Local marketing is an effective tool used by marketers to reach intended market segments. Groupon has capitalized on this concept by tailoring brands and marketing to the needs and wants of local customer segments—cities, neighborhoods, and even specific stores. According to its website, Groupon “offers a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat, and buy. By enabling real time commerce across local businesses, travel destinations, consumer products, and live events, shoppers can find the best a city has to offer. Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.” This concept lies at the heart of Groupon’s mission: “to connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery.” To help consumers make those connections, Groupon offers a mobile app, online marketplace, and social media touchpoints where customers can readily access information on its daily deals. Questions: Q1. How does Groupon use target marketing? Provide examples. Q2. Discuss the ways in which small businesses can utilize local social media marketing in your community. Q3. Have you heard about Groupon? Explain their business Q4. Do you use Groupon? Q5. Is it effective in helping local businesses to meet the challenges of local marketing? Why or why not?

Answers

Answer 1

Answer:

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Related Questions

Kluber, Inc. had net income of $917,000 based on variable costing. Beginning and ending inventories were 56,700 units and 55,400 units, respectively. Assume the fixed overhead per unit was $2.10 for both the beginning and ending inventory. What is net income under absorption costing

Answers

Answer:

The answer is "[tex]\$235,410[/tex]".

Explanation:

Variable cost net income [tex]=\$917,000[/tex]

Less: Fixed overhead start  [tex]56,700\times \$2.10=\$119,070[/tex]

Add: Fixed overhead termination  [tex]55,400\times $2.10=\$11,6340[/tex]

Net revenue at cost of absorption [tex]=\$235,410[/tex]

Dallas Products is a division of a major corporation. The following data are for the most recent year of operations: Sales $ 37,080,000 Net operating income $ 3,108,960 Average operating assets $ 8,600,000 The company's minimum required rate of return 16 % The division's residual income is closest to:______

Answers

Answer:

1,732,960

Explanation:

The sales is $37,080,000

The net operating income is $3,108,960

The average operationg assets is $8,600,000

The required rate of return is 16%

The divisional residual income can be calculated as follows

= 3,108,960-(16/100×8,600,000)

= 3,108,960 - (0.16×8,600,000)

= 3,108,960-1,376,000

= 1,732,960

Hence the residual income is closest to $1,732,960

Inductive reasoning starts with a general truth and uses facts to draw specific conclusions.
True or false

Answers

The answer is false your welcome

Selected accounts with amounts omitted are as follows: Work in Process Aug. 1 Balance 268,300 Aug. 31 Goods finished 168,800 31 Direct materials X 31 Direct labor 43,300 31 Factory overhead X Factory Overhead Aug. 1 – 31 Costs incurred 108,100 Aug. 1 Balance 12,100 31 Applied X If the balance of Work in Process on August 31 is $202,600, what was the amount debited to Work in Process for factory overhead in August, assuming a factory overhead rate of 30% of direct labor costs? a.$12,100 b.$12,990 c.$168,800 d.$108,100

Answers

Answer:

b.$12,990

Explanation:

Calculation to determine the amount debited to Work in Process for factory overhead in August, assuming a factory overhead rate of 30% of direct labor costs

Using this formula

Overhead applied = Direct labor cost * Predetermined overhead rate

Let plug in the formula

Overhead applied= 43,300 * 30%

Overhead applied= $12,990

Therefore the amount debited to Work in Process for factory overhead in August, assuming a factory overhead rate of 30% of direct labor costs is $12,990

A sporting goods manufacturer budgets production of 45,000 pairs of ski boots in the first quarter and 30,000 pairs in the second quarter of the upcoming year. Each pair of boots require 2 kg of a key raw material. The company aims to end each quarter with ending raw materials inventory equal to 20% of the following quarter's material needs. Beginning inventory for this material is 18,000 kg and the cost per kg is $8. What is the budgeted materials need in kg. in the first quarter?
A) 90,000 kg.
B) 84,000 kg.
C) 108,000 kg.
D) 102,000 kg.
E) 120,000 kg.

Answers

Answer:

B) 84,000 kg.

Explanation:

The computation of the budgeted materials need in kg. in the first quarter is given below:

begnning inventory 18000

required for production (45000 × 2) 90000

Less: closing (30000 × 2 × 20%) - 12000

Raw material needs 84000

hence, the budgeted materials need in kg. in the first quarter is 84,000

Therefore the option b is correct

What's the meaning of the symbol S3?

