 + 0.4938

= 0.9847

Cardiac Science is a California-based company that makes defibrillators,heart monitors,and other medical equipment.It is preparing to market its products in Greece.The company's marketing manager is responsible for the promotional campaign in Greece,and she wants to avoid any problems that might arise because her field of experience does not coincide with that of her Greek target audience.Which of the following is the best example of a communications problem that might arise because her field of experience is different from that of her audience?
A) The name of the product,when translated into Greek,has an unintentional meaning.
B) Her target audience is strongly ethnocentric.
C) The trade journals in which the company wants to run its ads do not accept ads from foreign companies.
D) A Greek bureaucrat who is responsible for determining that the Cardiac Science products meet national standards has taken a personal dislike to her.
E) The ads are in trade journals that Greek hospital administrators don't read.

Answers

The correct answer is A)  The name of the product, when translated into Greek, has an unintentional meaning.

Explanation:

In business, communication problems can emerge due to a difference in language that prevents the business from communicating appropriately its purpose, name, slogan, and from advertising its products. This mainly occurs if the translation does not reflect the original meaning or there are cultural features that create a barrier.

This situation occurs in "The name of the product when translated into Greek, has an unintentional meaning" because due to the lack of experience of the manager in Greece and the differences in language, she does not know how to communicate in Greek the name of the company, which creates a communicative barrier as Greek customers will not understanding the real meaning of the company.

According to the video which abilities and skills do human resources managers need to have

Answers

Answer:

in depth knowledge of the companys product,

Explanation:

everything else isn't needed

The answers are C,D,E

Sensitivity to other people's needs

Speaking Skills

Writing Skills

__________ is associated with a person who is crafty or understands right/wrong behavior but uses tricks to obtain an unfair advantage.

Answers

Answer:

Guile

Explanation:

Guile is associated with a person who is crafty or understands right/wrong behavior but uses tricks to obtain an unfair advantage.

For instance, you have an urgent appointment such as a meeting with a business partner but you chose to deceitfully distract him from the fact that you are already lagging behind schedule (time) by telling a joke or mind blowing story. This is typically an example of Guile.

Timothy, a laboratory manager at a multinational photography company, manages a team of seven designers. All of them report to him, and he has the power to command them and assign duties to them. In this scenario, Timothy most likely has_____.

Answers

Answer:

line authority

Explanation:

Line authority is when someone that has a supervisor position has the power to give orders to his/her subordinates in order to accomplish the company's goals. According to this, the answer is that in this scenario, Timothy most likely has line authority because he has a team that he supervises and he has the authority to assign duties to them.

A more professional focus of running events started to take place during the late 1800s. The catalyst for such a professional focus emphasis occurred due to A. the number of career opportunities. B. the multitude of events that were occurring. C. television's impact on events. D. a desire to increase profits.

Answers

Answer: D. a desire to increase profits

Explanation:

During the late 1800s, a more professional focus of running events began to take place. The main reason for such a professional focus emphasis occurred due to a desire to increase profits.

It was realized that having a more professional focus on running events could bring about more funds and also bring about more intersted spectators.

Which of the following statements is true of organizational behavior knowledge? 1 point A. It is relevant to everyone who works in organizations. B. It should never be used to influence the behavior of other people. C. It should be used by managers and senior executives alone. D. It should not be used by subordinates to influence the behavior of their managers. E. It is less significant when the level of interpersonal interaction is high

Answers

Answer:

A. It is relevant to everyone who works in organizations

Explanation:

The organization behaviour is the study of human behaviour that takes place in an organised environment. The organisation behaviour is categorized into three levels as macro, micro and meso level. It has influences n a multiple of disciplines as sociology, psychology and economics. The best-known authors are those of the henry fayol, Chester Barnes and others.

Organizational behavior expertise is relevant to everybody who works in companies.

So, option A. (It is relevant to everyone who works in organizations.) is correct.

What Is Organizational Behavior?

The systematic study and use of knowledge about just how individuals and groups conduct inside the organizations where they work is known as organizational behavior (OB).

Organizational knowledge allows for a greater understanding of knowledge requirements. It maintains a steady stream of high-quality results and encourages long-term growth.

Organizational behavior expertise is relevant to everybody who works in companies.

So, option A. (It is relevant to everyone who works in organizations.) is correct.

