activities related to human resources in which supervisors are likely to be directly involved are job analysis and design; employee training; recommendation of pay increases; and performance appraisals.
Activities in the area of human resources encompass anything and everything an organisation does that has to do with its workforce. These include activities such as recruiting, selection, training and development, as well as performance evaluation.
A person who takes on all of the administrative responsibilities within an organisation is referred to as a supervisor. He examines and assesses the performance of every worker, and he assists those workers in participating in activities that are associated with human resources.
The demands of the organisation, checking the performance of the employee while also providing them with direction and assistance and encouraging communication between the employee and the employer are all included in the supervisor's responsibilities.
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a ____________ is the share of profits or percentage of sales a franchisee pays to a franchisor.
Royalty is the sales percentage or profit share that a franchisee pays to the franchisor.
What is the name given to the share of profits paid by a franchisee to a franchisor?
A franchise (or franchising) is a system of product or service distribution that involves a franchisor, who creates the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and frequently an upfront fee for the right to operate under the franchisor's name and system. The "franchise," though technically the agreement that binds the two parties, most frequently refers to the enterprise that the franchisee runs. The term "franchising" most frequently refers to the process of developing and disseminating a brand and franchise system.
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in the event of a crisis, your company should be ready to respond immediately. therefore, having a crisis management plan is an important preparatory step. the ceo and pr director should handle external communication. additionally, your company should appoint a crisis team of five to seven employees who are responsible for executing the crisis management plan. this team will be responsible for implementing the plan and communicating important information internally.
First, there needs to be communication between the CEO and the PR director. They must rely on the crisis team because they will be in charge of carrying out the plan at that point.
A disruptive and unforeseen occurrence that poses a risk to an organization or its stakeholders must be handled through the crisis management process. The 1980s saw numerous large-scale industrial and environmental disasters, which gave rise to the subject of crisis management.
A crisis management team's job is to reduce tension. When a crisis is anticipated and resolution plans are in place, a crisis management team is effective. Employees and shareholders should be informed of the problem as soon as possible by the crisis management team.
First, a plan is required. Communication between the CEO and the PR director is necessary first. The crisis team will then be in charge of carrying out the plan, therefore they must rely on them. Communication between the two sides is necessary.
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although it is a strong relationship, a cooperative alliance lacks the that is needed between the various buying and supplying firms in order to optimize the benefits for all of the members of the supply chain.
Although it is a strong relationship, a cooperative alliance lacks the teamwork that is needed between the various buying and supplying firms in order to optimize the benefits for all of the members of the supply chain.
What does the International Cooperative Alliance mean?The International Co-operative Alliance (ICA) is a free, non-governmental organization that unites, advocates for, and supports cooperatives all over the world. It exists to offer a powerful and effective global voice and venue for knowledge, expertise, and coordinated action for and about cooperatives.
What is the International Cooperative Alliance's main goal?The primary goals of the ICA are to advance "the world cooperative movement: to promote and safeguard cooperative values and principles; to enable the establishment of economic and other mutually beneficial links amongst its member organizations."
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in general, groups organized on behalf of businesses and industries have more lobbyists and more financial resources than citizen groups.
true, groups organized on behalf of businesses and industries have more lobbyists and more financial resources than citizen groups.
In its original sense, lobbying related to efforts to influence legislators' votes, typically in the lobby outside the legislative chamber. Lobbying is any endeavor by people or private interest organizations to influence government decisions. Any political system will inevitably involve some type of lobbying.
The practice of lobbying, which has drawn particular attention in the US, can take many different forms. Before legislative committees, group representatives may testify. Government representatives may be "buttonholed" in hotels, resorts, or private residences.
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Which of the following is NOT protected by copyright?
A)Trade secrets
B)Photographs
C)Written music
D)Newspapers
Newspapers released prior to 1927 are exempt from copyright and are deemed to be in the "public domain." Hence option D is correct .
What is Copyright ?A copyright is a sort of intellectual property that, typically for a certain period of time, grants its owner the sole authority to reproduce, transmit, adapt, exhibit, and perform a creative work.
The creative work could take the form of something musical, artistic, educational, or literary. A creative work's original expression of a concept is what copyright is meant to protect, not the idea itself. A copyright may be susceptible to restrictions based on factors of public interest, such as the fair use doctrine in the US.
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Which of the following statements about botnets is not true?
