_____ refers to the choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted marketsA. Segmentation
B. Supply chain
C. Logistics
D. Marketing mix
E. Media plan

Answers

Answer 1

Answer:

D. Marketing mix.

Explanation:

Marketing mix refers to the choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.

Generally, a marketing mix is made up of the four (4) Ps;

1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.

2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.

3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.

4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc.


Related Questions

The amortization of bond premium on long-term debt should be presented in a statement of cash flows (using the indirect method for operating activities) as a(n)

Answers

Answer:

Operating Activity

Explanation:

The Indirect method, reconciles the Operating Profit to the Operating Cash Flow by adjusting the following items (1) Non Cash flow items previously added or deducted from Operating Profit and (2) Changes in Working Capital items.

Amortization of bond premium is an item of non-cash flow that was previously deducted from Operating Profit and needs to be added back.

What term is used to identify the difference between the number of units of an item listed on the master schedule and the number of firm customer orders?

Answers

Answer:

Available to promise

Explanation:

Available-to-promise (ATP) refers to a function of a business in which the company provides a response to inquires of the order done by the customer that depended on the availability of the resources. Moreover, the quantities are also available based on the customer request and their delivery on due dates

So, the difference between the number of units listed on the master schedule and the number of customer orders is known as available to promise

Delta Distributors has accounts receivable of $2,750,000 and average daily credit sales of $118,280. The firm offers credit terms of 2/10, net 30. On average, what is the firm's accounts receivable period?

Answers

Answer:

The firm's accounts receivable period is 23.25 days

Explanation:

Accounts receivable period = 365 / Account receivable turnover ratio

When Account receivable turnover ratio = Net sales / Account receivables

Account receivable turnover ratio = 118,280 * 365 days/ 2,750,000

Account receivable turnover ratio = 15.698

Hence, Account receivable period = 365 / 15.698

Account receivable period = 23.25 days

A management control system is a logical integration of techniques to gather and use data and to evaluate performance.

a. True
b. False

Answers

Answer:

The correct answer is the option A: True.

Explanation:

To begin with, a management control system is understood as an ensemble of different subsystems that work with each other in order to cooperate to do the task and obtain the objectives that the user is looking for. In this case in particular, this type of system focus primarily in the objective of gathering data with the purpose of using it to evaluate the performances of the members of the organization so that would help the manager to take decisions when he has to. That is why that this system is a logical integration of techniques that would ensemble data to be used.

The following data were taken from the records of Clarkson Company for the fiscal year ended June 30, 2020.
Raw Materials Inventory 7/1/19 $48,100
Factory Insurance $4,700
Raw Materials Inventory 6/30/20 39,700
Factory Machinery Depreciation 16,100
Finished Goods Inventory 7/1/19 96,100
Factory Utilities 28,700
Finished Goods Inventory 6/30/20 19,900
Office Utilities Expense 8,550
Work in Process Inventory 7/1/19 19,900
Sales Revenue 555,000
Work in Process Inventory 6/30/20 19,900
Sales Discounts 4,300
Direct Labor 139,350
Plant Manager’s Salary 61,100
Indirect Labor 24,560
Factory Property Taxes 9,610
Accounts Receivable 27,100
Factory Repairs 1,500
Raw Materials Purchases 96,500
Cash 32,100
Required:
Prepare an income statement through gross profit.

Answers

Answer:

Clarkson Company

Income statement for the year ended June 30, 2020

Sales Revenue                                                               $555,000

Less Costs of Goods Sold :

Opening Finished Goods Inventory            $96,100

Add Cost of Goods Manufactured            $390,520

Less Closing Finished Goods Inventory    ($19,900)  ($466,720)

Gross Profit                                                                       $83,280

Explanation:

First prepare a Schedule of Manufacturing Costs to determine the Cost of Goods Manufactured.

Schedule of Manufacturing Costs

Factory Insurance                                                      $4,700

Raw Materials ($48,100 + $96,500 - $39,700)    $104,900

Factory Machinery Depreciation                              $16,100

Factory Utilities                                                        $28,700

Direct Labor                                                            $139,350

Plant Manager’s Salary                                             $61,100

Indirect Labor                                                          $24,560

Factory Property Taxes                                             $9,610

Factory Repairs                                                          $1,500

Add Opening Work In Process Inventory              $19,900

Less Closing Work In Process Inventory              ($19,900)

Cost of Goods Manufactured                              $390,520

The marketing team of a regional airline company plans to launch a new marketing campaign to draw more customers to its flights. Select the first three planning steps the marketing team should take to begin the campaign:

Answers

Explanation:

1. advertising

2. distribution

3. well crafted

Determine the target market, define purpose and objectives for IMC campaign, set S.M.A.R.T. goals are the first three planning steps the marketing team should take to begin the marketing campaign.

