Luke has finished his marketing analysis of the inputs to his company surrounding its ice cream birthday cakes. He now is deeply working on the marketing outputs for the cakes. What is the next marketing step for Luke to take

Answers

Answer 1

Answer:

Define key messages that communicate the birthday cake benefits to the birthday market

Explanation:

Market Analysis

This is simply refered to as a method used in examining demand for and supply of a property type e g birthday cake and the geographic market area for that property type will be sold to.

What to include in your market analysis

1. Industry Description and outlook

2. Information about your target market

-3. Distinguishing characteristics

4. Size of the primary target market

5. Competitive analysis etc.

The Strategic Communication Process

.These are said to be steps involve significant analysis, data collection and decision making. They includes;

Step 1: Analyze the situation

Step 2: Define the objectives

Step 3: Conduct audience research

Step 4: Determine key messages

Determine key messages

In this step, there is the use of the information and data collected from the previous steps to create an effective message targeted towards the target group.


Related Questions

Suppose that the airline industry is in long-run equilibrium when the price of gasoline increases, raising the cost of operating airplanes. In the long run, the number of airlines in business should:________a. remain constant with lower profits.b. increase.c. decrease.d. remain constant with constant profits.

Answers

Answer: c. decrease.

Explanation:

If the cost of operating airplanes increases on account of gasoline prices rising, it means that running an airline service would be more expensive.

In the long-run, there is zero economic profit as companies keep entering and exiting the market. If costs increase as they have done here, there will be an economic loss. Several firms will therefore exit in order to avoid these costs which would lead to the number of airlines decreasing.

When they decrease, prices will then go up till the economic profit is zero once more.

The ABC Corporation makes collections on sales according to the following schedule: 45% in month of sale 50% in month following sale 5% in second month following sale The following sales have been budgeted: Sales April $ 160,000 May $ 180,000 June $ 170,000 Budgeted cash collections in June would be:

Answers

Answer: $170500

Explanation:

Based on the information given in the question, the budgeted cash collections in June would be calculated thus:

= (45% × $160000) + (50% × $180000) + (5% × $170000)

= $72000 + $90000 + $8500

= $170500

Therefore, the budgeted cash collections in June would be $170500

Over the first four years of the company's life, the company earned the following net income (loss): S $3,000; $6,000, and ($2,000). If the company's ending retained earnings is $10,000 after year 4, what is the average amount of dividends paid per year?
a) 6,000;
b) $ 0
c) $7,000.
d) $750
e) $3,000.

Answers

Answer:

The answer is D.

Explanation:

Total earnings in 4 years

= 6000 + 3000 + 6000 - 2000

= $13,000

Ending retained earnings after 4 years

= $10,000

Total amount paid out as dividend in 4 years

= $13,000 - 10,000

= $3,000

Average amount of dividends paid per year

= $3,000/4

= $750

One reason IT is important is because video conferencing has become cheaper, quicker, more collaborative, and more efficient. Of what IT benefit is this an example

Answers

Answer:

Communication

Explanation:

Communication

This is simply defined as information exchange or simply say the sharing of thoughts, messages, or information, by speech, signals, writing, or behavior etc.

Communication Technology

This is simply an act or form of communication that involves the use of technical equipment.

Input devices

This are used to enter information into a communication technology system; it includes the keyboard, microphone, a television camera etc.

Output

This are used in getting information or messages out using communication systems devices such as TV, speakers, computer monitor, etc.

Information

This are said to be data that has been sorted and arranged with a particular mindset.

In communication, due to the internet and mobile technologies, we can communicate with anyone in the world and form relationships with people who are some distance away, rather than being limited to people within our physical vicinity. This has some great benefits for both work and home life.

Frank decides that a social media campaign is the best way for him to attract new business to Slice of Life Pizza. After Frank identifies his strategies and goals, the next step in the campaign is

Answers

Answer: identify your target audience

Explanation:

Since Frank has identified his strategies and goals, then the next step in the campaign will be to identify the target audience.