A. Botnets are often used to perpetrate DDoS attacks. B. Eighty percent of the world's malware is delivered by botnets. C. Botnets are often used for click fraud. D. It is not possible to make a smartphone part of a botnet. E. Ninety percent of the world's spam is delivered by botnets.
The statement that is not true about the botnet is that It is not possible to make a smartphone part of a botnet. Option D is correct.
What is Botnet?A botnet (short for “robot network”) is a network of infected computers controlled by a single attacking party known as the “bot-herder.” A bot is any individual machine under the control of the bot-herder.
Botnets are frequently used to launch DDoS attacks, and botnets deliver 80% of the world's malware, which is frequently used for click fraud. It is not possible to make a smartphone part of a botnet, which is a false statement about botnets.
Therefore, option D is correct.
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specialty insurers such as those offering surety bonds, aviation insurance, and livestock mortality insurance usually
Specialty insurers that provide livestock mortality insurance, surety bonds, and aviation insurance typically centralize the underwriting process.
What tasks are carried out by underwriters?The degree of business risk for insurers is evaluated by underwriters. By appropriately valuing investment risk, underwriting contributes to the establishment of suitable premiums, the creation of a market for securities, and the setting of reasonable borrowing rates for loans. Insurance underwriters assess the risks associated with insuring individuals and assets and determine a risk's price.
Who is a part of the underwriting process?Your lender must first confirm the details of your income, assets, debt, and property in order to grant you the loan. Underwriting is the name given to this process. The level of risk that a lender will tolerate if they decide to provide you a loan is determined by an underwriter, a financial expert who evaluates your financial condition.
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on january 1, year 1, beatie company borrowed $390,000 cash from central bank by issuing a five-year, 5 percent note. the principal and interest are to be paid by making annual payments in the amount of $90,080. payments are to be made december 31 of each year, beginning december 31, year 1.
The amortization schedule of the company is shown and $0 is the final balance after five years.
What is the amortization schedule?Based on the amortization process, a periodic payment amount owed on a loan (usually a mortgage) is calculated using an amortization calculator.
The total amount of each payment under the amortization repayment plan is the same, but each installment contains different amounts of interest and principal.
An amortization schedule calculator is frequently used to adjust the loan amount until the monthly payments comfortably fit into a budget.
It may also be used to change the interest rate to see what kind of property or car a person can buy depending on the rate.
So, the amortization schedule of the company is attached below.
Therefore, the amortization schedule of the company is shown and $0 is the final balance after five years.
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Correct question:
On January 1, Year 1, Beatie Co. borrowed $200,000 cash from Central Bank by issuing a five-year, 6 percent note. The principal and interest are to be paid by making annual payments in the amount of $47,479. Payments are to be made on December 31 of each year, beginning December 31, Year 1.
Required:
1. Prepare an amortization schedule for the interest and principal payments for the five-year period. (Round your answers to the nearest dollar amount.)
below are the summarized statements of cash flows for two companies. based on the information discussed in class, which company has a stronger statement of cash flows? car corporation bus corporation net cash flows from operating activities 1,100 25,600 net cash flows from investing activities 2,700 (6,250) net cash flows from financing activities 4,200 (11,700) net change in cash $8,000 $7,650
Net change in cash $8,000 $7,650 has a stronger statement of cash flows.
The amount of money that flows into and out of a business is referred to as its cash flow .For businesses, sales bring in money, but they also have expenses. They might also make money from investments, royalties, licensing agreements, and interest. Additionally, they could provide things on credit with the promise of payment later. Evaluating the quantity, timeliness, and unpredictable nature of cash flows as well as their origins and destinations is one of the most important objectives of financial reporting. It is essential for figuring out an organization's liquidity, adaptability, and overall financial success. A company's ability to fulfill commitments, reinvest in its business, distribute earnings to shareholders, cover costs, and function as a safety net in case of impending financial troubles is indicated by positive cash flow.
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Net change in cash $8,000 $7,650 has a stronger statement of cash flows.
The amount of money that flows into and out of a business is referred to as its cash flow .For businesses, sales bring in money, but they also have expenses. They might also make money from investments, royalties, licensing agreements, and interest. Additionally, they could provide things on credit with the promise of payment later. Evaluating the quantity, timeliness, and unpredictable nature of cash flows as well as their origins and destinations is one of the most important objectives of financial reporting. It is essential for figuring out an organization's liquidity, adaptability, and overall financial success. A company's ability to fulfill commitments, reinvest in its business, distribute earnings to shareholders, cover costs, and function as a safety net in case of impending financial troubles is indicated by positive cash flow.
