What can you tell about google's Promotional Mix and Promotional strategies ?(10 Marks)

Answers

Answer 1

Answer:

The answer is below

Explanation:

Google is known to utilize Promotional Mix and Promotional Strategy that depends largely on viral, or referral, and marketing techniques.

Hence, Google's Promotional Mix and Promotional strategies can be summarized in the following key points:

1. AdWords internet ads: for example, there is a call to action links such as "Download Google Chrome Today" with phrases like "lightning-fast, clean and simple" on the Internet and their other data-enabled apps.

2. Google's YoúTube Channel: this is where they advertise their products through visuals, and the targeted audience gets to view them.

3. Minimalist internet advertising technique: For example, placement of Google link on the homepage of Google Chrome.

4. Offline Billboards: for example "Going Google" and "Google Adopts New..." Billboards

5. Referral: This is done through users, where individuals encourage their friends to use Google products.


Related Questions

To stay in "fashion" many people buy a new car even though their old car is still in excellent-to-good condition. Similarly, people tend to buy new clothes before they wear out the clothes they already have. Such actions speak to

Answers

Answer:

NO

Explanation:

John has a rental application for a unit in his four-plex from a man in a wheel chair. The man wants to install a ramp by the back door and change a cabinet in the bathroom to allow the wheel chair to slide under. What are John’s choices as the unit owner?

Answers

Answer:

The modifications cannot be refused; the tenant can pay and should restore to original condition upon move out.

Explanation:

As it is mentioned that John has a rental application for a unit that means he is paying rent for that unit also he is unable to refuse it also if the renovation is done by the owner so the charges should be paid by tenant. For any modification, the tenant permission is important but the cost that are incurred is to be born by the tenant

Crystal Ship Knitwear, Inc., is expanding its offerings from handmade winter hats, scarves, and gloves to include clothing such as sweaters and knit outerwear. At the same time, it wants to open two retail stores and not rely entirely on online sales. To staff the new manufacturing facilities and brick-and-mortar stores properly, the company should conduct a(n) Group of answer choices

Answers

Answer: demand forecast

Explanation:

Demand forecast simply means predicting the demand for a particular good or service in order to determine supply and also make other necessary management decisions.

Based on the information that were provided in the question, to staff the new manufacturing facilities and brick-and-mortar stores properly, the company should conduct a demand forecast.

Sectoral shifts, frictional unemployment, and job searches Suppose the world price of steel falls substantially. The demand for labor among steel-producing firms in Pennsylvania will _____. The demand for labor among automobile-producing firms in Michigan, for which steel is an input, will _____. The temporary unemployment resulting from such sectoral shifts in the economy is best described as _____ unemployment.
Suppose the government wants to reduce this type of unemployment. Which of the following policies would help achieve this goal? Check all that apply.
a. Taxing the price of placing a resume or posting a job opening on a job-search website
b. Improving a widely used job-search website so that it matches workers to job vacancies more effectively
c. Increasing the benefits offered to unemployed workers through the government's unemployment insurance program

Answers

Answer:

fall

rise

frictional

b. Improving a widely used job-search website so that it matches workers to job vacancies more effectively

Explanation:

A fall in the price of steel would reduce the profitability of producing steel for steel producing companies. Hence, the supply of steel would fall. as a result, less labour would be needed, so the demand for labour would fall.

A fall in the price of steel would reduce the cost of producing cars and thus increase the production of cars. as a result, more labour would be employed to make cars.

Frictional unemployment is when labour is unemployed between the time he leaves his current employment and time he finds another. by improving on the job search website, workers would be matched faster with available jobs, this frictional unemployment would decrease.

Organic​ Produce, Inc. has shares of common stock outstanding and shares of preferred stock outstanding. The common stock is par​ value; the preferred stock is ​% noncumulative with a par value. On October​ 15, 2019, the company declares a total dividend payment of . How much dividend will be paid to the preferred​ stockholders?