What is marketing campaign?

An integrated marketing communication is made up of a number of advertisement messages that all have the same idea and theme. A platform known as an IMC allows a collection of people to combine their views, ideas, and ideologies into one sizable media base.

Marketing efforts can help you find new consumers and raise brand awareness. They also help to establish a reputation, engage customers, and tell your target market about the most recent goods and services. They are therefore critically necessary for any firm.

Therefore, the marketing team's first three planning phases before launching the campaign should be to identify the target market, establish the purpose and objectives for the IMC campaign, and set S.M.A.R.T. goals.

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Kartman Corporation makes a product with the following standard costs: Standard Quantity or Hours Standard Price or Rate Standard Cost Per Unit Direct materials 6.5 pounds $ 7.00 per pound $ 45.50 Direct labor 0.6 hours $ 24.00 per hour $ 14.40 Variable overhead 0.6 hours $ 4.00 per hour $ 2.40 In June the company's budgeted production was 3,400 units but the actual production was 3,500 units. The company used 22,150 pounds of the direct material and 2,290 direct labor-hours to produce this output. During the month, the company purchased 25,400 pounds of the direct material at a cost of $170,180. The actual direct labor cost was $57,021 and the actual variable overhead cost was $8,931. The company applies variable overhead on the basis of direct labor-hours. The direct materials purchases variance is computed when the materials are purchased. The labor efficiency variance for June is:

Answers

Answer:

Direct labor time (efficiency) variance= $4,560 unfavorable

Explanation:

Giving the following information:

Standard= Direct labor 0.6 hours $ 24.00 per hour $ 14.40

Actual production= 3,500 units.

2,290 direct labor-hours were used.

To calculate the direct labor efficiency variance, we need to use the following formula:

Direct labor time (efficiency) variance= (Standard Quantity - Actual Quantity)*standard rate

Standard quantity= 3,500*0.6= 2,100

Direct labor time (efficiency) variance= (2,100 - 2,290)*24

Direct labor time (efficiency) variance= $4,560 unfavorable

The labor efficiency variance is $4,560 unfavorable.

Calculation of the labor efficiency variance:

The following formula should be used for determining the same.

Direct labor time (efficiency) variance= (Standard Quantity - Actual Quantity)*standard rate

Here,

Standard quantity= 3,500*0.6= 2,100

So,

Direct labor time (efficiency) variance= (2,100 - 2,290)*24

= $4,560 unfavorable

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Mr. Green contracts with Mr. Brown to repair his roof. Mr. Brown is about 75% done when the deadline of the contract occurs. Which legal standard would prevent Mr. Brown from being considered to be in breach of his agreement with Mr. Green?

Answers

Answer:

Substantial performance standard

Explanation:

Substantial performance standard refers to the legal standard in which the good and faith attempt is made so that the requirements of the contract or agreement could be performed

even if is not meet the requirements so we assume that the performance should be completed if its main motive is fulfilled

Therefore in the given case, the substantial performance standard is the correct option that fits to the situation

Kenny, Inc., is looking at setting up a new manufacturing plant in South Park. The company bought some land six years ago for $7.9 million in anticipation of using it as a warehouse and distribution site, but the company has since decided to rent facilities elsewhere. The land would net $10.7 million if it were sold today. The company now wants to build its new manufacturing plant on this land; the plant will cost $21.9 million to build, and the site requires $940,000 worth of grading before it is suitable for construction.

Required:
What is the proper cash flow amount to use as the initial investment in fixed assets when evaluating this project?

Answers

Answer:

$33,540,000

Explanation:

initial investment:

opportunity cost of land (resale price of land) = $10,700,000building cost of the facilities = $21,900,000other expenses related to the site (grading) = $940,000total $33,540,000

The purchase cost of the land is considered a sunk costs, since it is not relevant now. What is relevant is the price at which the land could be sold at the moment of starting the project.

Skyline Corp. will invest $210,000 in a project that will not begin to produce returns until the end of the 3rd year. From the end of the 3rd year until the end of the 12th year (10 periods), the annual cash flow will be $46,000. Use Appendix B and Appendix D for an approximate answer but calculate your final answer using the formula and financial calculator methods. a. Calculate the net present value if the cost of capital is 12 percent.

Answers

Answer:

$-2,801.13

Explanation:

Net present value is the present value of after tax cash flows from an investment less the amount invested.  

NPV can be calculated using a financial calculator  

Cash flow in year 0 = $-210,000

Cash flow each year from year 1 to 2 = 0

Cash flow each year from year 3 to 12 = $46,000.