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On-a-Roll, Inc. amortizes its copyright of $20,000 over 20 years. Miss Hap, the bookkeeper, forgot to record the amortization in the current year. The effect of this mistake causes ______.
On-a-Roll, Inc. amortizes its copyright of $20,000 over 20 years. Miss Hap, the bookkeeper, forgot to record the amortization in the current year. The effect of this mistake causes net income and asset to be overstated.
Overstated balance means the amount of balance is more but it should be less. It can happen due to error or omission.
As copyright amortization entry should be Amortization expense a/c debit to copyright a/c credit
Amortization expense is carried to profit and loss account which reduces the net income or profit. As the entry is not recorded therefore it will increase the net income. Hence net income balance will be overstated.
Amortize cause asset balance to decrease, but due to this mistake asset balance is not get reduced which results in asset balance overstated.
This mistake can be solved by recording the entry in the financial statements.
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collision insurance covers your vehicle against risks such as falling objects, hail, and other non-accident situations.
The vehicle is made drivable by comprehensive physical damage coverage, which guards against these dangers.
What is physical damage?Physical damage is defined as actual physical harm to a property that, whether due to an accident or otherwise, materially reduces its usability, marketability, or value. This includes, but is not limited to, damage brought on by fire, the destruction of tangible property, construction flaws, land subsidence, earth movement, or slippage, flood, earthquake, war, civil insurrection, or riot, as well as damage resulting from these events. It is not considered physical damage if there is asbestos, lead paint, or radon gas in the home on the property. Physical damage refers to actual, unintentional physical loss or damage to the aircraft, also referred to as loss. It excludes, however, loss of use and any potential residual value depreciation after repairs have been made.
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Danahy Corporation manufactures a single product. The following data pertain to the company's operations over the last two years:
Variable costing net operating income, last year $ 52,000
Variable costing net operating income, this year $ 68,000
Fixed manufacturing overhead costs released from inventory under absorption costing, last year $ 4,000
Fixed manufacturing overhead costs deferred in inventory under absorption costing, this year $ 6,000
What was the absorption costing net operating income this year?
Multiple Choice
$62,000
$74,000
$70,000
$66,000
$74,0000, This year's revenue under absorption costing is equal to this year's revenue under variable costing plus the fixed manufacturing overhead cost deferred in inventory. This year's revenue is $68,000 + 6000 = $74,000.
How is net operating income calculated using absorption costs?The finance manager can estimate how much the company may incur in production costs by using the absorption costing formula: (materials + labor + variable production overhead + fixed production overhead) (number of completed units).
What are the two costs of absorption limitations?Absorption costing has the drawback of distorting the picture of a company's profitability. Additionally, it is useless for product line comparisons or analysis intended to increase operational and financial efficiency.
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Land acquired so that it can be resold in the future is listed on the balance sheet as a(n) _______________, but land acquired for use in the operations of a business is listed on the balance sheet as a(n) _______________.
a. current asset, long term asset.
b. long term asset, investment.
c. investment, long-term asset.
d. property, plant, and equipment asset, intangible asset.
e. none of the above
Land acquired so that it can be resold in the future is listed on the balance sheet as a(n) long term asset, but land acquired for use in the operations of a business is listed on the balance sheet as a(n) investment.
What is land held for future use on a balance sheet?On a company's balance sheet, land is categorized as a long-term asset because it normally isn't anticipated to be converted to cash within a year. The asset with the longest life span is thought to be land.
The land is regarded as a non-operating asset until it is utilized. Unallocated cash and marketable securities, loans receivable, idle equipment, and undeveloped land are examples of typical non-operating assets.
On the balance sheet, land is classified as an investment under category b because it can be sold again in the future. Land that is bought with the intention of earning money later on is documented as Land Held for Investment and is kept apart from land held for operations.
Hence, option B is correct.
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l’oréal engages in _______ on mtv’s the hills: new beginnings by strategically featuring their makeup products being used by cast members to reach the product’s target markets.
l’oréal engages in product placement on mtv’s the hills: new beginnings by strategically featuring their makeup products being used by cast members to reach the product’s target markets.
What is product placement?Product placement can be described as the form of advertising which is been usd by most of the company whereby the branded goods and services are featured in a production that targets a large audience.
