An insurance company received claim forms from 22 phony doctors. The forms all originated from two addresses: a post office box and a business located in a nearby city and owned by the manager's husband. The manager used a limousine to pick up fellow employees from an expensive restaurant. What fraud symptoms are mentioned in this scenario

Answers

Answer 1

Answer:

Option D

Explanation:

Complete question

An insurance company received claim forms from 22 phony doctors. The forms all originated from two addresses: a post office box and a business located in a nearby city and owned by the manager's husband. The manager used a limousine to pick up fellow employees from an expensive restaurant. What fraud symptoms are mentioned in this scenario? A) Accounting anomalies B) Extravagant lifestyles C) Internal control weaknesses D) Both a and b E) All of the above

Solution

The Accounting anomalies are include the following

a) source documents

b) faulty journal entries

c) inaccuracies in ledgers

Extravagant lifestyles fraud occur when a person's expense is not in compliance of their known income.

Hence, both option A and B are correct.

Option D


Related Questions

The financial statements of Apple Inc. in Appendix A contain the following selected accounts, all in thousands of dollars.

Common Stock $35,867
Accounts Payable 49,049
Accounts Receivable 17,874
Selling, General, and Administrative Expenses 15,261
Inventories 4,855
Net Property, Plant, and Equipment 33,783
Net Sales 229,234

Required:
a. What is the increase and decrease side for each account?
b. What is the normal balance for each account?

Answers

Answer:

Apple Inc.

a. The increase and decrease side for each account

                                                                             ($'000) Increase  Decrease

                                                                                              Side          Side

Common Stock                                                 $35,867    Credit      Debit

Accounts Payable                                               49,049    Credit      Debit

Accounts Receivable                                           17,874     Debit       Credit

Selling, General, and Administrative Expenses 15,261     Debit       Credit

Inventories                                                            4,855     Debit       Credit

Net Property, Plant, and Equipment                  33,783     Debit       Credit

Net Sales                                                          229,234     Credit      Debit

b. The normal balance for each account

                                                                             ($'000) Normal Balance

                                                                                             

Common Stock                                                 $35,867    Credit Balance

Accounts Payable                                               49,049    Credit Balance

Accounts Receivable                                           17,874     Debit Balance

Selling, General, and Administrative Expenses 15,261     Debit Balance

Inventories                                                            4,855     Debit Balance

Net Property, Plant, and Equipment                  33,783     Debit Balance

Net Sales                                                          229,234     Credit Balance

Explanation:

Selected Accounts from Appendix A of Apple' Financial Statements:

                                                                             ($'000)

Common Stock                                                 $35,867

Accounts Payable                                               49,049    

Accounts Receivable                                           17,874

Selling, General, and Administrative Expenses 15,261

Inventories                                                            4,855

Net Property, Plant, and Equipment                  33,783

Net Sales                                                          229,234

b) Assets and Expenses increase by debit entries to their accounts, and they decrease by credit entries.  They normally have debit balances.  On the other hand, Liabilities, Equity, Revenue, and Income normally have credit balances.  They increase by credit entries to their accounts and decrease by debit entries.

The difference between a low-cost provider strategy and a focused low-cost strategy is Multiple choice question. the company's willingness to accept a lower profit margin. the uniqueness of the product or service. the size of the company's targeted buyer group. the length of the value chain.

Answers

Answer:

the size of the company's targeted buyer group.

Explanation:

Low cost strategies are used by sellers to gain more patronage of their products. It gives them competitive advantage of having low prices and this will in turn increase sales.

The low-cost provider strategy involves a reduction in prices of all the products a company sells in all locations while still making a profut. An appeal is made to a broad market to attract customers in mass.

The focused low-cost strategy on the other hand involves cost reduction in a targeted niche. It does not appeal to the broad market but rather to a specific customer profile.

So the difference between these two strategies is the size of the company's targeted buyer group.

Consuela is a business analyst for her company. She is working from home and on a video conference with several other team members. Her video conferencing client displays a message indicating that the quality of her connection is unstable. What is the most likely problem

Answers

Answer: c) Latency between her VPN client removing encryption and making it available to the video-conferencing client is causing poor performance.

Explanation:

A Virtual Private Network (VPN) is used to protect the identity of people online as it encrypts a person's data and uses different servers to allow them browse the web and with a different IP address from the user's original IP address that way it appears as though the user is somewhere else in the world than they actually are.