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Tech giant, TimeHop was concerned about creating a workspace that was inviting and encouraged collaboration. Knowing that most of its employees would work odd hours, there was care taken to lighting choices and types of furniture. TimeHop was concerned with

Answers

Answer:

physical design

Explanation:

TimeHop was concerned about creating a workspace that was inviting and encouraged collaboration and here TimeHop was concerned with physical design because the reason for this is the the firm tailored their work space to the needs of employees thus being concerned with physical designso answer is physical design

Which organization does not work for consumers
Federal trade comission
Food and drug administration
Federal treasury
Better business bureau

Answers

Answer:

Which organization does not work for consumers

Federal treasury

Explanation:

The other three are consumer-focused.  But the Federal Treasury is a US government agency that advises government on fiscal matters.  It performs some law enforcement activities to help government enforce laws on fiscal policies.  It is also responsible for manufacturing the currency and postage stamps.  Finally, it has responsibility for the supervision of national banks in the United States.

Answer:

It might b

Explanation:

A real estate office handles a 80-unit apartment complex. When the rent is $550 per month, all units are occupied. For each $25 increase in rent, however, an average of one unit becomes vacant. Each occupied unit requires an average of $50 per month for service and repairs. What rent should be charged to obtain a maximum profit

Answers

Answer:

The real estate should charge $1,300 to obtain maximum profit.

Explanation:

We can make K to represent the number of unit apartment occupied.

This means that the total rent the real estate office is getting can be denoted by;

{(550 + 25(80 - K)} K - 50K

Maximizing the above equation, we have;

y = 550K + 2,000K - 25K^2 - 50K

Collect like terms

= 2,500K - 25K^2

y' = (2,500K - 25K^2)' = 2,500 - 50K

y = 0

2,500 - 50K = 0

2,500 = 50K

K= 50

Rent is therefore;

Rent = 550 + (80 - K)25, where K is 50

= 550 + (80 - 50)25

= 550 + (30)25

= 550 + 750

= $1,300

Some of the most common applications of real options are with property and insurance. A real estate option grants the holder the right to buy or sell a piece of property at an established price sometime in the future. If the price of the property goes _____, the owner of the option is likely to buy it. If the market value of the property ______ the strike price, the option holder is unlikely to execute the purchase.

Answers

Answer: up; drops below

Explanation: An option holder may be reffered to an individual who owns an option. Owning an option means that the option holder has the right to buy or sell an asset at a given price sometimes later. Therefore, as an option holder who possess the right to buy or sell, if the established price of the property or asset goes up or increases, the option holder will likely make a purchase or not if the Fair value of the property falls below the price at which the option can be exercised.

Fifty years ago, a high school diploma was the minimum requirement for entry to the paid labor force in the US. Today a college degree is virtually the bare minimum. This change reflects the process of

Answers

Answer: Credentialism

Explanation:

Credentialism is when credentials that are given by professional bodies, educational institutions etc are being relied upon and used as qualifications to know if someone can do a particular job or not.

Fifty years ago, a high school diploma was the minimum requirement for entry to the paid labor force in the US. Today a college degree is virtually the bare minimum. This change reflects the process of credentialism.

Tapestry Corporation will spend $1 million for special production equipment. Shipping and installation charges will amount to $175,000 and an initial increase in net working capital of $50,000 will be required. The equipment will replace an existing machine that has a salvage value of $85,000 and a book value of $100,000. Executives expect revenue to increase by $200,000 per year with no increase in operating expenses. If Tapestry has a corporate tax rate of 21%, what is the amount of the initial outlay for this project?

Answers

Answer:

($1,136,850)

Explanation:

The computation of the initial outlay is shown below:

Purchase price (-1,000,000 - $175,000)    (1,175,000) (A)

machine proceeds

{$85,000 + ($100,000 - $85,000) × 0.21}   $88,150 (B)

Net working capital ($50,000) (C)

Initial outlay ($1,136,850)     (A - B + C)

Hence, the initial outlay is ($1,136,850)

We basically applied the above calculation to arrive at the answer

An asphalt company has a manufacturing plant located in an area that has just been rezoned for residential use. The company is allowed to continue operating the plant under the new zoning classification as a nonconforming use. However, if the plant is destroyed or torn down, the asphalt company MOST likely

Answers

Answer:

forbidden to rebuild the plant in that neighborhood under any circumstances

Explanation:

A nonconforming use allows for the use of a property that was allowed under the zoning regulations at the time that it was built, even though it is no longer permitted due to new regulations. In such a case like this one, if the plant is destroyed or torn down, the asphalt company most likely would be forbidden to rebuild the plant in that neighborhood under any circumstances because they would not be able to meet the new zoning requirements.