I = 12%

NPV = $-2,801.13

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

Carter & Carter is considering setting up a regional lockbox system to speed up collections. The company sells to customers all over the U.S., and all receipts come in to its headquarters in San Francisco. The firm's average accounts receivable balance is $2.5 million, and they are financed by a bank loan at an 11% annual interest rate. The firm believes this new lockbox system would reduce receivables by 20%. If the annual cost of the system is $15,000, what pre-tax net annual savings would be realized? a. $32,400 b. $29,160 c. $40,000 d. $44,000 e. $36,000

Answers

Answer:

c. $40,000

Explanation:

Reduction in Account Receivables          $500,000

($2,500,000 * 20%)

* Interest rate                                               11%          

Annual saving                                             $55,000

Less: Annual cost of system                     -$15,000

Pretax Net annual savings                         $40,000

IBM expects to pay a dividend of $2 next year and expects these dividends to grow at 6​% a year. The price of IBM is $90 per share. What is​ IBM's cost of equity​ capital?

Answers

Answer:

Cost of equity = 8.22%

Explanation:

Cost of equity = Dividend per share /current market value + growth rate of dividend  

Cost of equity = 2/90 + 6%

Cost of equity = 0.0222 + 6%

Cost of equity =0.0222 + 0.06

Cost of equity = 0.0822

Cost of equity = 8.22%

Given the following data for Vinyard Corporation:
D=1000
V=4000
E=3000
V=4000

Calculate the proportions of debt (D/V) and equity (E/V) for the firm that you would use for
estimating the weighted average cost of capital (WACC):

A. 40% debt and 60% equity
B. 50% debt and 50% equity
C. 25% debt and 75% equity
D. none of the given values

Answers

Answer:

C

Explanation:

D / V = 1000 / 4000

Dividing 1000 by 4000 gives 0.25 = 25%

E / V = 3000 / 4000

Dividing 3000 by 4000 gives 0.75 = 75%

Kate is in the 15% tax bracket and has $29,000 available for investment during her current tax year. Assume that she remains in the same tax bracket over the next 11 years, and determine the accumulated amount of her investment after taxes if she puts the$29,000 into the following. (Round your answers to the nearest cent.)(a) a tax-deferred annuity that pays 4%/year, tax deferred for 11 years$ (b) a taxable instrument that pays 4%/year for 11 years

Answers

Answer and Explanation:

The computation is shown below:

a. The Accumulated amount of her investment atter taxes is

Before that first we have to determine the future value which is shown below:

As we know that

Future value = Present value × (1 + interest rate)^number of years

= $29,000 × (1 + 0.04)^11

= $44,644.17

And, the tax rate is 15%

So, the after tax value is

= $44,644.17 × (1 - 0.15)

= $37,947.54

b. Now for the second part it is

= Annual cash flows × Annuity factor at 3.4% for 11 years

= $29,000 × 10.638

= $308,502

Eakins Inc.'s common stock currently sells for $15.00 per share, the company expects to earn $2.75 per share during the current year, its expected payout ratio is 70%, and its expected constant growth rate is 6.00%. New stock can be sold to the public at the current price, but a flotation cost of 8% would be incurred. By how much would the cost of new stock exceed the cost of retained earnings

Answers

Answer:

1.12%

Explanation:

By how much would the cost of new stock exceed the cost of retained earnings = Cost of new equity - Cost of retained earnings

Cost of retained earnings = ((2.75 * 70%) / 15) + 6.00%  

Cost of retained earnings = ((2.75 * 0.7) / 15) + 0.06

Cost of retained earnings = 0.1283 + 0.06

Cost of retained earnings =0.1883

Cost of retained earnings = 18.83%

Cost of new equity= ((2.75 * 70%) / (15 * (1 - 8%) ) + 6.00%

Cost of new equity= 19.95%

Hence, Cost of new equity - Cost of retained earnings

= 19.95% - 18.83%

= 1.12%

Question 7 of 10 How much should you save each year for maintenance on your home? $500 Whatever your home inspector recommends 7% of your gross income At least 1% of the purchase price

Answers

Answer: At least 1% of the purchase price

Explanation:

The 1% rule is a popular practice that estimates that 1% of a house´s purchase price should be expected to be required for maintenance every year. This is the case for a house that is less than five years old. Houses between 5 and 25 years old could range between a 1 and 4% annual maintenance budget, depending also on its location, the market, its size, and the impact of the weather.