The target audience refers to the consumers that are likely to attract new business to Slice of Life Pizza. This is vital for Frank to be able to reach out to more customers and make profit.

XYZ Co. uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. It based its predetermined overhead rate for the current year on total fixed manufacturing overhead cost of $440,000, variable manufacturing overhead of $2.20 per machine-hour, and 50,000 machine-hours. The estimated total manufacturing overhead is closest to:

Answers

Answer:

the estimated total manufacturing overhead is $550,000

Explanation:

The computation of the estimated total manufacturing overhead is given below:

= Fixed manufacturing overhead + variable manufacturing overhead

= $440,000 + $2.20 × 50,000 machine hours

= $440,000 + $110,000

= $550,000

hence, the estimated total manufacturing overhead is $550,000

In the Hausser Food Products case, which type of organizational structure might have prevented the Florida sales team from withholding information from other sales teams?

Answers

Answer: Functional structure.

Explanation:

In the Hausser Food Products case, the type of organizational structure that might have prevented the Florida sales team from withholding information from other sales teams is the Functional structure.

The functional structure refers to the structure whereby employees in an organization are grouped based on their specialized skills, knowledge or roles that they perform.

In this type of structure, there are different departments such as the sales department, finance department, customers services department etc. The specialized unit typically report to higher management as it's hierarchical.

The Paw Patrol Smartphone lets kids learn about colors, numbers, and music. It has four Paw Patrol characters for the game plus numbers and colors. Before developing the Smartphone, Paw Patrol researched the market to see if this Smartphone would face stiff competition. Which step of segmenting the market does this example represent

Answers

Answer:

Profiling and analysing segments

Explanation:

Segmentation is the division of people into certain groups based on shared characteristics.

For example, In demographic segmentation, people are placed into groups based on age, gender, ethnicity and other demographic factors

Stages of segmenting a market

Selecting a product category to study - the product whose market would be segmented is chosen Choosing a basis for segmentation Selecting segmentation descriptors Profiling and analyzing segments

Ames Trading Co. has the following products in its ending inventory.Product Quantity Cost per Unit Market per UnitMountain bikes 11 $600 $550Skateboards 13 $350 $425Gliders 26 $800 $700Compute lower of cost or market for inventory applied separately to each product.

Answers

Answer:

Mountain Bikes

Market value is $550 and cost is $600.

Lower is market.

Inventory value is therefore:

= Quantity * Market

= 11 * 550

= $6,050

Skateboards

Market value is $425 and cost is $350.

Cost is lower.

Inventory value is:

= 13 * 350 cost

= $4,550

Gliders

Market value is $700 and cost is $800.

Inventory value is:

= 26 * 700 market value

= $18,200

Consider a Cournot duopoly with the following inverse demand function: P = 96 - 2Q1 - 2Q2, where Q1 and Q2 are quantities produced by firms 1 and 2, respectively. The firms' marginal cost are identical and given by MCi(Qi) = 2Qi, where i is either firm 1 or firm 2. Based on this information firm 1 and 2's reaction functions are:_____.
a. MR1(Q1, Q2) = 100-2Q1-Q2 and MR2(Q1, Q2) 100-Q1-2Q2.
b. MR1(Q1, Q2) = 100-4Q1-2Q2 and MR2(Q1, Q2) = 100 - 2Q1 - 402.
c. MR1(Q1, Q2) = 100 - 2Q1 - 4Q2 and MR2(Q1, Q2) = 100 - 4Q1 - 2Q2.
d. MR1(Q1, Q2) = 24.5 - 0.5Q2 and MR2(Q1, Q2) = 24.5 - 0.5Q1.
Two identical firms compete as a Cournot duopoly. The demand they face is P = 90-Q. The cost function for each firm is C(Q_i) = 6Qi. Each firm earns equilibrium profits of:_____.