Answers

Answer:

Some information is missing, so I looked it up.

total common stocks outstanding = 49,000par value = $0.08 per stocktotal preferred stock = 4,000preferred stock par value = $100preferred dividends = 9%total dividends = $45,000

preferred stockholders will receive 4,000 x $100 x 9% = $36,000 in dividends, which means that they will receive $9 per preferred stock

common stockholders will receive $9,000 / 49,000 = $0.1837 per common stock

What is the value of a company's current assets if the company has \$5500$5500dollar sign, 5500 in inventory, \$1500$1500dollar sign, 1500 in prepaid expenses, \$8000$8000dollar sign, 8000 in current liabilities and a quick ratio of 0.70.70, point, 7

Answers

Answer:

The company's current assets value is $12,600

Explanation:

Quick Assets ratio = (Current Assets – Inventories – Prepaid Expenses) / Current Liabilities

=> Current Assets = Quick Assets ratio x Current Liabilities + Inventories + Prepaid Expenses = 0.7 x $8,000 + $5,500 + $1,500 = $12,600

To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example

Answers

Answer: Geodemography

Explanation:

Geodemography is used in market and it occurs when the marketplace of the consumers are divided into segments

thar will be reachable and locatable to the consumers who live around that particular neighborhood.

Based on the analysis explained in the question above, this is the segmentation tool that was utilized by Unilever.

A judge requires Harry to make a payment to Sally. The judge says that Harry can pay her either $10,000 today or $12,000 two years from today. Of the following interest rates, which is the highest one at which Harry would be better off paying the money today?
a. 11 percent
b. 6 percent
c. 4 percent
d. 9 percent

Answers

Answer:

d. 9 percent

Explanation:

After 2 years the value of $10,000 at present time =

$10,000 * (1 + x / 100)^2 = $12,000

(1 + x / 100)^2 = 12,00 / 10,000

(1 + x / 100)^2 = 1.2

The square root of 1.2 is 1.0954

(1 + x / 100) = 1.0954

x = 9.54

9%( Approximately.)

A(n) ________ indicates the decision variables set by the buyer, such as product availability, the backup stock needed to provide the product availability, and the order points and quantities.

Answers

Answer:

Inventory Management Report

Explanation:

Inventory management is the most essential part of every organization where an organization manages its raw material, check their availability of a product, back storage so that company doesn't get a shortage of its product and the quantities. On the other hand inventory management report indicates the strong decision variables are set by the buyers.

Therefore from the above explanation, the correct answer is an inventory management report.

Northern Company has bonds with an amortized cost of $600,000. At the end of the first reporting period, the bonds had a fair value of $675,000. 2 days after the end of the first reporting period, the bonds have a fair value of $680,000 and Northern decides to sell the bonds. The initial investment in the bonds was $700,000 and the discount on bond account has a $100,000 balance. Northern properly classifies these bonds as trading securities. The journal entry to record the sale of the bonds includes:______.

Answers

Answer and Explanation:

The journal entry for the sale of the bond is shown below:

Cash Dr $680,000

Discount on bond investment $100,000

     To Investment in bonds $700,000

    To Fair value adjustment $80,000

(Being the sale of the bond is recorded)

For recording we debited the cash and discount as it increased the assets and credited the bond investment and fair value adjustment so that proper posting could be done

On June 2, Year 1, Tory, Inc. issued $500,000 of 10%, 15-year bonds at 98.8. Interest is payable semiannually on June 1 and December 1. Discount at issuance was $6,000. Tory uses the straight-line method to amortize the discount, which does not differ materially from GAAP in this instance. On June 2, Year 5, Tory retired half of the bonds at 98. What is the net amount that Tory should use in calculating the gain or loss on retirement of debt

Answers

Answer:

$247,800

Explanation:

Discount on bonds payable = $6,000

The discount on bonds payable should be amortized during the 30 coupon payments = $6,000 / 30 = $200

Only 4 years have passed until the partial redemption of the bonds, $200 x 8 = $1,600 of the discount on bonds payable had been amortized. The carrying value of the bonds = $500,000 - ($6,000 - $1,600) = $495,600

Since 50% of the bonds are being retired, the net amount used to calculate the retirement = $495,600 / 2 = $247,800

Given that total spending for a certain household will always include a base amount of $1000/month, and that additional spending is equal to half of any income earned, we can predict total household spending with a model y=b+mx, where::_______

a. x represents income earned.
b. y represents income earned.
c. b = 1/2.

Answers

Answer:

a. x represents income earned

Explanation:

Using the model, which is the equation of a line or regression model.

y = mx + c

The base amount of $1000 which is always included is constant, this represents c, the intercept.

x in the equation is the independent variable, which is the income earned, and dictates the change in the amount spent y

m = 1/2 which dictates the proportion of the income earned that is spent.

y = the amount which is spend

Thomas had conducted a thorough pretest before the new ad campaign,so he was fairly sure the elements would work together.A lot was riding on the success of the ad campaign,so he couldn't wait until the campaign was over to see how well it did.During the campaign,he will be monitoring the sales volumes on a daily basis as part of his:_________.
A) cause-related marketing.
B) pulsing.
C) tracking.
D) flighting.
E) lifting.