A. One three-way switch
B. A single switch mounted at 3'0"
C. Three single-pole switches
D. a triple-pole switch

Answers

The answer is A

One three-way switch

Assume you have 1000 shares of Microsoft, and they want to buy back their shares, would you sell your shares to them? OR you would wait for the divided? Furthermore, WHY Microsoft is repurchasing their shares? Likewise, if you have PKR 1 million, to diversify risk, how you would make different portfolios for this amount?

Answers

Answer:

no, i wouldn't

Explanation:

most likely the stock market is doing well and they want to keep the money, so thats why they'd buy them back. they want to keep the money for themselves.

If Sweet Catering had recorded transactions using the Accrual method, how much net income (loss) would they have recorded for the month of May? If there is a loss, enter it with parentheses or a negative sign.May 1: Prepaid rent for three months, $2,100May 5: Received and paid electricity bill, $70May 9: Received cash for meals served to customers, $1,530May 14: Paid cash for kitchen equipment, $3,780May 23: Served a banquet on account, $1,780May 31: Made the adjusting entry for rent (from May 1).May 31: Accrued salary expense, $3,260May 31: Recorded depreciation for May on kitchen equipment, $670

Answers

Answer:

Net loss -$1,390

Explanation:

The computation of the net income is given below:

Service revenue    

On cash $1,530

ON credit $1,780

Service revenue $3,310

Less: Expense    

Utilities expense  -$70

Rent expense  -$700

Salaries expenses  -$3,260  

Depreciation expense -$670

Total expenses -$4,700

Net loss -$1,390

You are going to retire in 43 years. After retirement, you need $80,000 at the end of year for 25 years. How much do you have to save for your retirement every month

Answers

Answer:

Results are below.

Explanation:

I will assume an interest rate of 8% per year.

First, we need to calculate the amount required at the moment of retirement:

PV= A*{(1/i) - 1/[i*(1 + i)^n]}

PV= 80,000 * {(1/0.08) - 1/[0.08*(1.08^25)]}

PV= $853,982.1

Now, the monthly deposit required:

i= 0.08/12= 0.0067

n= 43*12= 516

FV= {A*[(1+i)^n-1]}/i

A= monthly deposit

Isolating A:

A= (FV*i)/{[(1+i)^n]-1}

A= (853,982.1*0.0067) / [(1.0067^516) - 1]

A= $188.43

3. Which of the following is NOT a factor of production?
a. land
d. entrepreneurship
b. output
e. capital
c. inputs

Answers

Answer:

Output.

Explanation:

because it is an effect of production but not a factor.

Output in I think this is right

Liquidity is _________. Question 10 options: equal to the market value of a firm's total assets minus its total liabilities generally most associated with intangible assets a measure of the use of debt in a firm's capital structure valuable to a firm even though liquid assets tend to be less profitable to own equal to current assets minus current liabilities

Answers

Answer:

valuable to a firm even though liquid assets tend to be less profitable to own

Explanation:

What is Interpersonal skill in business
management ?

Answers

are the behaviors and tactics a person uses to interact with others effectively in the business world the team refers to an employees ability to work well with others Explanation:

On May 7, Jernigan Company purchased on account 640 units of raw materials at $15 per unit. During May, raw materials were requisitioned for production as follows: 224 units for Job 200 at $13 per unit and 294 units for Job 305 at $15 per unit.

Required:
Journalize the entry on May 7

Answers

Answer:

Date               Account Title                                              Debit               Credit

May 7             Materials                                                 $9,600

                      Accounts Payable                                                            $9,600

Working:

= Units purchased * cost per unit

= 640 * 15

= $9,600

As the goods were purchased on account, they will be sent to accounts payable. Materials are assets so they will be debited when acquired.

JG Asset Services is recommending that you invest $1,500 in a 5-year certificate of deposit (CD) that pays 3.5% interest, compounded annually. How much will you have when the CD matures

Answers

Answer: $1781.54

Explanation:

Since the person invest $1,500 in a 5-year certificate of deposit (CD) that pays 3.5% interest, compounded annually, then the amount that the person will have when the CD matures will be:

= PV(1 + r)^n

= 1500 × (1+3.5%)^5

= 1500 × (1.035)^5

= 1500 × 1.18769

= 1781.54

Therefore, the person will have $1781.54 when the CD matures.