Answers

Answer: See explanation

Explanation:

The revenue - firm 1 will be:

= P x Q1

= 100Q1 - 2Q1² -2Q1Q2

Then, marginal revenue MR1 will be:

= dR1/dQ1

= 100 - 4Q1 -2Q2

Similarly, the revenue for firm 2 will be:

= P x Q2

= 100Q2 - 2Q2² -2Q1Q2

Then, MR2 will be:

= 100 - 4Q2 - 2Q1

Therefore, MR1(Q1, Q2) = 100-4Q1-2Q2 and MR2(Q1, Q2) = 100 - 2Q1 - 402.

Option B is the correct answer.

P = 90 - Q

Q = Q1 + Q2

The revenue for firm 1 (R1) will be:

= PQ1

= 90Q1 - Q1² - Q2Q1

The marginal revenue MR1 will be:

= 90 - 2Q1 - Q2

The marginal cost MC is:

= dC/dQ

= 6

Since profit is maximized when MR = MC, this will be:

90 - 2Q1 - Q2 = 6

- 2Q1 - Q2 = 6 - 90

- 2Q1 - Q2 = - 84

2Q1 + Q2 = 84

3Q = 84

Q1 = Q2 = 28

Therefore,

P = 90-Q.

P = 90 - (Q1 + Q2)

P = 90 - (28 + 28)

P = 90 - 56

P = 34

Then, the equilibrium profit will be:

= Total revenue - Total cost

= (34 × 28) - (6 × 28)

= 952 - 168

= 784

A company uses the weighted average method for inventory costing. During a period, Department B finished and transferred 62,000 units to Department C. Also in Department B during the period, 16,000 units were started but brought only to a stage of being 60% completed. The number of equivalent units produced by Department B during the period was:_____.a. 60,000 units.
b. 55,000 units.
c. 62,500 units.
d. 67,500 units.
e. 47,500 units.

Answers

Answer:

Total Equivalent units of production= 71,600 units

Explanation:

The weighted average method blends the costs and units of the previous period with the costs and units of the current period.

Units completed in the period + Equivalent units in ending inventory WIP (units*%completion) = Equivalent units of production

Equivalent units of production:

Units completed in the period= 62,000

Equivalent units in ending inventory WIP= (16,000*0.6)= 9,600

Total Equivalent units of production= 71,600 units

Beta Company reported the following operating data for its baking division for the year: Sales $560,000 Contribution margin 308,000 Direct fixed costs 47,000 Average operating assets 230,000 How much is controllable margin for the year

Answers

Answer: $261000

Explanation:

Based on the information given in the question, the controllable margin for the year will be calculated thus:

Contribution margin = $308000

Less: Direct fixed cost = $47000

Controllable margin = $261000

Therefore, the controllable margin is $261000.

The price elasticity of demand for a popular sporting event is 1.5. If the price of a ticket to this event increases by 10%, the quantity of tickets demanded will decrease by

Answers

Answer: Quantity demanded will decrease by 15%

Explanation:

The price elasticity of demand shows how much the quantity demanded of a good or service will change in response to a change in the price of the good.

Price elasticity of demand = Percentage change in quantity / Percentage change in price

1.5 = % change in quantity demanded / 10%

% change in quantity demanded = 1.5 * 10%

% change in quantity demanded = 15%

Quantity demanded will decrease by 15%

To balance the trade-off between speed and distance in ADSL, most ADSL service providers have chosen a T1 level of ADSL, and offer it under the trademarked name of _________ ADSL

Answers

Incomplete question. The missing option read;

a. CA*net 3

b. DOCSIS

c. G.Lite

d. OE

e. UCAID

Answer:

c. G.Lite

Explanation:

Remember, the term ADSL stands for, Asymmetric Digital Subscriber Line (ADSL), a telco-enabled service for digital communication.

Indeed, because of the shortcomings of a normal ADSL connection, ADSL service providers often chose to use G.Lite since it does not require a voice-data splitter to split the voice and data signals coming from a communication line, by so doing they are able to balance the trade-off between speed and distance in ADSL.