It should be noted that the Product placement, can as well be described as the embedded marketing, because it can be seen as a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Therefore, it is one whereby there is a strategically featuring involving the makeup products being used by cast members to reach the product’s target markets.
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as the recipient of their customer's efforts, the supply firm manager has the opportunity to improve the relationship with the customer. improved relationships can result in increased market share, growth opportunities and other benefits. group of answer choices mod sdp sop pos pods flag question: question 44
As the recipient of their customer's SD efforts, the supply firm manager has the opportunity to improve the relationship with the customer.
The supply curve indicates us the quantity that a firm will produce at extraordinary fees. Discern 7.21 "The deliver Curve of an individual firm" exhibits something great: the individual supply curve. It's far the same as a company's marginal fee curve. of the firm is the marginal value curve.
The deliver curve is a image illustration of the correlation between the fee of an excellent or provider and the quantity supplied for a given duration. In a typical illustration, the rate will appear on the left vertical axis, whilst the quantity provided will appear at the horizontal axis.
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Say you own an asset that had a total return last year of 11.95 percent. If the inflation rate last year was 2.32 percent, what was your real return?
The real return last year was 9.63 percent.
Real return is calculated by subtracting the inflation rate from the total return.
In this case, 11.95 percent (total return) - 2.32 percent (inflation rate) = 9.63 percent (real return).
In the field of economics, inflation is the broad term for a rise in the cost of goods and services across an economy.
Each unit of currency may purchase fewer products and services as the general price level rises, hence inflation is associated with a decline in the purchasing power of money.
After deducting taxes and inflation, an investment's real return is what was made. Real returns are less favourable than nominal returns, which do not account for inflation or taxes.
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Which checking account would be best for kiera? account
A bank account is labeled Minimum Balance with entries[tex]500[/tex]dollars, [tex]250[/tex]dollars[tex], 50[/tex] dollars.
A bank account is a financial record of the financial transactions between a bank and a customer that is kept by a bank or other financial organization. The terms and conditions for each type of account each financial institution offers are set by the institution itself. These accounts are categorised into categories that are easily understood, such as deposit accounts, credit card accounts, current accounts, loan accounts, or many other types of accounts. A consumer could have multiple accounts. When a customer opens an account, the money they deposit with the financial institution is recorded in the account they choose. Loan loaders allow for the withdrawal of money.
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A bank account is labeled Minimum Balance with entriesdollars, dollars dollars.
A bank account is a financial record of the financial transactions between a bank and a customer that is kept by a bank or other financial organization. The terms and conditions for each type of account each financial institution offers are set by the institution itself. These accounts are categorised into categories that are easily understood, such as deposit accounts, credit card accounts, current accounts, loan accounts, or many other types of accounts. A consumer could have multiple accounts. When a customer opens an account, the money they deposit with the financial institution is recorded in the account they choose. Loan loaders allow for the withdrawal of money.
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FILL IN THE BLANK. ___ are ostensibly designed to protect the parental rights of a putative father who has registered by giving him notice of a pending adoption proceeding.
Financial statement are ostensibly designed to protect the parental rights of a putative father who has registered by giving him notice of a pending adoption proceeding.
Despite occasional linguistic variations, "putative father" generally refers to a male who alleges or asserts parental rights for a child born to a woman to whom he was not married at the time of the kid's birth. The father acquires parental responsibility for his kid by having his name added to the birth certificate. After then, his child is eligible for benefits including Social Security, life insurance, military pay, and inheritances. To provide a man in this situation with notice before any termination procedures, Pennsylvania keeps a record of putative dads.
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Last year, a vendor cost of goods sold was $8,000 and average inventory investment was $500. This vendor's ________ was 16.-fill rate-weeks of supply-inventory turnover
This vendor's inventory turnover was 16.-fill rate-weeks of supply-inventory turnover
Inventory turnover is the period of time between when a corporation purchases a product and when it is sold. Having sold all of the merchandise that was purchased, less any items lost to damage or shrinkage, is referred to as a complete turnover of inventory.
Inventory turnovers occur frequently in successful businesses, however the number varies by industry and product category. While particularly high-end luxury items, such as luxury handbags, typically see few units sold per year and lengthy production schedules, consumer packaged goods (CPG) typically have rapid turnover.
Turnover can be impacted by a variety of inventory management issues, such as fluctuating client demand, inadequate supply chain planning, and overstocking.
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during the baroque period in england _____________ was considered brittan’s greatest architect.
During the baroque period in England Gian Lorenzo Bernini was considered Britain’s greatest architect.
