List the steps of the segmenting and targeting process (put the first step on top). Instructions Choice 1 of 5. Select target markets toggle button Select target markets Choice 2 of 5. Group potential buyers into segments toggle button Group potential buyers into segments Choice 3 of 5. Develop a market-product grid and estimate the size of markets. toggle button Develop a market-product grid and estimate the size of markets. Choice 4 of 5. Group products to be sold into categories toggle button Group products to be sold into categories Choice 5 of 5. Take marketing actions to reach target markets toggle button Take marketing actions to reach target markets

Answers

Answer 1

Answer:

1. Group potential buyers into segments.  

2. Group products to be sold into categories.  

3. Develop a market-product grid and estimate the size of markets.  

4. Select target markets.  

5. Take marketing actions to reach target markets.


Related Questions

When Deer Valley Resort Co. (DVRC) was developing its ski resort in the Wasatch Mountains near Park City, Utah, it sold parcels of land in the resort village to third parties. Each sales contract reserved the right of approval over the conduct of certain businesses on the property, including ski rentals. For fifteen years, DVRC permitted Christy Sports, LLC, to rent skis in competition with DVRC’s ski rental outlet. When DVRC opened a new midmountain ski rental outlet, it revoked Christy’s permission to rent skis. This meant that most skiers who flew into Salt Lake City and shuttled to Deer Valley had few choices: they could carry their ski equipment with them on their flights, take a shuttle into Park City and look for cheaper ski rentals there, or rent from DVRC. Christy filed a suit in a federal district court against DVRC. Was DVRC’s action an attempt to monopolize in violation of Section 2 of the Sherman Act? Why or why not? [Christy Sports, LLC v. Deer Valley Resort Co., 555 F.3d 1188 (10th Cir. 2009)] (See Monopolization.)

Answers

Answer:

Yes, In this case DRVC acted alone so Sherman Act may apply.

Explanation:

Sherman acts states that every person who shall monopolize or attempts to monopolize or conspire with other person to monopolize any part of trade among the several states with foreign nations shall be deemed guilty of a felony. This act can be violated by one or more persons.

A bank is thinking about building a new branch. They think this new branch will generate 20 percent of the business of the bank after it is opened. The bank expects the return for this branch will be 15 percent with a standard deviation of 5 percent. Currently the bank has a 12 percent rate of return with a standard deviation of 4 percent. The correlation between the branch and the bank is expected to be .25. What is this bank's expected standard deviation after adding this branch

Answers

Answer: 12.6%

Explanation:

The bank's expected standard deviation after adding this branch will be calculated thus:

= (Total invested in new branch × Expected rate of return) + (1 - Investment in new branch) × Other assets

= (0.2 × 0.15) + (1 - 0.2) × 0.12

= 0.03 + 0.8 × 0.12

= 0.03 + 0.096

= 0.126

= 12.6%

Therefore, the bank's expected standard deviation after adding this branch is 12.6%.

Emily is deciding whether to buy the same designer jacket her friends have. The jacket is much more expensive than a similar one from a lesser-known brand.

Which questions should she consider before she buys the jacket? Check all that apply..

Answers

Emily should ask herself the following questions:
“If I buy the designer jacket, is it going to increase value in the future so I can sell it?”
“Can I afford the designer jacket?”
“Is the cheaper jacket good quality?”

The Texas Department of Education has offices throughout the state covering more than 268,000 square miles. State
documents are stored on a large server in a central location, so that employees can access the data they need
regardless of their physical location. The type of network used by the organization is most likely a
LAN
MAN
WAN

Answers

Answer:

Wide area network (WAN)

Explanation:

A local area network (LAN) refers to a group of personal computers (PCs) or terminals that are located within the same general area and connected by a common network cable (communication circuit), so that they can exchange information from one node of the network to another. A local area network (LAN) is typically used in small or limited areas such as a set of rooms, a single building, school, hospital, or a set of well-connected buildings. Some of the network devices or equipments used in a local area network (LAN) includes an access point, personal computers, a switch, a router, printer, etc.

On the other hand, a metropolitan area network (MAN) is formed by an aggregation of multiple local area network (LAN) that are interconnected using backbone provided by an internet service provider (ISP). A metropolitan area network (MAN) spans for about 5 kilometers to 50 kilometers in size.