To be eligible for business deductions your business must make a profit in any blank years of a blank -year period

Answers

is that an question?

A money market security that has a par value of $10,000 sells for $8,924.70. Given that the security has a maturity of two years, what is the investor's required rate of return?

Answers

Answer:

The answer is "5%".

Explanation:

[tex]\to \$8,924.70 = \frac{10,000}{(1 + r )^2}\\\\\to \$8,924.70 (1+r)^2= 10,000\\\\\to (1+r)^2= \frac{10,000}{\$8,924.70}\\\\\to (1+r)^2= \frac{10,000}{\$8,924.70}\\\\\to (1+r)^2= 1.1204\\\\\to (1+r)= 1.05\\\\\to r= 1.05-1\\\\\to r=0.05\\\\\to r=5\%\\\\[/tex]

Carmel Corporation is considering the purchase of a machine costing $47,000 with a 7-year useful life and no salvage value. Carmel uses straight-line depreciation and assumes that the annual cash inflow from the machine will be received uniformly throughout each year. In calculating the accounting rate of return, what is Carmel's average investment

Answers

Answer:

$23,500

Explanation:

The average accounting rate of return is the rate of return on the investment in the project considering the average annual net income and the average amount of investment made in the project.

In other words, it is the average annual net income expressed as a percentage of the average investment as shown below

average accounting rate of return =average annual net income / average investment.  

average investment=(initial capital outlay+book value of the project at end of useful life)/2

initial capital outlay=$47,000

book value of the project at end of useful life=$0

average investment=($47,000+$0)/2

average investment=$23,500

Since the Troy Division also sustained an operating loss in the prior year, Rice's president is considering the elimination of this division. Troy Division's traceable fixed costs could be avoided if the division were eliminated. The total common corporate costs would be unaffected by the decision. If the Troy Division had been eliminated at the beginning of last year, Rice Corporation's operating income for last year would have been:

Answers

Answer:

c. $30,000 lower

Explanation:

Missing word "Rice Corporation currently operates two divisions which had operating results last year as follows:

West Division Troy Division

Sales $600,000 $300,000

Variable costs 310,000 200,000

Contribution margin 290,000 100,000

Traceable fixed costs 110,000 70,000

Allocated common corporate costs 90,000 45,000

Net operating income (loss) $ 90,000 ($15,000)

Options are: a. $15,000 higher, b. $45,000 lower, c. $30,000 lower, d. $60,000 higher"

Particulars                                         Amount

Contribution margin                          $100,000

Less: Traceable fixed costs              $70,000

Segment margin of Troy Division   $30,000

The operating income would been $30,000 less without the segment margin contributed by the Troy Division. Hence, If the Troy Division had been eliminated at the beginning of last year, Rice Corporation's operating income for last year would have been $30,000 lower.

Inez is applying to renew her loan originator license. She has completed the application, provided proof that she has satisfied the continuing education requirement, and paid the renewal fee. What other requirement for license renewal must Inez meet

Answers

Answer: She must continue to meet the minimum standards for license issuance.

Explanation:

Since Inez has completed the application, and also provided proof that she has satisfied the continuing education requirement, as well as paying for the renewal fee when she's applying to renew her loan originator license, it's also vital that she must continue to meet the minimum standards for license issuance.

The standards for license insurance should be met if not, she may not be able to renew her loan originator license. It should be hired that the provision of proof of continuing employment and a proof that she has no pending disciplinary issues from the previous licensing period isn't required in this case.

g A foreign factory has offered to supply with ready-made baskets for a price of $12 per basket. Assume that fixed costs are unavoidable, but that could use the vacated production facilities to earn an additional $8500 of profit per month. If Fruit Basket Company decides to outsource, monthly operating income will increase by ________.

Answers

Answer:

The answer is "$5500".