What is architecture?Architecture is referred to as an innovative technique or artwork based on building or physical structures that aims at creating cultural values for upcoming generations to understand the importance of history.
One of the most important Baroque architects was Gian Lorenzo Bernini. His name would become associated with the development of dramatic settings that sought to generate strong emotions as the Rome-based aesthetic spread throughout Europe.
The excellent structural compositions of Bernini are also well recognized. St. Peter's gallery was the location of his most imposing design.
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which one of the following is not a tool that company managers can use to promote operating excellence in performing value chain activities?
Six Sigma quality programs
Resource optimization programs
Adoption of best practices
Benchmarking
Total quality management programs
Resource optimization programs is not a tool that company managers can use to promote operating excellence in performing value chain activities.
Which four elements make to operational excellence?"There are four primary categories that make up operational excellence. The International Society of Six Sigma Professionals' Chairman and CEO Peter Peterka lists these as strategy deployment, performance management, high performance work teams, and process excellence.
is a useful tool for assisting business managers in determining the optimal approach to take when carrying out a specific activity?Benchmarking is the process of looking externally to identify the best practice for carrying out a task, followed by the development of data to assess how well a company's performance of that task compares to the best-practice standard.
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bema is a finance manager for glorious gardens, a wholesale florist. as finance manager, which of the following would be one of bema's responsibilities?
a) Preparing tax returns
b) Preparing financial statements
c) Planning for spending funds on long-term assets, such as plant and equipment
d) Production planning and resource development
Bema's responsibilities as a financial manager include budgeting for long-term assets such as plant and equipment. Thus, the correct choice is (c) Planning for spending funds on long-term assets, such as plant and equipment.
What exactly is term budgeting?A budget is an estimate of revenue and costs for a given period of time that is generally created and re-evaluated on a regular basis. Budgets may be created for an individual, a group of individuals, a company, a government, or almost anything else that generates and spends money. Budgeting is essential for managing monthly spending, preparing for life's unexpected occurrences, and being able to buy big-ticket things without falling into debt. Keeping track of how much you make and spend does not have to be a chore, does not require you to be a math genius, and does not preclude you from purchasing the items you desire. It simply implies that you'll know where your money is going and will have more control over your budget.
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Buying behavior may be defined as the decisions and actions of people involved in buying and using products. Which of the following is normally included major focus in the study of buying behavior?
(a) Institutional buying behavior
(b) Personal buying behavior
(c) Consumer buying behavior
(d) Governmental buying behavior
The option that is normally included as major focus in the study of buying behavior is consumer buying behavior. The Option C is correct.
What does Buying behavior involves?In marketing, a buyer behavior means the decision and acts people undertake to buy products or services for individual or group use. Also known as “consumer buying behavior” often applies to individual customers in contrast to businesses.
This behavior is a driving force behind any marketing process and involves understanding why and how people decide to purchase product or why they are so loyal to one particular brand is the number one task for companies that strive for improving their business model and acquiring more customers.
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"Unitech industries offers comparatively low compensation but many unique benefits to its employees. Which approach is the best way to communicate this information?A. Conduct compensation and benefits training sessions with employeesB. Schedule an annual compensation and benefits fair for employeesC. Send monthly memos highlighting the compensation and benefits plansD. Create a total rewards dashboard summarizing the value of all benefits offered to employeesE. Publish reports describing competitor compensation and benefits plans"
The best way to communicate the unique benefits that Unitech industries offers to its employees is by creating a total rewards dashboard summarizing the value of all benefits offered to employees. Thus, the correct answer is option D.
What are benefits to employees?Employee benefits are any forms of perks or compensation that are provided to employees in addition to their base salaries and wages. Any form of indirect pay offered to an employee, either mandatory or voluntary, can be classified as an employee benefit.
Some employee benefits are required by law. There are standard benefit regulations all employers must follow. A dashboard must be created to summarize all the benefits that a company is offering to its employee.
Therefore, the correct answer is option D.
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working capital management is relatively unimportant for a small business.
This assertion is false. Working capital management is somewhat significant for a small business.
What really is working capital management for small company?Working capital management refers to the process of adjusting a business strategy in such a way that it ensures a firm can function profitably by making the best use of and monitoring its current assets and liabilities.
Working capital represents how efficiently a company is working. A business owner needs to have a better liquidity position because it doesn't have many alternative resources to rely on if its assets can't pay its expenses. A positive working capital would be when current assets surpass current obligations.