A divisional manager receives a bonus based on 10% of the residual income from the division. During the current year, the division reported revenues of $1,000,000 and expenses of $500,000. The division had $2,000,000 in average operating assets. The minimum required rate of return for the division was 15%. What was the amount of the manager's bonus

Answers

Answer:

The amount of the manager's bonus is $20,000

Explanation:

Residual income =  Net income - ( average operating assets * minimum rate of return)

Net income= Revenues - Expenses  = $1,000,000 - $500,000

Net income = $500,000

Residual income = 500,000 - (2,000,000 * 15%)

= 500,000 - $300,000

= $200,000

Managers bonus = $200,000 * 10%

Managers bonus = $20,000

Which of the following is one of the seven website design elements that marketers can use to produce an effective customer experience online?A. consistencyB. collaborationC. commercializationD. commerceE. creativity

Answers

Answer:

D

Explanation:

The Answer is Commerce

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Hannah Co. has 10,000 shares of $10 par common stock outstanding. A 10% stock dividend is declared when the market price is $50 per share.Following the stock dividend, a cash dividend of $4 per share is declared and paid to Hannah Cos' shareholders. The debit to Retained Earnings will be:

Answers

Answer:

Hannah Co.

The debit to Retained Earnings will be:

$44,000

Explanation:

Common Stock outstanding = 10,000 shares of $10 par

With a 10% stock dividend, the outstanding shares increase to 11,000 (10,000 x 1.1).

The cash dividend per share = $4

Total cash dividend equals $44,000 ($4 x 11,000).

So the Retained Earnings will be debited to the sum of $44,000 following the cash dividend to reduce the Retained Earnings account by $44,000.

You own two bonds. Both bonds pay annual interest, have 7 percent coupons, and currently have 7 percent yields to maturity. Bond A has 5 years to maturity and Bond B has 10 years to maturity. If the market rate of interest changes unexpectedly to 6 percent, the price of Bond A will change by _____ percent and the price of Bond B will change by _____ percent.

Answers

Answer:

the price of Bond A will change by 4.21% and the price of Bond B will change by 7.36%.

Explanation:

Bonds A and B

current bond price $1,000

interest rate 7%

Bond A matures in 5 years, annual payments

Bond B matures in 10 years, annual payments

if market interest decreases to 6%

Bond A:

$1,000 / (1 + 6%)⁵ = $747.26

$70 x 4.2124 (annuity factor, 6%, 5 periods) = $294.87

market price = $1,042.13

% change = 4.21%

Bond B:

$1,000 / (1 + 6%)¹⁰ = $558.39

$70 x 7.3601 (annuity factor, 6%, 10 periods) = $515.21

market price = $1,073.60

% change = 7.36%

Amy and Maxwell Walker have decided to invest their investment dollars: 40 percent in stocks, 30 percent in bonds, and 30 percent in cash equivalents. Over the past year, the market value of their bonds increased while the market value of their stocks declined. Using the asset allocation model, they should now

Answers

Answer:

C.use some of their cash equivalents to buy more stocks.

Explanation:

Data provided in the question

Stock = 40%

Bond = 30%

cash equivalent = 30%

The Market value of the bond rise

The market value of the stock falls

Based on the above information,

According to the asset allocation model, mostly everyone uses some of their cash equivalents i.e bank account, marketable securities to purchased more stock

Hence, the option c is correct

TB MC Qu. 9-251 Turrubiates Corporation makes a product that ... Turrubiates Corporation makes a product that uses a material with the following standards: Standard quantity 6.7 liters per unit Standard price $ 1.20 per liter Standard cost $ 8.04 per unit The company budgeted for production of 2,500 units in April, but actual production was 2,600 units. The company used 18,000 liters of direct material to produce this output. The company purchased 18,800 liters of the direct material at $1.30 per liter. The direct materials purchases variance is computed when the materials are purchased. The materials quantity variance for April is:

Answers

Answer:

Direct material quantity variance= $696 unfavorable

Explanation:

Giving the following information:

Standard quantity 6.7 liters per unit

Standard price $ 1.20 per liter

Actual production was 2,600 units.

The company used 18,000 liters of direct material to produce this output.

To calculate the direct material quantity variance, we need to use the following formula:

Direct material quantity variance= (standard quantity - actual quantity)*standard price

Standard quantity= 6.7*2,600= 17,420

Direct material quantity variance= (17,420 - 18,000)*1.2

Direct material quantity variance= $696 unfavorable

rdier attached to a life insurance policy that provides coverage on the insureds family members is called the

Answers

Answer: Other insured rider

Explanation:

The rider that is attached to a life insurance policy that provides coverage on the insureds family members is referred to as the other insured rider.

When more than one member of a particular family is to be provided insurance for, this type of rider is typically used.