A chart of accounts for a merchandising business a.usually is standardized by the FASB for all merchandising businesses b.usually is the same as the chart of accounts for a service business c.always uses a three-digit numbering system d.usually requires more accounts than does the chart of accounts for a service business

Answers

Answer:

A chart of accounts for a merchandising business

d. usually requires more accounts than does the chart of accounts for a service business.

Explanation:

A merchandising business will require many accounts to account for inventory movements, costs, and revenue from the sale of inventory.  These accounts are not applicable to a service business.  Therefore, the chart of accounts for a service business will not require many accounts.  

The part can be purchased from an outside supplier at $20 per unit. If the part is purchased from the outside supplier, two thirds of the total fixed costs incurred in producing the part can be eliminated. The annual increase or decrease on the company's operating incomes as a result of buying the part from the outside supplier would be:

Answers

Answer:

$2,000 Decrease

Explanation:

Calculation to determine what The annual increase or decrease on the company's operating incomes as a result of buying the part from the outside supplier would be:

First step is to calculate C saving from not producing parts

C saving from not producing parts = $12 + (2/3 x $9)

C saving from not producing parts = $18

Now let determine The annual increase or decrease on the company's operating incomes

purchase price = $20

Annual increase or decrease =($20-$18) x 1,000

Annual increase or decrease =$2 more per unit x 1,000

Annual increase or decrease = $2,000 decrease

Therefore The annual increase or decrease on the company's operating incomes as a result of buying the part from the outside supplier would be:$2,000 Decrease

During January, its first month of operations, Dieker Company accumulated the following manufacturing costs:

Raw materials $4,500 on account, factory labor $8,100 of which $5,300 relates to factory wages payable and $2,800 relates to payroll taxes payable, and factory utilities payable $2,700.

Required:
Prepare journal entries for each type of manufacturing cost.

Answers

Answer:

Date         Account titles and Explanations         Debit       Credit

31-Jan      Raw materials inventory                       $4,500

                       Accounts payable                                           $4,500

31-Jan      Work in process inventory                    $8,100

                       Factory wages payable                                   $5,300

                       Payroll taxes payable                                      $2,800

31-Jan      Manufacturing overhead                       $2,700

                      Factory utilities payable                                    $2,700

what does it mean to be "in the red"

Answers

Answer:

The expression "in the red" is used to describe a business that has negative earnings. This is in contrast to the phrase "in the black" which refers to businesses that are profitable and financially solvent. ... Before the use of computers, accountants recorded income in black ink and expenses in red ink.

Explanation:

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Botox Facial Care had earnings after taxes of $330,000 in 20X1 with 200,000 shares of stock outstanding. The stock price was $42.00. In 20X2, earnings after taxes increased to $386,000 with the same 200,000 shares outstanding. The stock price was $53.00. a. Compute earnings per share and the P/E ratio for 20X1. (The P/E ratio equals the stock price divided by earnings per share.) (Do not round intermediate calculations. Round your final answers to 2 decimal places.) b. Compute earnings per share and the P/E ratio for 20X2. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) c. Why did the P/E ratio change

Answers

Answer:

Botox Facial Care

                                          20X1           20X2

a. Earnings per share       $1.65            $1.93

b. P/E ratio                       25.45x          27.46x

c. The P/E ratio changed from 25.45x to 27.46x following a change in earnings per share and the stock price per share.

Explanation:

a) Data and Calculations:

                                       20X1           20X2

Earnings after taxes $330,000    $386,000

Outstanding shares   200,000      200,000

Earnings per share       $1.65            $1.93

Stock price                 $42.00         $53.00

P/E ratio                       25.45x          27.46x

Earnings per share = Earnings after taxes/Outstanding shares

P/E ratio = Stock price/Earnings per share

Adams Manufacturing allocates overhead to production on the basis of direct labor costs. At the beginning of the year, Adams estimated total overhead of $385,900; materials of $417,000 and direct labor of $227,000. During the year Adams incurred $408,900 in materials costs, $403,400 in overhead costs and $231,000 in direct labor costs. Compute the amount of under- or overapplied overhead for the year.

Answers

Answer:

$364,980

Explanation:

Computation for the amount of under- or overapplied overhead for the year.