Answers

Answer:

C) tracking.

Explanation:

Since in the question, it is mentioned that Thomas has conducted a thorough pretest i.e prior to new ad campaign in order to work the elements together

Also he is monitoring the sales volume on a daily basis as it is part of his tracking which tracks the performance of the work so that he get to know how much work is completed and how much work is pending.

Burton Pharmaceuticals is a fast-growing drug company based in Dallas. Top executives at Burton realize that human capital plays an essential role in the continued success of the firm, and they want HR to participate in strategic planning. Which of the following, if true, best supports the argument that HR should be more involved in strategic planning at Burton?A) Burton plans to acquire another drug company within the next six months.
B) Burton recently settled a lawsuit related to charges of unfair hiring practices.
C) Burton primarily hires sales representatives who have medical backgrounds.
D) Burton experienced a small profit loss last quarter due to increased competition.

Answers

Answer:

Option B

Explanation:

In simple words, Human resources refers to the  set of individuals who make up the working population of an organisation, a business community, an industry or perhaps a financial system. Human resources, the knowledge that physical interaction, is a smaller concept.

Thus if there has been a lawsuit regarding a hiring process then it is optimal to include HR division of the enterprise into the mainstream operations of the company.

The Food and Drug Administration (FDA) announced yesterday that they would approve a new cancer-fighting drug from Pharma Company. You observe that the shares of Pharma Company had an abnormal return of 0% yesterday. This suggests that

Answers

Answer:

the approval was already anticipated by the market

Explanation:

This abnormal return of 0% suggests that the approval was already anticipated by the market. Meaning that the price of the Pharma company's stock had already been affected by the speculation previously and when the FDA made the announcement investors had already made their move in the market with regards to Pharma's stock. Thus causing no further move and a return of 0% to occur.

InSeason Inc. started a chain of organic supermarkets that had initial success. The managers achieved a mastery of the firm's current environment, thereby filling a need in the market. However, InSeason defined and measured it success by financial metrics, with a focus on short-term performance. As a result, the firm put in place metrics and systems to accommodate and manage increasing firm size due to continued success. As a result of this tightly coupled system, InSeason developed a

Answers

Answer: resistance to change

Explanation:

From the question, we are informed that InSeason Inc. started a chain of organic supermarkets that had initial success and that the managers achieved a mastery of the firm's current environment, thereby filling a need in the market.

We are further told that InSeason defined and measured it success by financial metrics, with a focus on short-term performance and that as a result, the firm put in place metrics and systems to accommodate and manage increasing firm size due to continued success.

As a result of this tightly coupled system, InSeason developed a resistance to change. Resistance to change could be as a result of fear of failure by the company.

Causal research describes the marketing phenomena under study. B. Causal research is informal and unstructured. C. Causal research isolates the relationship between an independent variable and a dependent variable. D. Causal research answers the questions of who, what, when, where and how. E. Causal research is the seventh step in the marketing research process.

Answers

Answer:

Option B (Causal research is informal and unstructured) is the correct choice.

Explanation:

As when the process has gained, causal research has been undertaken to diagnose the source surrounding a person's action. It wants to find this same relationship among variables as to conjecture. It attempts to evaluate whether the explanatory variables shift throughout the exponential function, with variants.It could also be used in such a corporate setting to measure the impact that a transition to some of its present activities would have to aid in the corporate planning phase for its potential production rates.

Some other three choices have no relation to the given incident. Such that the stated option is B.

Thomas Company has a sales budget for next month of $1,000,000. Cost of goods sold is expected to be 25 percent of sales. All goods are paid for in the month following purchase. The beginning inventory of merchandise is $50,000, and an ending inventory of $64,000 is desired. Beginning accounts payable is $160,000.
For Thomas Company, the ending accounts payable should be:
A. $341,000
B. $356,000
C. $314,000
D. $414,000

Answers

Answer:

$264,000

Explanation:

Calculation for the ending accounts payable

First step is to find the cost of goods sold

Using this formula

Cost of goods sold=Sales budget * Sales percentage

Let plug in the formula

Cost of goods sold=$1,000,000*25%

Cost of goods sold=250,000

Second step is to calculate for the ending accounts payable

Using this formula

Ending accounts payable=Ending inventory + Cost of goods sold - Beginning inventory

Let plug in the formula

Ending accounts payable= $64,000 + $250,000 - $50,000

Ending accounts payable= $264,000

Therefore the Ending accounts payable will be $264,000

Little Tots Gym has a required rate of return of 13%. The gym is considering the purchase of $12,500 of new equipment. The internal rate of return on the project has been calculated to be 11%. This project:________

Answers

Answer:

This project is good and be should be accepted for implementation.