In doing this however, VPNs might give slow speeds due to the latency that develops as the VPN encrypts and decrypts data for use. In this case, the VPN latency in decrypting the video call for Consuela to see it is slowing down the speed of the Video conferencing client.

a T-bill money market fund that yields a sure rate of 4.6%. The probability distributions of the risky funds are: Expected Return Standard Deviation Stock fund (S)166%Bond fund (B)70%The correlation between the fund returns is 0.0800. What is the Sharpe ratio of the best feasible CAL

Answers

Answer:

The Sharpe ratio of the best feasible CAL is 0.3167.

Explanation:

Note: This question is not complete as some data are omitted. The complete qustion is therefore provided before answering the question. See attached pdf file for the complete question.

Risk-free rate = Sure rate of the T-bill money market fund = 4.6%, or 0.046

Sharpe ratio of a fund = (Expected return - Risk-free rate) / Standard Deviation …………. (1)

Using equation (1), we have:

Sharpe ratio of Stock fund = (16% - 4.6%) / 36% = 0.3167

Sharpe ratio of Bond fund = (7% - 4.6%) / 30% = 0.08

Since Sharpe Ratio of Stock Fund (S) is higher than Sharpe Ratio of Bond Fund (B), this implies that the best option is to invest in Stock Fund (S).

Therefore, the Sharpe ratio of the best feasible CAL is 0.3167.

Felix is training for a triathlon, a timed race that combines swimming, biking, and running. Consider the following sentence: Felix has only 20 hours this week that he can devote to training. Each hour he spends swimming is an hour that he can't spend biking or running. Which basic principle of individual choice do these statements best illustrate?

a. Juanita can use time most efficiently by spending the same amounts of time on swimming, biking, and running.
b. People face trade-offs
c. People usually exploit opportunities to make themselves better off.
d. Juanita has an incentive to spend more time on swimming than on biking or running.

Answers

The two choices that could represent this would be A, and B. I believe the correct answer to be B however.

Accounting costs and economic costs differ because A) Economic costs include explicit costs and accounting costs do not. B) Accounting costs include explicit costs and economic costs do not. C) Economic costs include implicit costs and accounting costs do not. D) Accounting costs include implicit costs and economic costs do not.

Answers

Answer:

C) Economic costs include implicit costs and accounting costs do not.

Explanation:

Economic cost can be calculated as follow

Economic Cost = Explicit cost + Implicit cost

Whereas, the Implicit cost is calculated as follow

Accounting cost = Explicit cost

Hence, the difference between the economic cost and accounting cost is only the implicit cost.

Implicit cost is the opportunity cost.

Economic costs include implicit costs, such as opportunity costs, while accounting costs only consider explicit costs, such as monetary expenses. Therefore, option C is correct.

Economic costs encompass the full measure of costs incurred in pursuing a particular course of action. They extend beyond explicit monetary expenses and include implicit costs, such as opportunity costs. Opportunity costs represent the value of the next-best alternative forgone when making a decision.

Economic costs reflect the total resources and opportunities sacrificed, both explicit and implicit, to undertake a specific activity or venture.

By accounting for both explicit and implicit costs, economic costs provide a more comprehensive assessment of the true cost of a decision or action, considering the value of all foregone opportunities and resources used in the process.

Therefore, option C is correct.

Learn more about Economic costs here:

https://brainly.com/question/16664593

#SPJ6

Cashan Corporation makes and sells a product called a Miniwarp. One Miniwarp requires 1.5 kilograms of the raw material Jurislon. Budgeted production of Miniwarps for the next five months is as follows: August 24,500 units September 24,700 units October 24,600 units November 26,400 units December 24,500 units
The company wants to maintain monthly ending inventories of Jurislon equal to 30% of the following month's production needs. On July 31, this requirement was not met since only 10,400 kilograms of Jurislon were on hand. The cost of Jurislon is $4.00 per kilogram. The company wants to prepare a Direct Materials Purchase Budget for the next five months.
The desired ending inventory of Jurislon for September is:_______.
a. $29,640
b. $29,520
c. $44,460
d. $44,280

Answers

Answer:

Option d ($44,280) is the correct option.