Basically, a metropolitan area network (MAN) spans across a geographic area such as a city and it's larger than a local area network (LAN) but significantly smaller than a wide area network (WAN).

Wide area network (WAN) can be defined as a telecommunication network that covers a wide range of geographical locations such as countries or regions across the world for the purpose of communication and sharing information and data between different users.

Hence, a network that has locations in different countries is considered a wide area network (WAN).

Generally, wide area network (WAN) makes it possible for various organizations to interconnect with their branch offices, headquarters and other multiple locations across the globe. Wide area network (WAN) usually span over a distance of 50 kilometers.

Hence, the type of network used by the organization is most likely a Wide area network (WAN).

Ida moves to New York from Poland and wants to live in an apartment. However, she does not have sufficient money to buy one. Her colleague Henry said Ida can live in his old apartment for a year, if she pays him $25,000. This contract would be considered a(n) ________. Group of answer choices

Answers

Answer:

Lease

Explanation:

Lease is the contract in which one party should convey the property in terms of land, services to the other party for a particualr time and in return they would paid the periodic payment i.e. of month wise normally

so as per the given situation since she does not enough money so she pay $25,000 to him for a year that means it a lease contract between them

"The big white house on the hill clearly" was different from any of the other homes in the subdivision. It had more rooms, a double lot, and a large oversized garage and the house was bigger than the smaller homes on either side of it. The homeowner decided to sell the home and was very surprised when the appraiser did not give him the value that he had expected. In this case, the appraiser used the principle of:

Answers

Answer: Functional Obsolescence

Explanation:

Functional Obsolescence could be described as when a product is undervalued than what is expected due it's composed of outdated features.

Most very old homes are usually outdated. Innovation spring forth every day, especially in the area g homes, homes that are commercially rented are portable and have recent designs, but for homes that are not they may not be valued for what they should or what the seller expects. This is the scenario with homeowner.

Answer:

Conformity

Explanation:

a house that is built differently than the houses in the area actually may have a decrease in value.  

Your expenses that stay the same every month, like a car payment are called _______ expenses.
A. Tracked
B. Steady
C. Fixed
D. Variable

Answers

Answer:

C

Explanation:

like a car payment are called fixed expences

Question 1
Which of the following goods is both rival and excludable?
A city park
A ballpoint pen
A movie in an empty cinema
O A fish in the ocean
O All of these

Answers

A ballpoint pen or city park:)

The following goods are both rival and excludable.

A city parkA ballpoint pen

What is an example of a good that is both excludable and rival?

Whilst a great is each excludable and rival in consumption, it is referred to as a personal proper. Wheat is an example of a private precise. it's far excludable: the farmer can sell a bushel to 1 client without having to provide wheat to all and sundry in the county.

Is a good both non-rival and non-excludable?

The 2 foremost criteria that distinguish a public properly are that it needs to be non-rivalrous and non-excludable. The non-rivalrous way that the goods do now not dwindle in supply as greater human beings consume them; non-excludability approach that the best is available to all residents.

Learn more about goods here: https://brainly.com/question/27180167

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Sam and Alice are married and together they own a house that has a market value of $250,000. The loan balance on the house is $175,000. Sam also owns a care valued at $15,000 and has no debt on it. Alice owns a SUV valued at $20,000 and it has a loan balance of $12,000. Sam has a IRA retirement account for $2,000 and Alice has jewelry worth $5,000. Finally, they have a joint bank account with a balance of $7,500. What is the net worth of Sam and Alice

Answers

Answer:

The net worth of her is $486,500

Explanation:

I added all values listed.

Net worth of Sam and Alice 's net worth is $ 112,500.

What is net worth ?

Wealth is measured by net worth. A person's or a company's net worth is the total of all of their assets, less any liabilities or commitments. A person or institution's net worth is determined by deducting the value of all of its outstanding liabilities from the total value of all of its financial and non-financial assets.

Net worth can alternatively be succinctly represented as non-financial assets plus net financial assets because financial assets minus outstanding obligations equal net financial assets. It can be used by businesses, people, governments, entire nations, or even certain economic sectors like the financial industry.

