Business High School

Describe how has Manchester United implemented each element of the marketing mix?
Do you think Manchester United has been successful in integrating those components? Why or why not?
How has the marketing mix helped Manchester United in branding their franchise?

Answers

Answer 1

The marketing mix at Manchester United was positive and further helped the team create value for consumers and increase their positioning and profitability.

Pricing in Manchester United's marketing mix is ​​premium, which has contributed to the team's image of being one of the most valued today, with loyal fans willing to pay a higher amount to purchase the team's products and services.

Manchester United's product is the team, which sells football shirts all over the world, in addition to having its own television channel where it sells its broadcast to other channels and a product marketing website. There are also ticket sales, partnerships with large companies, etc.

The promotion is carried out through the recognition of Manchester United around the world as one of the most appreciated teams today, with commercial strategies focused on building value through players, who are considered idols, such as Cristiano Ronaldo and Cavani.

Therefore, Manchester United implemented the elements of the marketing mix through a strategy focused on the core product, which is the team, through advertising carried out by the players themselves to sell products associated with the team.

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