Explanation:

Given:

Maintain monthly inventory,

= 30%

October production,

= 24,600 units

Rate per kg,

= $4

For September month,

The desired ending units will be:

= [tex]Maintain \ monthly \ inventory\times Production \ in \ October[/tex]

= [tex]30 \ percent\times 24600[/tex]

= [tex]7380 \ units[/tex]

The required quantity will be:

= [tex]1.5 \ kg\times Desired \ ending \ units[/tex]

= [tex]1.5 \ kg\times 7380[/tex]

= [tex]11070 \ units[/tex]

hence,

The total price will be:

= [tex]Rate \ per \ kg\times Required \ quantity[/tex]

= [tex]4\times 11070[/tex]

= [tex]44280[/tex] ($)

You want to borrow $91,000 from your local bank to buy a new sailboat. You can afford to make monthly payments of $1,750, but no more. Assuming monthly compounding, what is the highest rate you can afford on a 60-month APR loan

Answers

Answer:

5.784%

Explanation:

PV = $91000

PMT = -$1750

N = 60

FV = $0

Using the financial calculator to solve for I/Y

Interest yield = CPT I/Y(91000, -1750, 60, 0)

Interest yield = 0.00482

Interest yield = 0.482%

Highest rate APR = 0.482%*12

Highest rate APR = 5.784%

So, assuming monthly compounding, the highest rate i can afford on a 60-month APR loan is 5.784%.

eBookItem 7 The U.S. Department of Agriculture guarantees dairy producers that they will receive at least $1.00 per pound for butter they supply to the market. Below is the current monthly demand and supply schedules for wholesale butter (in millions of pounds per month). Market for Wholesale Butter Price (dollars per pound) Quantity of Butter Demanded (millions of pounds) Quantity of Butter Supplied (millions of pounds) $0.80 114 70 0.90 111 78 1.00 108 86 1.10 105 94 1.20 102 102 1.30 99 110 1.40 96 118 1.50 93 126 1.60 90 134 1.70 87 142 1.80 84 150 Instructions: Round your answer for price to 2 decimal places. Enter your answers for quantity as a whole number. a. What are the equilibrium price and quantity in the wholesale butter market

Answers

Answer:

The U.S. Department of Agriculture

a. The equilibrium price in the wholesale butter market is:

= $1.20.

b. The equilibrium quantity in the wholesale butter market is:

= 102 million pounds.

Explanation:

a) Data and Calculations:

Market for Wholesale Butter

Price (dollars     Quantity of Butter     Quantity of Butter

 per pound)         Demanded                  Supplied

                      (millions of pounds)    (millions of pounds)

$0.80                      114                                  70

 0.90                       111                                  78

  1.00                     108                                  86

   1.10                     105                                  94

 1.20                     102                                 102

 1.30                       99                                  110

 1.40                       96                                  118

 1.50                       93                                 126

 1.60                       90                                 134

 1.70                       87                                  142

 1.80                       84                                 150

b) The equilibrium price and quantity are the price and quantity at which the quantity of butter demanded in the wholesale butter market equals the quantity of butter supplied in the same market. At this price of $1.20 per pound, the total quantity demanded and supplied equaled 102 million pounds of butter.  At this price and quantity, both consumers and suppliers of butter in the wholesale market go home satisfied.

Given the points (-4,8) and (6,-12)

Answers

Answer:

N/A

Explanation:

What is the question. There is nothing to answer.

where is the question please put the question so we can help

You company requires that all projects yield a return of 12%. You’re the head of a project team developing a new product. The initial investment needed is $500,000 and the expected cashflows from this project will be 70,000 for the next 10 years. Will your project be approved, (generates a return higher than 12%). What cashflow would be required to get your project approved?

Answers

Answer:

initial investment = $500,000

10 cash flows of $70,000

Present value of cash flows = 5.65022 * $70,000 = $395,515.40

NPV = -$500,000 + $395,515.40 = -$104,484.60

The project should be rejected.

In order to approve the project, the cash flows should = $500,000 / 5.65022 = $88,492.13. With these cash flows the NPV = $0.

When he became the president of Jem Incorporated, John Smith changed the date of the weekly payday from the end of the day on Monday to the end of the day on Friday. The company has a weekly payroll of $10 million, and the cost of short-term funds was 13%. If this change delayed check clearing by 1 week, what annual savings were realized

Answers

Answer: $1.3 million

Explanation:

Based on the information given in the question, if this change delayed check clearing by 1 week, then the annual savings that were realized will be:

= Weekly payroll × Cost of short term funds

= $10 million × 13%

= $10 million × 0.13

= $1.3 million

Annual savings realized is $1.3 million.