Computation of Net worth

Assets and Liabilities of Sam and Alice are as listed below

Assets

House = $250,000

Sam's car = $15,000

Alice's SUV = $20,000

IRA retirement account = $2,000

Alice's Jewellery = $5,000

Joint Bank Account balance = $7,500

Total value of assets = $250,000 + $15,000 + $20,000 + $2,000 + $5,000 + $7,500 = $299,500

Liabilities

House Loan Balance = $175,000

Alice's SUV loan = $12,000

Total value of liabilities = $175,000 + $12,000 = $187,000

Net Worth = Assets - Liabilities = $299,500 - $187,000 = $112,500

Learn More about Net worth  here

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Francis worked for GM for 39.9 years, but died 1 month short of retirement. Since he did not retire, his family normally receives nothing from the retirement funds. His widow petitions Mark, his manager, to make an exception and allow the retirement benefits. Mark wants to say no because if this were a regular policy, it would hurt stockholders and draw down retirement funds for the true retirees. But he is sympathetic to the family. What principles is Mark struggling between

Answers

Answer:

Utilitarian principles.

Explanation:

Considering the case described in question where Mark wants to say no because if this were a regular policy, it would hurt stockholders and draw down retirement funds for the true retirees. But he is sympathetic to the family. Hence, Mark is struggling between UTILITARIAN PRINCIPLES which is specifically between "The greater good for all employees and the harm to this one family".

The Utilitarian principles are based on the tenets that considered action to be morally right if it causes satisfaction to people and opposes suffering to the people.

However, where the decision or action is between two groups, the utilitarian principle favors the activities that support the prosperity of a larger number of people in a society or a group. In this case the right answer is UTILITRIAN PRINCIPLES - The greater good for all employees and the harm to this one family.

charitable contributions of a firm being tied directly to the customer revenues produced through the promotion of one of its products. organizational efforts to improve the state of people, the planet, and profit simultaneously to achieve sustainable, long-term growth. marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause. marketing efforts to produce, promote, and reclaim environmentally sensitive products. marketing actions that actually caused more good than was anticipated

Answers

Answer:

Cause marketing

Explanation:

Greg Hall is a developer who secured a loan for 15 homes he is building. As each home is completed, Greg must be able to give clear title to each purchaser. To keep from having to pay off the whole mortgage before he can sell each parcel, which clause will he need to have in his mortgage document? Release clause Subordination clause Acceleration clause Prepayment Privilege

Answers

Answer:

Release clause

Explanation:

A release clause is a word used to describe a stipulation in a mortgage deal. After a proportionate amount of the mortgages has been repaid, the release clause provides for the release of some or all of portion of an estate from a purchaser's claim.

As of the end of its accounting period, December 31, Year 1, Great Plains Company has assets of $910,000 and liabilities of $300,000. During Year 2, stockholders invested an additional $60,000 and received $35,000 in dividends from the business. What is the amount of net income during Year 2, assuming that as of December 31, Year 2, assets were $995,000 and liabilities were $290,000

Answers

Answer:

$70,000

Explanation:

From the accounting equation, stockholders' equity is asset minus liabilities, as a result, we would determine stockholders' equity at the end of years 1 and 2 as shown thus:

Year 1 stokcholders' equity=$910,000-$300,000=$610,000

Year 2 stockholders' equity=$995,000-$290,000=$705,000

The closing stockholders' equity is the beginning stockholders' equity plus net income and additional invested capital minus dividends

$705,000=$610,000+net income+$60,000-$35,000

net income=$705,000-$610,000-$60,000+$35000

net income=$70,000

Assume that the custodian of a $450 petty cash fund has $62 in coins and currency plus $383 in receipts at the end of the month. The entry to replenish the petty cash fund will include: A. A debit to Cash for $378. B. A debit to Cash Over and Short for $5. C. A debit to Petty Cash for $383. D. A credit to Cash for $383. E. A credit to Cash Over and Short for $5.