First step is to calculate the

Predetermined Overhead using this formula

Predetermined Overhead rate = Estimated overhead/direct labor estimated

Let plug in the formula

Predetermined Overhead rate= 358,900/227,000

Predetermined Overhead rate= 158% of direct labor cost

Now let determine the Overhead applied

Overhead applied = $231,000*158%

Overhead applied= $364,980

Therefore the amount of under- or overapplied overhead for the year is $364,980

My husband and I have been married for four years. When we graduated from college we were able to find entry level positions in California, but things were difficult because it is very expensive to live in California. After two years of marriage we decided to move to Omaha, Nebraska, believing that we could earn California wages without paying California housing prices. We bought a 900 square-foot condo for $317,000. We love the place and it's in a great neighborhood, but we have to be honest with ourselves that we may have made a mistake. Buying the condo took our savings, and that meant we had to take out a student loan for my husband's graduate school. He works in education, and with a $42,000 salary, it infuriates us that his graduate schooling nearly costs us what he makes in a year. Although we carry no credit card debt and continue to drive our very old cars, it worries me that when it comes time to pay back student loans, we are going to still be very tight and only be paying near the minimum credit card payment. My husband's career goal is to work in school administration, which pays more that what a classroom teacher makes. But it could take several years for that to happen, and we will need to sit tight until then. I am grateful that we have, for the most part, lived within our means and have made an effort to save a small amount of money. But if either of us loses our job, we could be in the same boat a lot of people are in. I hope this economy turns around so I can stop losing sleep about it! Based on the above scenario, describe one problem the couple above is facing and one possible solution to the problem

Answers

Answer:

I think there is no answer as pre my opinion and watch for other answer

Justin, an employee of Widget Corp., is hesitant to leave the company because he thinks that he will lose a great deal of his investments in time, effort, and benefits. In the context of organizational commitments, it is evident that Justin experiences _____. Group of answer choices normative commitment conjoint commitment affective commitment continuance commitment

Answers

Answer:

Continuance commitment

Explanation:

Organizational Commitment

This is commonly defined as employee desire or will to remain a member of the organization. It is said to influences whether an employee stays a member of the organization (is retained) or leaves to pursue another job (turns over).

Continuance Commitment

This is a type of commitment that is said to occur only when there is a profit associated with staying and a cost associated with leaving. This usually create a more passive form of loyalty. continuance commitment increases in terms of the total amount of investment (in terms of time, effort, energy, etc.) an employee has made in mastering his work role or fulfilling his organizational duties or lack of employment alternatives etc.

Adams Company recorded the following journal entry on March​ 2, 2018. Cash Unearned Revenue From the journal entry​ above, identify the transaction on March​ 2, 2018. A. Adams paid for services to be received at a later date. B. Adams received for services to be performed in a later period. C. Adams sold goods for cash. D. Adams purchased goods worth and signed a oneyear note for the same amount.

Answers

Answer: B. Adams received for services to be performed in a later period.

Explanation:

Unearned revenue represents cash paid by a customer for services that have not yet been done or goods that have not yet been delivered.

It is credited because it represents a liability as the company owes the customer the services or goods they paid for.

Adams here received cash for services that have not yet been performed which is why it was sent to the unearned revenue account and debited to cash to show that cash was received.

Franchises are attractive to business owners because

they have a proven business model.
they are typically inexpensive to buy.
they get to keep all profits.
they come with very little risk.

Answers

A. they have a proven business model.

Franchises are attractive to business owners because they have a proven business model. The correct option is A.

Why are franchises attractive?

Franchises give larger companies the ability to expand and spread out while also allowing entrepreneurs and small business owners the chance to manage their own operations with the assistance and support of a larger organization with a track record of success. Franchising is a seductive strategy for achieving commercial success.

In a franchise, the business owner (the franchisor) sells the right to use its brand, goods, and operational procedures to the franchisee (the person who wants to open a new location) in exchange for a fee.

The fact that the franchisor has previously created and put the business model through testing is one of the key advantages of owning a franchise. As opposed to starting a new company from scratch, the franchisee can take advantage of the franchisor's knowledge and expertise, which lowers the risk of failure.

Thus, the ideal selection is option A.