An investment banker agrees to underwrite an issue of 10 million shares of stock for TWResearch, Inc. on a firm commitment basis. The investment banker pays $10.50 per share to TWResearch, Inc. for the 10 million shares of stock. It then sells those shares to the public for $11.20 per share.
If the investment bank can sell the shares for $9.75 per share, what is the profit (loss) to the investment banker?
a) Profit of $1,000,000.
b) Loss of $7,500,000.
c) Profit of $7,000,000.
d) Loss of $7,000,000.\
e) Loss of $1,000,000.

Answers

Answer: b) Loss of $7,500,000.

Explanation:

The total the investment bank paid when underwriting was:

= 10.50 * 10,000,000 shares

= $105,000,000

The total they then sell to the public is:

= 9.75 * 10,000,000

= $97,500,000

The profit is:

= Selling revenue from public - Buying cost from company

= 97,500,000 - 105,000,000

= -$7,500,000

Crane Company has old inventory on hand that cost $7500. Its scrap value is $10000. The inventory could be sold for $25000 if manufactured further at an additional cost of $7500. What should Crane do

Answers

Answer:

If the company reworks the units, income will increase by $7,500

Explanation:

Giving the following information:

The initial cost should not be taken into account.

Sell as-is:

Selling price= $10,000

Rework:

Additional cost= $7,500

Selling price= $25,000

We need to determine which option is most profitable.

Sell as-is:

Effect on income= $10,000

Rework:

Effect on income= 25,000 - 7,500= $17,500

If the company reworks the units, income will increase by $7,500

How do different careers in the human services relate to one another

Answers

They relate because they all help people and you have to have a licensed degree, and practice

What is the initial selling price needed to obtain a target profit of $50,000 using the manufacturing cost markup method

Answers

Answer:

$15 per unit

Explanation:

Note "The full question is attached as picture below"

Markup = (Fixed Costs + Desired Profit) / Units produced

Markup = ($300,000 + $150,000 + $50,000) / 50,000

Markup = $500,000 / 50,000 units

Markup = $10 per unit

Variable cost per unit = Variable cost / Quantity

Variable cost per unit = ($200,000 + $50,000) / 50,000

Variable cost per unit = $5 per unit

Sales price = Variable cost + Markup

Sales price = $5 per unit + $10 per unit

Sales price = $15 per unit

So, the initial selling price needed to obtain a target profit of $50,000 using the manufacturing cost markup method is $15 per unit.

An automobile manufacturing firm decides to meet all its suppliers while planning to manufacture a new automobile that is a minor variant of an existing model in terms of design and performance. The firm wants to provide its loyal customers with automobiles at a low price without compromising on performance. According to authors Crawford and DiBenedetto, this new product falls into the category of ________.

Answers

Question Completion With Options:

O price redemptions

O repositionings

O price exemptions

O cost reductions

Answer:

According to authors Crawford and DiBenedetto, this new product falls into the category of ________.

O cost reductions

Explanation:

According to the declared intention of the automobile manufacturing firm, it is working at providing its loyal customers with low-priced automobiles that still maintain competitive performance.  Therefore, the new product falls into the category of cost reductions, which is a strategic move to ensure that costs do not drive away customers while the company rakes in huge revenue with increased sales volume.

Consider the following stock price and shares outstanding data: Stock Name Price per Share Shares Outstanding (Billion) Lowes $28.80 1.53 Wal-Mart $47.90 4.17 Intel $19.60 5.77 Boeing $75.00 0.79 If you are interested in creatinga value-weighted portfolio of these four stocks, then the percentage amount that you would invest in Lowes is closest to: A) 25% B) 11% C) 20.0% D) 12% E) 8%

Answers

Answer:

B) 11%

Explanation:

We need to determine the total amount to invest in all the stocks in the first place as computed below:

Lowes= $28.80*1.53=$44.06

Wal-Mart=$47.90*4.17=$199.74

Intel=$19.60*5.77 =$113.09

Boeing=$75.00*0.79=$59.25

Total amount invested in the portfolio=$44.06+$199.74+$113.09+$59.25

Total amount invested in the portfolio=$416.14

Lowes' portion of the portfolio=amount invested in Lowes/total portfolio amount

Lowes' portion of the portfolio=$44.06/$416.14

Lowes' portion of the portfolio=11%

Purdum Farms borrowed $17 million by signing a five-year note on December 31, 2017. Repayments of the principal are payable annually in installments of $3.4 million each. Purdum Farms makes the first payment on December 31, 2018 and then prepares its balance sheet. What amount will be reported as current and long-term liabilities, respectively, in connection with the note at December 31, 2018, after the first payment is made

Answers

Answer:

6998761626639499r9r9r8ryy

name the market structure in which agriculture farming operate​

Answers

Answer:

The right answer is "Pure monopoly, monopolistic competition and oligopoly".