Answers

Answer:

B. A debit to Cash Over and Short for $5.

Explanation:

Preparation to determine what The entry to replenish the petty cash fund will include:

Dr Expenses $383

Dr Cash Over and Short $5

[$450-($383+$62)]

Cr Cash $388

($383+$5)

(To replenish petty cash fund)

Cash shortage=$450 - $62 - $383

Cash shortage= $5.00

Reimbursement and credit to cash=$383+$5.00 Reimbursement and credit to cash= $388

Therefore The entry to replenish the petty cash fund will include: A debit to Cash Over and Short for $5

Second National Bank is considering adding 5 new ATM machines. Each machine costs $25,000 and installation costs are $15,000 per machine. Second National Bank expects the new machines to save $0.33 per transaction on 250,000 transactions per year on the new machines. It also expects the new machines to last for 15 years. If the bank needs to earn 14 percent return on this investment, what is the net present value of this investment?
a. $506,729
b. $306,729
c. $272,269
d. $381,729
e. $424,228

Can you provide a step-by-step process and the functions for a financial calculator

Answers

Answer:

The answer is "Option b".

Explanation:

When the typo-It should be the last for 15 years:

[tex]NPV=-5\times (25000+15000)+0.33\times \frac{250000}{14\%} \times (1-\frac{1}{1.14^{15}})[/tex]

After solving the equation we get

[tex]=306728.85878 \\\\=\$ 306729\\\\[/tex]

When it was the last 25 years

[tex]NPV=-5\times(25000+15000)+0.33\times \frac{250000}{14\%}\times(1-\frac{1}{1.14^{25}})=367016.51358[/tex]

If Wendy can produce more of all goods than Tommy in an hour, then * 1 point A. Wendy has an absolute advantage in all goods. B. Wendy does not need to trade with Tommy in order to achieve the gains from trade. C. Wendy has a comparative advantage in all goods. D. Tommy has an absolute advantage in all goods. E. Only Tommy but not Wendy can benefit from trade between the two of them.

Answers

Answer:

A

Explanation:

A company has absolute advantage in the production of a good or service if it produces more quantity of a good when compared to other countries

For example, in 1 hour, country A produces 10kg of beans and 5kg of rice and country B produces 5kg of beans and 10kg of rice.  

Country A has absolute advantage in the production of beans while country B has absolute advantage in the production of rice

A country has comparative advantage in production if it produces at a lower opportunity cost when compared to other countries.

a. Suppose there is a surge in consumer confidence that creates an increase in aggregate demand in the economy. The Federal Reserve estimates that a change in the money supply of $120 billion will adjust interest rates enough to offset the change in aggregate demand. If the reserve requirement is 25%, what action should the Fed take to reach the desired change in the money supply?

The Fed should conduct an (open market purchase / open market sale) of $______ billion.



b. Suppose there is a political crisis in Europe that causes a reduction in investment demand in the United States. To stimulate investment demand, the Federal Reserve decides the money supply needs to change by $150 billion. If the reserve requirement is 10%, what action should the Fed take to reach the desired change in the money supply?

The Fed should conduct an (open market purchase / open market sale) of $_____ billion.

Answers

Answer:

a. Open market sale of $30 billion

b. Open market purchase of $15 billion

Explanation:

Saving is:a) the difference between real GDP and disposable income while savings is the difference between disposable income and consumption spending.b) the amount one does not consume in a given period of time while savings is the accumulation of past periods of saving.c) the difference between disposable income and spending on goods and services while savings is the difference between real GDP and disposable income.d) the accumulation of past periods of savings while savings is the amount of disposable income that is not consumed in a given period of time.

Answers

Answer:

b

Explanation:

Saving is the difference between disposable income and consumption

Saving = disposable income - consumption

for example, if disposable income is $1000 and consumption is $600. Saving is $400

the higher consumption is, the lower saving would be. the lower consumption is, the higher saving would be

Savings is the total amount of money saved over a period of time

I have a very quick question. So im applying for Early college and i need some future educational goals and maybe im just thinking about it too much but what are some goals?? like are they asking for what i plan on doing in my future as in job?? Or what??

Answers

Answer:

Explanation:

They are pretty much asking what you want to pursue. For example, if you are going for a career in Information Technology, one of your goals may be learn Robotics or Artificial Intelligence. Another goal may be to learn the necessary skills and work for a startup. The goals are anything that you want to achieve, and in this case it would be related to the field that you are going to study in the college that you are applying to. Therefore, simply write what you think you want your life to be like in the future with what you learn in college.