Learn more about franchises here:

https://brainly.com/question/29376853

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Single Plantwide Factory Overhead Rate Kennedy Appliance Inc.’s Machining Department incurred $159,500 of factory overhead cost in producing hoses and valves. The two products consumed a total of 5,500 direct machine hours. Of that amount, hoses consumed 2,800 direct machine hours. Determine the total amount of factory overhead that should be allocated to hoses using machine hours as the allocation base. $fill in the blank 1

Answers

Answer:

the total amount of factory overhead that should be allocated to hoses using machine hours is $81,200

Explanation:

The calculation of the total amount of factory overhead that should be allocated to hoses using machine hours is given below:

= $159,500 × 2,800 ÷ 5,500

= $81,200

Hence, the total amount of factory overhead that should be allocated to hoses using machine hours is $81,200

the same is relevant

Company manufactures luggage sets. sells its luggage sets to department stores. expects to sell luggage sets for each in and luggage sets for each in . All sales are cash only. Prepare the sales budget for January and February.

Answers

Complete Question:

Yem Company manufactures luggage sets. Yem sells its luggage sets to department stores. Yem expects to sell 1,600 luggage sets for $260 each in January and 1,700 luggage sets for $260 each in February. All sales are cash only. Prepare the sales budget for January and February

Answer:

Yem Company

Yem Company

Sales Budget

Two Months Ended January 31 and February 28

                                                              January      February

Budgeted luggage sets to be sold         1,600            1,700

Sales price per set                                  $260            $260

Total sales                                        $416,000     $442,000

Explanation:

a) Data and Calculations:

Expected sales units in January = 1,600 luggage sets

Selling price for January sales = $260 each

Expected sale units in February =  1,700 luggage sets

Selling price for February sales = $260 each

In general, increasing price above the market equilibrium price will _______ consumer surplus and ________ producer surplus. Total surplus will _______. Reducing price below market equilibrium will ________ consumer surplus and _______ producer surplus. Total surplus will _______. Thus regulators _______ increase benefits to one group or the other, but the market ______ be efficient.
The tax incidence is the:_____
a. average tax burden borne by buyers and sellers.
b. actual tax burden borne by buyers and sellers.
c. absolute tax burden borne by buyers and sellers.
d. relative tax burden borne by buyers and sellers.

Answers

I say it have to be letter a
C I’m not sure if thts it but yea

View Policies Current Attempt in Progress In January, Dieker Company requisitions raw materials for production as follows: Job 1 $910, Job 2 $1,700, Job 3 $800, and general factory use $650. Prepare a summary journal entry to record raw materials used. (Credit account titles are automatically indented when amount is entered. Do not indent manually.) Date Account Titles and Explanation Debit Credit Jan. 31 enter an account title for the journal entry on January 31 enter a debit amount enter a credit amount enter an account title for the journal entry on January 31 enter a debit amount enter a credit amount enter an account title for the journal entry on January 31

Answers

Answer:

Dieker Company

Journal Entry:

Debit Work in Process $3,410

Debit Manufacturing overhead $650

Credit Raw materials $4,060

To record raw materials used for production.

Explanation:

a) Data and Calculations:

Job 1                           $910

Job 2                       $1,700

Job 3                         $800   $3,410

General factory use               $650

Total                                    $4,060

Transaction Analysis:

Work in Process $3,410 Manufacturing overhead $650 Raw materials $4,060

b) While the summary journal entry is made in Work in Process, the detailed entries are made in Job 1, Job 2, and Job 3 cost sheets.

Shane wants to invest money in a 6% CD account that compounds semiannually. Shane would like the account to have a balance of $120,000 3-years from now. How much must Shane deposit to accomplish his goal

Answers

Answer:

84165.59

Explanation:

[tex]12000=x(1+\frac{.06}{2})^{2*6}\\.\frac{120000}{(1.03)^{12}}=84165.58562[/tex]

which we will round to 84165.59

g If the economy experiences economic contraction, the government can combat this with an Group of answer choices increase in government purchases increase in marginal tax rates increase in autonomous taxes increase in real interest rates

Answers

Answer:

increase in government purchases

Explanation:

If there is a contraction in the economy, the government should conduct expansionary policies to increase money supply.

Discretionary fiscal policies are deliberate steps taken by the government to stimulate the economy in order to cause the economy to move to full employment and price stability more quickly than it might otherwise.

Discretionary fiscal policies can either be expansionary or contractionary

Expansionary fiscal policy is when the government increases the money supply in the economy either by increasing spending or cutting taxes.

Contractionary fiscal policies is when the government reduces the money supply in the economy either by reducing spending or increasing taxes

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