Explanation:

The agricultural market system would be fundamentally competitive as well as is often called straight-up competitiveness.Agriculture would be ideal competitiveness even though it has a vast variety of industries and every company generates a small proportion of the overall production of such marketplace.

Thus the above is the correct answer.

Williams Company pays each of its two office employees each Friday at the rate of $290 per day for a five-day week that begins on Monday. If the monthly accounting period ends on Tuesday and the employees worked on both Monday and Tuesday, the month-end adjusting entry to record the salaries earned but unpaid is:

Answers

Answer:

Debit Salaries Expense $1,160 and credit Salaries Payable $1,160

Explanation:

Preparation of the month-end adjusting entry to record the salaries earned but unpaid

Based on the above information given the month-end adjusting journal entry to record the salaries earned but unpaid is:

Debit Salaries Expense $1,160

Credit Salaries Payable $1,160

( 2days * 2 workers *$290 per day = $1,160)

(To record the salaries earned but unpaid)

Hi guys, I need your help to give your opinions about this one.
Example:
The experts on your island warn of a possible tsunami, but opinions are divided.
a. A quarter of the experts (group A) assume that a tsunami will certainly come.
b. Three quarters of the experts (group B) assume that the tsunami will come with a 10 percent probability.
Which professionals (group A or group B) would you like to believe more and why? Give reasons for your answer. And what are the consequences of this decision for your actions? And how do you deal with the risks of a wrong decision?

Answers

I would believe group A more

because, as we know "Precaution is always better an cure"

If I stay more cautious about it, there are less chances of the tsunami to cause a severe harm. If I don't stay much cautious, according to group B, and in case if their prediction goes wrong, I'll be in serious danger.

I chose group A because

even if the tsunami ain't powerful enough, I would be glad I was careful enough for it and it'll help me in future if I face another situation like this again

The consequences if I chose group B would be :

well, if I would have chose B, I won't have taken any Precautions at all

I won't have been careful enough

and in case their prediction went wrong, I would have to suffer high losses.

I hope it helps.... Have a great time ahead!

Suppose you have $100 of endowment, and you are offered a chance to buy a lottery which costs $36. The lottery has 43% of chance to win a prize of $G, or you just lose and get nothing. Suppose your utility function on wealth is u(w)=w^1/2. What is the least prize size G that you will be willing to buy the lottery? (Round to the second digit after decimal point.)

Answers

Answer:

96.02

Explanation:

Lottery's Expected utility = [tex]\sqrt{100}[/tex] = 10

Income in good state = 100 - 36 + G = 64 + G

Income in bad state = 100 - 36 = 64

Probability in good state = 43%

Probability in bad state = 100% - 43% = 57%

Expected utility = Probability in good state x [tex]\sqrt{(64 + G )}[/tex] + Probability in bad state x [tex]\sqrt{64\\}[/tex]

10 = 43% x [tex]\sqrt{(64 + G )}[/tex] + 57% x 8

10 = 43% x [tex]\sqrt{(64 + G )}[/tex] + 4.56

10 - 4.56 = 43% x [tex]\sqrt{(64 + G )}[/tex]

5.44 = = 43% x [tex]\sqrt{(64 + G )}[/tex]

5.44 / 43% = [tex]\sqrt{(64 + G )}[/tex]

12.65 = [tex]\sqrt{(64 + G )}[/tex]

[tex]12.65^{2}[/tex] = [tex](\sqrt{(64 + G )})^{2}[/tex]

160.0225 = 64 + G

G = 160.0225 - 64

G = 96.0225

G = 96.02

Bottlebrush Company has income from operations of $73,745, invested assets of $245,000, and sales of $1,053,500. Use the DuPont formula to calculate the return on investment, and show (a) the profit margin, (b) the investment turnover, and (c) the return on investment. Round answers to one decimal place. a. Profit Margin fill in the blank 1 % b. Investment Turnover fill in the blank 2 c. Return on Investment