When increasing production from 12 comma 000 computers to 15 comma 000 ​computers, the​ company's average cost of production will A. increase from ​$10.10 to ​$10.40 due to the​ learning-curve effect. B. increase from ​$16.80 to ​$18.90 due to the​ learning-curve effect. C. decrease from ​$10.40 to ​$10.10 due to diseconomies of scale. D. decrease from ​$10.40 to ​$10.10 due to the​ learning-curve effect. E. increase from ​$16.80 to ​$18.90 due to economies of scale.

Answers

Answer:

When increasing production from 12,000 computers to 15,000 computers, the company's average cost of production will

D. decrease from $10.40 to $10.10 due to the learning-curve effect.

Explanation:

The learning-curve effect describes the learning-curve theory, which states that there is an improved performance of workers who are producing computers over time.  The whole idea behind this theory is that the more workers produce computers, the better they will get at its production.  In turn, this improved production performance will, in the long run, translate to both lower cost and higher output for the organization.

A mortgage broker advertises a 3.5% fixed payment on a 30-year loan implying that the offer was for a 30-year loan with a 3.5% fixed interest rate. The broker instead offered ARMs with an option to pay various amounts, including a minimum monthly payment that represented only a portion of the required interest. This is an example of a:

Answers

Answer:

Amortized loan

Explanation:

An amortized loan is a type of debt in which borrower prepares a schedule for the repayment of principal and interest. The schedule is prepared based on amortization rate and years to maturity. The amortization schedule calculates the minimum monthly payment which includes principal and interest.

Deanna, the human resource manager of a firm, is planning how to support a strategy of empowering employees. Currently, jobs are grouped based on different functions, such as customer service, manufacturing, and packaging. Deanna is considering a redesign in which members of various functions work in divisions responsible for a particular customer group. In what way could this redesign support the goals for employee empowerment

Answers

Answer: Employees' responsibilities will be more broadly defined and focused on higher-level goals.

Explanation:

Every organization have their method of working amongst themselves, some work as a team, e.g Engineers, Accountant's e.t.c While others work in a similar way but some little twerk to the style.

Deanna is considering a redesign in which members of various functions work in divisions responsible for a particular customer group, this would make employees' responsibilities more broadly defined and focused on higher-level goals.

Despite this is good, it has its demerit, the employees may grow well in their specialized field due to they work on a broad scope.

Lily would like to gather more information about investing in stock. What resources can she use to find out more information

Answers

Answer:

The correct answer is C

Explanation:

C or the third answer gives the most comprehensive answer.

A full-service stock broker can give profesional, tailor-made advise, but this person could also have less depth than a book, which would be the most comprehesive information source.

Financial articles and financial advisers can also serve this purpose, by providing brief information in more specific topics.

The operating ratio for a PC insurer equals _________. A. loss ratio plus the ratios of loss adjustment expenses to premiums earned. B. loss ratio plus expense ratio plus dividend ratio. C. combined ratio minus dividends paid to policyholders. D. acquisition costs plus dividends paid as a proportion of premiums earned. E. combined ratio after dividends minus the investment yield.

Answers

Answer:

. E. combined ratio after dividends minus the investment yield

Explanation:

The operating ratio for a PC insurer

can be regarded as the comparison of total expenses of a company compared to net sales generated or the generated revenue. The operating ratio gives the measurement of a overall operational profitability of a firm from both underwriting as well as investment activities. It can be calculated by finding the ratio of

(property's operating expense after substraction of depreciation) and ( the gross operating income). It should be noted that The operating ratio for a PC insurer equals combined ratio after dividends minus the investment yield.

Pete, a human resource intern, was given an assignment by his manager that meant he must obtain information from other departments to complete it, but some departments refused to share information with an intern. Pete was frustrated because he did not have the power to get the information he needed. In the context of this situation, Pete's manager made the mistake of

Answers

Answer:

assigning responsibility without delegating adequate authority.