Explanation:

The IRR is the discount rate that equates the present value of cash inflows to that of cash outflows. At the IRR, the Net Present Value (NPV) of a project is equal to zero  

If the IRR greater than the required rate of return , we accept the project for implementation  

If the IRR is less than that the required rate , we reject the project for implementation  

For  Little Tots Gym, the IRR of the project (13%) is higher than the required rate of return of 11%, hence the project is good and be should be accepted for implementation

Trainees in the photography department of Atafiger, a daily newspaper, who receive above average performance ratings are eligible to apply for the position of corporate photographer in the company. In the context of human resource (HR) planning, this scenario best illustrates _____.

Answers

Answer:

Internal recruitment.

Explanation:

In this scenario, trainees in the photography department of Atafiger, a daily newspaper, who receive above average performance ratings are eligible to apply for the position of corporate photographer in the company. In the context of human resource (HR) planning, this scenario best illustrates internal recruitment.

A property owner acquired a property by means of a deed that included a deed restriction against building any kind of unattached structures on the property. The owner now wants to build a small office in a separate structure. What can the owner do to overcome the restriction?

Answers

Answer:

The owner must obtain a quitclaim deed from the parties involved in the deed that prohibits building attachments to the house.

Explanation:

The deed might have been imposed by a homeowner's association, or the local government, or even the previous owner. So the current owner must obtain a quitclaim deed (where they terminate any right or deed over the property) in order to be able to build the office.

"An investor has a portfolio of diversified blue chip stocks with a current market value of $350,000. The portfolio has a computed beta factor of 1.8. The customer wants to protect the portfolio from a declining market with the use of OEX contracts. The OEX closed this day at 350. To hedge with "at the money" contracts, the customer should:"

Answers

Answer: Buy 18 contracts

Explanation:

Hedging against the risk involved in an investment means the use of market strategies or financial instruments to offset risk.

When there is a drop in the market value, any loss that is incurred on the portfolio will have to be offset by the long puts gain. This implies that 10 put contracts will have to be required for hedging. This is calculated as:

= $350,000/(350 × 100)

= $350,000/35,000

= 10 contracts

Since the portfolio has a computed beta factor of 1.8, we then multiply 10 by 1.8. This will be:

= 10 × 1.8

= 18 contracts.

As defined in the Uniform Securities Act, an investment adviser is all of the following except:_______. 1. a broker-dealer who charges for investment advice 2. a publisher of a financial newspaper 3. a person who sells security analysis 4. a CPA who, as an incidental part of his practice, suggests certain tax-sheltered investments to his affluent clients

Answers

Answer:

A publisher of financial newspaper

A CPA who as an incidental part of his practice , suggests certain tax sheltered investment to his affluent client

Explanation:

An investment adviser is a firm that is registered for the business of making investment recommendations or conduct securities analysis by managing clients assets and advising on potential investment in securities.

A publisher of financial newspaper and a CPA who as an incidental part of his practice , suggests certain tax sheltered investment to clients are not qualified as investment advisers under the uniform securities act.

The Uniform Securities Act is designed to protect the general public and not restrict investment activities of institutional or professional investors. Any offer or sale to any of the following would be considered exempt from the registration and advertising filing requirements of the USA EXCEPT:__________- A) savings institutions B) broker-dealers C) chief executive officers of companies listed on the NYSE D) banks

Answers

Answer: C. chief executive officers of companies listed on the NYSE.

Explanation:

The Uniform Securities Act was put in place in order to curtail securities fraud. It was designed in order to protect the public.

It should be noted that Any offer or sale to any of the following would be considered exempt from the registration and advertising filing requirements of the USA except the chief executive officers of companies listed on the NYSE.

A BD application is received by the State Administrator for a new broker-dealer subsidiary of a British securities firm. The application includes the disclosure that the parent firm was suspended from membership on the London Stock Exchange 4 years ago because of unauthorized trading by its Singapore branch. The State Administrator:_______.