Explanation:

Analysis Differential:  

                                             Make                            Buy

Cost of variable                        [tex]800\times 7 \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ = 5600[/tex]  

Fixed- cost                             [tex]16000\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 16000[/tex]

Purchasing cost                                                    [tex]800\times 12\ = 9600[/tex]

Cost of opportunity            [tex]\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 9500[/tex]  

Total relevant cost                    [tex]31100 \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ 25600[/tex]

Increasing operating income [tex]= 31100-25600 = 5500[/tex]

what is Overconfident in econimics?

Answers

Answer:

< Bestiary of Behavioral Economics. Overconfidence is a common tendency to overestimate one's ability to predict and control future outcomes. It is recognized in psychology as well as economics and has been blamed for countless counterintuitive economic outcomes.

Along any downward sloping straight-line demand curve: Group of answer choices both the price elasticity and slope are constant. both the price elasticity and slope vary. the price elasticity varies, but the slope is constant. the slope varies, but the price elasticity is constant.

Answers

Answer:

the price elasticity varies, but the slope is constant

Explanation:

The demand curve is a curve that shows the relationship between price and quantity demanded. The demand curve is negatively sloped because the higher the price, the lower the quantity demanded. This is in line with the law of demand.

According to the law of demand, the higher the price, the lower the quantity demanded and the lower the price, the higher the quantity demanded.

At the midpoint of the demand curve, demand is usually unit elastic. Above the midpoint of the demand curve, demand is elastic and blow the midpoint, demand is inelastic

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = percentage change in quantity demanded / percentage change in price  

Price elasticity of demand = midpoint change in quantity demanded / midpoint change in price  

If the absolute value of price elasticity is greater than one, it means demand is elastic. Elastic demand means that quantity demanded is sensitive to price changes.  

Demand is inelastic if a small change in price has little or no effect on quantity demanded. The absolute value of elasticity would be less than one

Demand is unit elastic if a small change in price has an equal and proportionate effect on quantity demanded.  

Infinitely elastic demand is perfectly elastic demand. Demand falls to zero when price increases  

Perfectly inelastic demand is demand where there is no change in the quantity demanded regardless of changes in price.

Suppose a stock had an initial price of $56 per share, paid a dividend of $1.60 per share during the year, and had an ending share price of $66. Compute the percentage total return. (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)

Answers

Answer: 20.71%

Explanation:

The percentage total return will be calculated as follows:

= (Ending price + Dividend - Initial price) / Initial price

= ($66 + $1.60 - $56) / $56

= $11.60 / $56

= 0.2071

= 20.71%

Therefore, the percentage total return is 20.71%

Using the following accounts and an overhead rate of 70% of direct labor cost, determine the amount of applied overhead.

Work in Process Inventory
Beginning WIP 23,900
Direct Materials 71,700
Direct Labor ?
Applied Overhead ?
To Finished Goods
Ending WIP 39,190

Finished Goods Inventory
Beginning FG 5500
150610
Ending FG

Answers

Answer:

the applied overhead is $38,788.24

Explanation:

The computation of the amount of overhead applied is given below:

0.70 ÷ 1.70 × applied overhead + $23,900 + $71,700 = $39,190 + $150,610  

0.70 ÷ 1.70  × applied overhead = $94,200

applied overhead is

= $38,788.24

Hence, the applied overhead is $38,788.24

As a general rule, C corporations must use the cash method of accounting. However, under several exceptions to this rule (e.g., average annual gross receipts of $26,000,000 or less for the most recent 3-year period), a C corporation can use the accrual method.

a. True
b. False

Answers

The answer is true, a C Corp. can use the accrual method

Margas Framing's cost formula for its supplies cost is $2,240 per month plus $6 per frame. For the month of May, the company planned for activity of 808 frames, but the actual level of activity was 810 frames. The actual supplies cost for the month was $7,090. The supplies cost in the flexible budget for May would be closest to:_____.a. $7,106.
b. $7,088.
c. $7,100.
d. $7,090.