Explanation:

Since in the situation it is given that the some department deny to share the information with an intern due to which pete got frustated so here the manager of the pete should done the mistake of responsibility assigning that should be without delegating to the adqequate authority

So as per the given situation, the above statement should be the answer

you're the manager at company x and have been tasked with creating a plan that has the purpose of establishing specific objectives. this represents _____ planning
a. strategic
b. tactical
c. operational
d. contingency

Answers

A:strategic planning

Stockmaster Corporation has provided the following contribution format income statement. Assume that the following information is within the relevant range. Sales (8,000 units) $ 320,000 Variable expenses 192,000 Contribution margin 128,000 Fixed expenses 121,600 Net operating income $ 6,400 The margin of safety in dollars is closest to: Multiple Choice $121,600 $128,000 $6,400 $16,000

Answers

Answer:

$16,000

Explanation:

Calculation to determine what The margin of safety in dollars is closest to

First step is to calculate the Contribution margin ratio using this formula

Contribution margin ratio=Contribution margin/Sales

Let plug in the formula

Contribution margin ratio=(128,000/320,000)

Contribution margin ratio=0.4

Second step is calculate the breakeven sales using this formula

Breakeven sales=(Fixed cost/Contribution margin ratio)

Let plug in the formula

Breakeven sales=121600/0.4

Breakeven sales=$304,000

Now let determine the Margin of safety using this formula

Margin of safety=Total sales-Breakeven sales

Let plug in the formula

Margin of safety=320,000-304,000

Margin of safety=$16,000

Therefore The margin of safety in dollars is closest to: $16,000

In the summer of 2002, Kelly Flatley and Brendan Synnott joined forces to launch a homemade granola business out of Flatley's parents' home. They had no advertising budget, so they had to find other ways to let consumers know about Bear Naked Granola. The entrepreneurs went door-to-door to small specialty and natural food stores. They also set up tables and tents at community events and 5K charity runs where they gave away samples of their granola. From this information, you can infer that Flatley and Synnott used the _____ method for promoting their product.

Answers

Answer: all available funds

Explanation:

From the information given in the question, it can be infer that Flatley and Synnott used the all available funds method for promoting their product.

This all available funds method is the allocation of all the available profits for advertising purposes. It is an aggressive method as it can invoice moving door to door or doing at other means in order to promote a product. It is useful when a new company wants to increase the consumer awareness with regards to its products or services.

Throughout human history we know that Group of answer choices all countries will eventually return to very low levels of real GDP per capita. None of the above. most countries were only able to establish a few decades of high levels of real GDP per capita. not until the early 19th century were a few countries able to establish sustained long-run economic growth. all countries were able to establish periods of high levels of real GDP per capita.

Answers

Answer:

not until the early 19th century were a few countries able to establish sustained long-run economic growth.

Explanation:

Industrial revolution (industrialization) can be defined as a period of significant change in economic and social manufacturing process characterized by the use of handicrafts and agrarian methods to the use of power-driven equipments and machines. Basically, the industrial revolution began in Great Britain (England) between 1760 to 1840 and eventually spread across other countries of the world.

Prior to industrialization, humans and animals were largely used as a means to generate power, execute tasks or do certain things during the production and distribution process.

However, in the advent of industrialization and technological advancement, machines were invented to replace human and animal power.

Some examples of such inanimate sources are Steam plants, Nuclear plants, Wind etc.

In human history, we know that not until the early 19th century were a few countries able to establish sustained long-run economic growth.

Seamus dropped out of school as a 16-year-old and needs to support himself, though he has few skills. He is a part-time employee at a department store earning minimum wage. Seamus wants to earn more, but hasn't been able to find a better job since he is without the right qualifications. He is having a hard time paying his rent and his mounting bills. He even started to skip breakfast to save on food costs. Seamus is having trouble meeting his

Answers

Answer:

Psychological needs

Explanation:

From the question, we are informed about the Seamus who dropped out of school as a 16-year-old and needs to support himself, though he has few skills. He is a part-time employee at a department store earning minimum wage. Seamus wants to earn more, but hasn't been able to find a better job since he is without the right qualifications. He is having a hard time paying his rent and his mounting bills. He even started to skip breakfast to save on food costs. Seamus is having trouble meeting his Psychological needs. Psychological needs can be regarded as autonomy as well as competence and relatedness which has been regarded as one that play an important role when it comes to well-being as well as motivation and life satisfaction , even vitality of people as regards their general and daily level activities. These needs could be getting needed pleasure as well as avoiding pain.

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