which of these will a filing clerk find most useful in carrying out his Duty​

a. computer
b. perforator

Answers

Answer:

computer

Explanation:

I Think This will help you

If you perceive that the costs and rewards are balanced between you and your partner, you are more likely to be satisfied with your relationship.

a. True
b. False

Answers

The question is
True

A system of accounts that measures the transactions of goods, services, income, and financial assets between domestic households, businesses, and governments and residents of the rest of the world during a specific time period is the

Answers

Answer:

Balance of Payments

Explanation:

The balance of payment refers to the statement in which all the transactions i.e lies between the entities for one country and the remaining word for a given period of time like quarterly yearly, monthly, annually, etc

Here in the given situation, the system of accounts that determine the transactions related to the goods, services, etc for a specific period of time is known as the balance of payments and the same is to be considered

When Louis Martin was born, her father deposited $2000 in a savings account in her name at a savings and loan association (S&L). At the time, the S&L paid 6% interest compounded semi annually. After 10 years, the S&L changed to a rate of 6% compounded quarterly. What was the value of the account after 18 years when the money was withdrawn to help pay for her college expenses

Answers

Answer:

FV= $5,812.85

Explanation:

To calculate the future value, we need to use the following formula:

FV= PV*(1+i)^n

First investment:

PV= 2,000

i= 0.06/2= 0.03

n= 10*2= 20

FV= 2,000*(1.03^20)

FV= $3,612.22

Second investment:

PV= 3,612.22

i= 0.06/4= 0.015

n= 8*4= 32

FV= 3,612.22*(1.015^32)

FV= $5,812.85

_______________________ is a desirable property of transactions that ensures that once a transaction is committed its results should persist, even if there is a subsequent system failure. Atomicity Concurrency Durability Serializability\

Answers

Answer:

Concurrency is a desirable property of transactions that ensures that once a transaction is committed its results should persist, even if there is a subsequent system failure.

Explanation:

What strategy benefits both companies and employees since it increases a company's ability to recruit and retain workers and allows employees to balance work and home life by allowing them to choose their starting and ending times, as long as they are there during a specified core period

Answers

Answer:

Dont know sorry

Tariffs Group of answer choices may be imposed either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs). are per-unit subsidies designed to promote exports. are excise taxes on goods exported abroad. are also called import quotas.

Answers

Answer:

imposed either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs).

Explanation:

A tariff is a compulsory sum levied on the importation of goods. the purpose of tariffs is either to raise revenue (revenue tariffs) or to shield domestic producers from foreign competition (protective tariffs). by imposing tariffs, imported goods become more expensive. this discourages importation and encourages individuals to patronise locally produced goods.

Muy Bueno Bakery Company sells three different products. Currently they are not able to meet all of their customers' demand. Using the following information, determine the most profitable product. Cake Pie Cookies Contribution margin $18 $11 $3 Production hours 3 1 .30 a.Cake b.Cookies c.Pie d.Cookies and Pie are the same

Answers

Answer:

c. Pie

Explanation:

In order to determine which product is the most profitable, we must calculate the contribution margin per hour:

                                              Cake               Pie                      Cookies

contribution margin               $18                 $11                          $3

production time                        3                    1                           .30

contribution margin p/hour    $6                 $11                         $10

Pie is the most profitable product, followed by cookies, and cakes are the less profitable products.

Two years ago, a customer purchased 1,000 shares of ABC stock at $45 per share. The stock has appreciated in value and is currently worth $60,000. The company announces that it is spinning off a subsidiary, DEF, to its shareholders. The value of the new company being spun off equals 5% of the old company. The customer will have:___________

Answers

Answer:

Explanation:

Spin off can be defined as the splitting of the shares of an existing company in order to form an independent new entities as part of larger business.

In calculating the spill off value of a business ,the aggregate cost of the business is used and not the aggregate cost.

Workings

Shares stock acquired = 1,000

initial share price = $45

Total share value = 45*1000=45,000

Percentage split off to DEF= 5%

Value split off = 5%*45,000 =2,250

Percentage retained in ABC = 95%*5,000

=42,750

Bonnie's Ice Cream is expecting its ice cream sales to decline due to the increased interest in healthy eating. Thus, the company has announced that it will be reducing its annual dividend by 2 percent a year for the next five years. After that, it will maintain a constant dividend of $2 a share. Last year, the company paid $2.35 per share. What is this stock worth to you if you require a 9.5 percent rate of return

Answers

Answer:

the stock worth is $21.90

Explanation:

Given that;

A company announced that it will be reducing its annual dividend by 2 percent a year for the next five years.

and after that it will maintain  a constant dividend of $2 a share.