Answers

Answer: c. $7,100

Explanation:

Supplies cost according to the flexible budget is to be calculated based on the actual level of activity.

The cost is:

= Fixed cost + (Variable cost * actual level of activity)

= 2,240 + (6 * 810)

= 2,240 + 4,860

= $7,100

Consider the following information: Total current assets $78,632 Deferred income taxes $3,210 Inventories $9,823 Prepaid expenses $1,050 Other assets $3,890 Total current liabilities $32,043 What is the quick ratio? 2.15 2.45 2.32 2.24

Answers

Answer:

2.15

Explanation:

The current account balance equals​ _______. A. net exports plus net foreign investment in the United States B. exports minus imports plus net interest and net transfers C. the capital and financial account balance minus the official settlements account balance D. net exports plus the official settlements balance

Answers

Answer:

a

Explanation:

the current account of a country measures the value of the trade balance, transfers and the net income

the component of the current account includes

trade balance - it measures the value of the  import and export of goods and services of a country.

net income - measures the value of the income received by a country's residents less the income paid to foreigners

transfers - it includes income sent home by a country's citizens working outside the country

Current account = net export + net income + net transfers

The two-country, multi-product model differs from the two-country, two-product model in that, in the former:__________
A) the relative wage ratio will determine the pattern of trade ( which good is exported by which country).
B) which country will export which product is determined entirely by labor productivity data.
C) full specialization is likely to hold in equilibrium.
D) none of the goods are potentially nontraded.
E) domestic relative prices are not relevant.

Answers

Answer: The relative wage ratio will determine the pattern of trade ( which good is exported by which country

Explanation:

A two-country, two-product world, explains two countries that trade with each other such that one has a comparative advantage over the other in the production of a good while the other country has a comparative advantage in the production of the other product.

The two-country, multi-product model differs from the two-country, two-product model in that, in the former the relative wage ratio will determine the pattern of trade ( which good is exported by which country).

Therefore, the correct option is A.

Power Drive Corporation designs and produces a line of golf equipment and golf apparel. Power Drive has 100,000 shares of common stock outstanding as of the beginning of 2018. Power Drive has the following transactions affecting stockholders' equity in 2018.

March 1 Issues 50,000 additional shares of $1 par value common stock for $47 per share.
May 10 Purchases 4,500 shares of treasury stock for $50 per share. June 1 Declares a cash dividend of $1.25 per share to all stockholders of record on June 15. (Hint: Dividends are not paid on treasury stock.)
July 1 Pays the cash dividend declared on June 1.
October 21 Resells 2,250 shares of treasury stock purchased on May 10 for $55 per share.

Required:
Record each of these transactions

Answers

Answer:

See the journal entries below.

Explanation:

Each of these transactions can be recorded in the journal as follows:

Date      Particulars                                         Debit ($)              Credit ($)  

Mar 1     Cash (50,000 * $47)                        2,350,000

             Common stock                                                                 50,000

             Additional Paid-in Capital                                           2,300,000

             (To record Issue of 50,000 additional shares for $47 per share.)  

May 10   Treasury stock (4,500 * $50)           225,000

              Cash                                                                               225,000

              (To record Purchase of 4,500 shares of treasury stock)              

Jun 1      Dividend (w.1)                                     181,875

              Dividend payable                                                           181,875

              (Record dividend declared.)                                                          

Jul 1       Dividend payable                                181,875

              Cash                                                                                181,875

              (Record dividend paid.)                                                                  

Oct 21    Cash (2,250 * $55)                             123,750

              Treasury stock (2,250 * $50)                                         112,500

              Additional Paid-in Capital                                                11,250

              (To record resale of shares of treasury stock.)                          

Working:

w.1. Dividend = Dividend per share * (Shares of common stock outstanding as of the beginning of 2018 + Additional shares issued on March 1 -  Shares of treasury stock purchased on May 10) = $1.25 * (100,000 + 50,000 - 4,500) = $181,875

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