True or false: A flexible budget reporting sales volumes at three different levels will have the same fixed costs.

Answers

Answer:

True

Explanation:

A flexible budget is a budget in which you modify the activity levels to reflect changes in sales to help the company adjusts to different circumstances that may occcur. Also, in this budget the fixed costs remain constant and the variable costs change with the activity levels. According to this, the answer is that the statement that says that a flexible budget reporting sales volumes at three different levels will have the same fixed costs is true.

It is true that a flexible budget presenting sales volumes at three levels would have the same fixed expenses.

Flexible budget:

A flexible budget is one in which activity levels are adjusted to reflect sales performance, allowing the organization to respond to unforeseen events.

Furthermore, in this budget, fixed expenditures stay constant while variable costs vary according to activity levels. The assumption that a flexible budget reporting sales volumes at three distinct levels will have the same fixed expenses.

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The advantages of using typedef do not include:a. Making programs more portable by allowing data types to be easily changed to meet system specifications.b. Making type names shorter.c. Making programs more readable.d. Increasing the efficiency of accessing struct member variables.

Answers

Answer:

d. Increasing the efficiency of accessing struct member variables.

Explanation:

In the programming language C and C++ there is a keyword i.e typedef that function is to provide a new name. It is to be used to develop an extra name for the other data type but it does not develop a new data type

Here the advantage of using typedef is as follows

1. It allows the data types for meeting the specifications of the system

2. The name would become shorter

3. Readable program

but it does not increase the efficiency

Hence, the last option is correct

Data related to the inventories of Costco Medical Supply are presented below: Surgical Equipment Surgical Supplies Rehab Equipment Rehab Supplies Selling price $ 276 $ 134 $ 354 $ 152 Cost 156 136 255 152 Costs to sell 17 17 16 7 In applying the lower of cost or net realizable value rule, the inventory of surgical supplies would be valued at:

Answers

Answer:

$117

Explanation:

Costco Medical Supply's merchandise inventory:

                  Surgical equip.  Surgical supplies  Rehab equip.  Rehab  supplies

Selling price          $276              $134                   $354                    $152

Cost                        $156              $136                   $255                    $152

Cost to sell               $17                 $17                      $16                       $7

Net realizable V.   $259              $117                   $338                    $145  

 

If we apply the lower of cost or net realizable rule for determining the value of surgical supplies, its value would be: $117 < $136

When we use the lower of cost or net realizable rule, we should value our inventory at the lowest value between original purchase cost and current net realizable value of the products.

In decision making under ________, there are several possible outcomes for each alternative, and the decision maker knows the probability of occurrence of each outcome

Answers

Answer: risk

Explanation:

In the decision making under risk, there are several possible outcomes for each alternative, and the decision maker knows the probability of occurrence of each outcome.

Unlike in uncertainties whereby the decision maker won't know the probability of the occurrence of the outcomes, in risk, one is aware.

In an international communication process carried out by a company, the sales force of the company that conveys the encoded message to the intended receiver acts as a(n)

Answers

Answer: message channel

Explanation:

In an international communication process carried out by a company, the sales force of the company that conveys the encoded message to the intended receiver acts as a message channel.

The sales force are said to act as a.mesage channel because they are the ones that pass the message across to the intended receiver.

Say that you purchase a house for $150,000 by getting a mortgage for $135,000 and paying a $15,000 down payment. If you get a 15-year mortgage with a 6 percent interest rate, what are the monthly payments

Answers

Answer:

Monthly installment  = $1,139.21

Explanation:

When a loan is to be paid over a period of time using a series of periodic equal installments, it is called loan amortization. Each equal installment is meant to liquidate the principal and the accrued interest.

The amount to be financed by way of loan=

= cost of house - down payment

= $150,000 - 15,000  = $135,000

The monthly equal installment is calculated as follows:

Monthly equal installment-= Loan amount/Monthly annuity factor

Monthly annuity factor  

=( 1-(1+r)^(-n))/r

Monthly interest rate (r)

= 6%/12= 0.5%

Number of months ( n) in 15 years

= 15* 12 = 180

Annuity factor  

= ( 1- (1.005)^(-180)/0.005= 118.504

Monthly installment = 135,000/ 118.504 =1139.21

Monthly installment  = $1139.21

Do you believe the cash flows from investing activities should include not only the return of investment, but also the return on investment, that is the interest and dividend revenue?

Answers

Answer:

Yes. Cash flows from investing activities should also include return on investment.

Explanation:

Dividend and Interest revenue arise as a result of the Investments that were made by the company and as such constitutes cash flow from investing activities of a Company.

Other Questions
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