Why is working capital vital for a small business?Understanding your working capital gives you a snapshot of your operational efficiency and short-term financial health. Companies can invest and expand if they have extra working capital. However, if their working capital is negative, they could not be able to pay their debtors or workers.
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the estimation of costs is generally most difficult when the ___________ process has been chosen.
The estimation of costs is generally most difficult when the job shop process has been chosen.
What is a job shop process?Generally, Job shops are primarily small manufacturing systems that manage job production, also known as custom/bespoke or semi-custom/bespoke manufacturing processes.
These processes may include batch jobs or client orders ranging from small to medium in size. Job shops are also known as batch shops. Work shops often move on to various projects after one job is done before beginning another.
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camilo's property, with an adjusted basis of $210,400, is condemned by the state. camilo receives property with a fair market value of $241,960 as compensation for the property taken. a. What is Camilo’s realized and recognized gain?
Camilo's realized gain is $_____ and his recognized gain is $_____.
b. What is the basis of the replacement property?
The basis of the replacement property is $_____.
The property taken. a. What is Camilo’s realized and recognized gain are:
Camilo's realized gain is $31560and his recognized gain is $31560.
The basis of the replacement property is $$210400.
Recognized gain = $241,960 - S210,400
= $31560
The whole Recognized gain can be deferred as it is like kind exchange so deferred gain is $31560.
Tax basis of new Prperty = cost - postponed gain
= $241,960 - $31560
= $210400.
A identified benefit is whilst an funding or asset is offered for an quantity this is extra than what changed into in the beginning paid. Recognizing profits on an asset will cause a capital profits situation, however best if the asset is deemed to be capital in nature.
Calculate a Recognized Gain. A benefit is calculated as the sale rate of an asset, minus the acquisition value of the asset. For example, whilst an investor buys a residence for $500,000 and sells it a yr later for $600,000, the identified benefit is $100,000.
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due to the market inefficiencies created by , one of the roles of government is to limit their market power or even to eliminate them entirely
Due to the market inefficiencies created by monopolies, one of the roles of government is to limit their market power or even to eliminate them entirely.
How are natural monopolies governed by the government?In most instances of natural monopolies that the government permits, there are regulatory bodies in each area to act as the general public's watchdog. Usually, public commissions or state-run departments of public utilities are in charge of regulating utilities.
Why does the government typically control the costs, output, and caliber of products and services created by natural monopolies?to guarantee lower pricing for customers than would be the case in the absence of regulation. The sole vendor in a market is a pure —-. the variation in a company's total revenue caused by a single unit change in the amount of output produced and sold.
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which of the following controls would most likely reduce the risk of diversion of customer receipts by a client’s employees?
(1) A bank lockbox system.
(2) Prenumbered remittance advices.
(3) Monthly bank reconciliations.
(4) Daily deposit of cash receipts.
Option (a), a bank lockbox system would probably reduce the likelihood that a client's staff would steal customer receipts.
What is a bank lockbox system?Businesses can receive payments from customers by using the lockbox banking facility that banks provide as a service. The service directs customer payments to a specific post office box rather than to the company.
When you use a bank's lockbox service, you have access to one or more lockboxes, which are simply post office boxes that the bank can put up across the country so that your business can collect client checks or payments. Lockbox solutions enable businesses to receive money more quickly.
Who use a lockbox setup?Lockboxes are available as retail or wholesale. Retail lockboxes are frequently utilized by companies that get a lot of small-dollar cheques. For instance, medical practices frequently receive a large number of postal checks in a range of amounts, based on the copays of the patients.
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PLEASE HELP
pt 1. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign—universal, customized for each geographical region, or something else, and why?
pt 2. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products?
The kind of campaign that would work best for a Super Bowl is one that is universal. This is because the nature of people who come to the Super Bowl can best be described as a heterogenous marketing segment.
The kind of companies that could benefit from placing ads on the NFL website are those in the sports, health, and fitness industry.
What is a universal campaign?Universal Ads provides you with unique, cross-platform insights into the data you need to be successful. Events from the bottom of the funnel are integrated across platforms. Ad network conversion rates are contrasted. Long-term trends, are segmented by platform, ad set name, channel, and other factors.
Previous research has found that businesses' sales do not increase when their Super Bowl commercials run. New university research, on the other hand, reveals that Super Bowl advertising causes brief increases in web searches and word-of-mouth impressions.
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