Answers

Answer:

a. Profit margin = Income from operations / Sales

Profit margin = $73,745/$1,053,500

Profit margin = 0.07

Profit margin = 7%

b. Investment turnover = Sales/Invested assets

Investment turnover = $1,053,500/$245,000

Investment turnover = 4.3 times

c. Rate of return on investment = Profit margin * Investment turnover

Rate of return on investment = 7% * 4.3

Rate of return on investment = 30.10%

If someone is engaged in a highly dangerous activity (sky diving or scuba diving), then normally assumption of risk waivers must be signed. Are those waivers always effective, or can you imagine a situation where liability could still be imposed

Answers

Answer:

The signing of assumption of risk waivers cannot serve as a substitute to the insurance of liability hence lawsuit can be filed

Explanation:

liability could be imposed by the person engaged in the dangerous activity if the handler of the activity exhibits some form of negligence or discriminatory behaviors or if the material used is substandard.

The signing of assumption of risk waivers cannot serve as a substitute to the insurance of liability hence lawsuit can be filed

A manager has determined that a potential new product can be sold at a price of $25 each. The cost to produce the product is $17.5, but the equipment necessary for production must be leased for $75,000 per year. What is the break-even point

Answers

Answer:

10,000 units

Explanation:

Calculation to determine the break-even point

Using this formula

Break-even point = Fixed cost / [Selling Price - Cost Price]

Let plug in the formula

Break-even point = $75,000 / [$25 - $17.5]

Break-even point = $75,000 / [$7.5]

Break-even point = 10,000 units

Therefore the break-even point is 10,000 units

Do we have to show repair expense of abnormal loss in consignment account.If yes,how ?​

Answers

Answer:

yes

Explanation:

to see the income and costs of the business

The world's average (mean) GDP per capita is $10,515. There are roughly 7 billion people in the world. About 20% of the world's population produces 50% of the world's total GDP. How much GDP does the top 20% produce

Answers

Answer:

$36.802.50 billion

Explanation:

GDP per capita measures the standard of living of the people in a country. The higher the GDP per capita, the higher the standard of living

GDP per capita = GDP / population  

Gross domestic product is the total sum of final goods and services produced in an economy within a given period which is usually a year

GDP calculated using the expenditure approach = Consumption spending by households + Investment spending by businesses + Government spending + Net export

$10,515 = GDP / 7 billion

GDP = $10,515 x 7 billion

GDP = 73,605 billion

GDP of the top 20% = 50% x 73,605 billion = $36.802.50 billion

Label each of the following statements true, false, or uncertain. Explain your choice carefully.
a. The present discounted value of a stream of returns can be calculated in real or nominal terms.
b. The higher the one-year interest rate, the lower the present discounted value of a payment next year.
c. Interest rates are normally expected to be constant over time.
d. Bonds are a claim to a sequence of constant payments over a number of years.
e. The yield curve normally slopes up.

Answers

Answer:

a. The present discounted value of a stream of returns can be calculated in real or nominal terms. TRUE

This is true because the present value of returns can be calculated using nominal rates which do not account for inflation, or using real rates which will account for inflation.

b. The higher the one-year interest rate, the lower the present discounted value of a payment next year. TRUE

Higher interest rates discount payments faster because they discount by dividing the payment so a higher rate would divide the payment more and lead to a lower present value.

c. Interest rates are normally expected to be constant over time. FALSE

Interest rates change over time in response to economic conditions.

d. Bonds are a claim to a sequence of constant payments over a number of years. TRUE

As a bondholder, you are entitled to payments over the life of the bond which means that it is a claim to constant payment over a number of years.

e. The yield curve normally slopes up. TRUE

The yield curve slopes upward to represent that interest rates increase in future.

It has been argued that the traditional model of a full-service, lead advertising agency is becoming obsolete. Discuss the changes occurring in the industry and how they are affecting the traditional lead agency model.

Answers

Answer:

It can be argued that the traditional leading full-service advertising agency model is becoming obsolete by the emergence of new technologies and communication tools such as social media. The relationship between company and consumer is no longer something more mechanized and distant to become more direct and personal, this was made possible by the very characteristics of social media, which are fast and integrative communication tools, which humanized and brought companies closer to consumers, making relationship marketing a great advantage in the quest for value creation and market positioning.

Therefore, after companies have immersed themselves in social media, communication is faster and more instantaneous, in addition to being cheaper, it does not require so much elaborate advertising effort, but content that engages its potential audience, generates value and focuses on building relationships . So advertising is really just a construction of the real connections that consumers want to have with the company, its values, objectives and mission.

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