Answers

Answer:

B. Can deny registration based on the suspension by the foreign regulator.

Explanation:

Section 204 of the  Uniform Securities Act part H1 states that if an applicant has been convicted of the violation of the laws of a foreign jurisdiction governing or regulating any aspect of the securities and banking business within the past five years or has been the subject of an action meted by any of these bodies such as being denied, suspended, or revoked the right to do business as a broker-dealer, agent or investment banker by a self-regulatory organization or any organization acting under the securities act, the State Administrator reserves the right to by order, deny, suspend or revoke his application.

The Uniform Securities Act was formed to regulate and receive applications from interested applicants on securities on the state level. In the question above, since the applicant was suspended from membership on the London Stock Exchange 4 years ago because of unauthorized trading by its Singapore branch, the Administrator would be acting within his rights if he denied the registration.    

The value obtained when a buyer pays cash or its equivalent, the buyer and seller are unrelated, the buyer and seller are informed consumers, and the property has been on the market for a reasonable amount of time is called:

Answers

Answer:

Appraisal

Explanation:

Appraisal in real estate is the sales value of an asset derived towards potential sales in an arm length transaction. This involves a unique appraising process pertaining to the affected property considering the fact that different homes are not of the same features and properties , and moreover , sales of home does not occur regularly as in the common market.

The appraising process involved in forming an appraisal value are

Buyer pays cash or its equivalentBuyer and seller are not relatedBuyer and seller are informed consumerProperty has been on the market for a reasonable time

Answer:

Market value

Explanation:

Pat promises to install granite countertops in the home at 123 Main Street that Bruce is purchasing "provided that the escrow on the sale of 123 Main Street closes." The close of escrow on the sale of 123 Main Street is a condition precedent to Pat's promise.a) trueb) false

Answers

Answer: True

Explanation:

From the question, we are informed that Pat promises to install granite countertops in the home at 123 Main Street that Bruce is buying provided that the escrow on the sale of 123 Main Street closes.

The close of escrow on the sale of 123 Main Street is a condition precedent to Pat's promise is true. This is because Pat will only fulfil her promise given that there is a close of escrow on the sale of 123 Main Street.

The wage rate for widget makers is currently $25 per hour and Ajax hires 20 widget makers. If the wage rate were decreased to $20, what would happen to the marginal revenue product for labor at Ajax?

Answers

Answer:

The question is not complete, below is the completed question:

The wage rate for widget makers is currently $25 per hour and Ajax hires 20 widget makers. If the wage rate were decreased to $20, what would happen to the marginal revenue product for labor at Ajax?

A) It would remain the same.

B) It would increase since Ajax's demand for labor curve will shift.

C) It would increase since the price of widgets would decrease.

D) It would decrease since Ajax will hire more workers.

Answer:

The correct answer is:

It would decrease since Ajax will hire more workers. (D)

Explanation:

Marginal Revenue Product for Labour (MRPL) is the extra labour generated when an extra worker is employed. In this case, since the wages decreased from $25 to $20, Ajax will hire more workers, because it can afford to pay more workers, meanwhile, the extra labour generated on the employment of an extra worker will decrease. The MRPL is used by firms to determine the number of labour to employ since they have to employ the right amount of labour to maintain profit and prevent diminishing returns associated with excess labour employment.

Kim is the sales representative for a major textbook publisher. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. From Frank, Kim learns which professors have left the university or are newly arrived. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Frank acts as the __________ in the business department buying center.

Answers

Answer:

Frank acts as the "gatekeeper".

Explanation:

A business secretary seems to be in charge of secretarial or admin duties and rebounds with both regularly and lengthy-term tasks. Individuals forecasts appointments keep documents as well as review files.This is commonly the one who publishes and allocates the minutes throughout consultations and is almost always the channel within which customers and work colleagues have to connect with either the higher-ups.

So that the above is the correct choice.

A greenfield venture in a foreign market is A. one where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground up. B. one where foreign facilities and marketing strategies are shared withlocal businesses. C. one where the company learns through training by the foreign entity on how to compete. D. one that supports exports into a foreign market by marketing indirectly thru local rivals. E. one that offers lower risk and a faster path to returns by building in rural areas.

Answers

Answer:

A. one where the company creates a subsidiary business by setting up all aspects of the operation upon entering the market from the ground up.

Explanation:

Greenfield Investment is one of the types of foreign direct investment. In this type of investment, new branches of a company are created in different countries. The operational team functions from the parent company. The parent companies have full control over the functioning, control, and quality of the subsidiary companies. The employees are provided with the training of the standard level as proposed by the parent company.

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