Also last year, the company paid $2.35 per share.

The objective is to determine the stock worth if there is a requirement of 9.5 percent rate of return.

The price of the stock = $2/0.095

The price of the stock =21.0526

The stock worth is the present value of the price which can be expressed as:

[tex]P = (2.35 \times (1 - 0.02)) \begin {pmatrix} \dfrac{1 - (\dfrac{1 + (-0.02) }{1+0.095})^5 }{0.095-(-0.02)} \end {pmatrix}+ \dfrac{21.0526}{(1+0.095)^5}[/tex]

[tex]P = (2.35 \times (0.98)) \begin {pmatrix} \dfrac{1 - (\dfrac{0.98}{1.095})^5 }{0.115} \end {pmatrix}+ \dfrac{21.0526}{(1.095)^5}[/tex]

[tex]P = (2.303) \begin {pmatrix} \dfrac{1 - (0.894977)^5 }{0.115} \end {pmatrix}+ \dfrac{21.0526}{1.574}[/tex]

[tex]P = (2.303) \begin {pmatrix} \dfrac{1 -0.574195 }{0.115} \end {pmatrix}+ \dfrac{21.0526}{1.574}[/tex]

[tex]P = (2.303) \begin {pmatrix} \dfrac{0.425805 }{0.115} \end {pmatrix}+ \dfrac{21.0526}{1.574}[/tex]

[tex]P = (2.303) (3.702652174)+ \dfrac{21.0526}{1.574}[/tex]

[tex]P = 8.5272+ \dfrac{21.0526}{1.574}[/tex]

P = $21.90

Therefore , the stock worth is $21.90

what general political Trend coincided with the significant increase in private and corporate spending

Answers

What general political trend coincided with a significant increase in private and corporate spending in political campaigns at the turn of the 21st-century

Answer:

A withdrawal of people from the public sphere

Explanation:

At the beginning of 21-century or the new millennium, various research have shown that, coupled with the advent of the internet fair loss of interest in active politics by the general populace, a larger percentage of the general public has withdraw from the public space in terms of politics. This has led to substantial increase in private and corporate spending in political campaigns at the turn of the 21st-century.

Hence, the right answer is: A withdrawal of people from the public sphere

Other Questions
Answer for Brainiest, 25 points and 5 stars with thanks You are interested in buying a piece of land overlooking the sea. You find a place atop a 50m high sea cliff. The lot is only about 30m wide but is 200m long parallel to the coast, so you think you are getting a large expanse of the coastline. What would be the most important thing to look for in considering this purchase 2) Micah and Taylor investigate the effect of tap water and spring water on the growth of plants.They grew two plants of the same type and size in separate containers. Every three days, theyadded the same amount of tap water to one plant and the same amount of spring water to theother. Describe an action that would best improve the reliability of their results? On November 29, 1937, several individuals gathered at the headquarters of the Committee for Industrial Organization (CIO) in Jersey City, New Jersey to initiate a recruitment drive and discuss the National Labor Relations Act. Acting on the orders of Mayor Frank Hague, police seized the group's recruitment materials and refused to allow the meeting to take place. Hague argued that he was enforcing a 1930 city ordinance that forbade gatherings of groups that advocated obstruction of the government by unlawful means. Hague referred to CIO members as "communists." Arguing that the ordinance violated the First Amendment protection of freedom of assembly, the group filed suit against several city officials, including Hague. A district court and the United States Court of Appeals for the Third Circuit agreed and invalidated the ordinance. In Hague v. Committee for Industrial Organization (1939), the Supreme Court concluded that the actions taken by police clearly violated the First Amendment as it applied to the states. "Citizenship of the United States would be little better than a name if it did not carry with it the right to discuss national legislation and the benefits, advantages, and opportunities to accrue to citizens therefrom." Relying on the Court's previous ruling in the Slaughter House Cases, Justice Roberts wrote that freedom of assembly is "a privilege inherent in citizenship of the United States" and that no "contrary view has ever been voiced" by the Court. Source: Oyez, Hague v. Committee for Industrial Organization (1939) Identify a constitutional provision that is common to both Hague v. Committee for Industrial Organization (1939) and Schenck v. United States (1919). Based on the constitutional clause identified in part A, explain why the facts of Hague v. Committee for Industrial Organization led to a different holding than the holding in Schenck v. United States. Explain how an interest group could use the holding in Hague v. 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