Integrated marketing communication (IMC) requires a big-picture view of promotional planning; a total strategy that includes all marketing messages. You work for a multinational beverage company headquartered in Singapore. You have been put in charge of developing comprehensive marketing communication packages and want to ensure that you maximize the benefits for your company. To reach this goal, you work with department heads around the world to ensure that marketing and communications objectives support the corporate mission and strategies, and keep all staff informed about new developments. You also work with external partners, including advertising and PR agencies, to achieve a cohesive message for your brand and products. Which of the following statements is most likely to be true about your IMC effort? a. Your target market will be identified after the company has established an IMC strategy. b. Sending a unified positive message about your company is often not a priority. c. Developing multinational integrated marketing communication is likely to contribute to the duplication of communication efforts. d. IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone.

Answers

Answer 1

Answer: IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone

Explanation:

Option A is wrong as the target market will not be identified after an IMC strategy has been established by the company.

Option B is wrong because it's important to send a positive message that's unified about the company.

Option C is wrong as the development of the multinational integrated marketing communication won't lead to the duplication of communication efforts.

The statement that is true about the IMC effort is that "IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone.

Therefore, the correct option is D.


Related Questions

Adaptability in leadership styles, depending on the task and team you are working with, is known as the:

Answers

Answer:

Transactional leadership

Explanation:

The transactional leadership may be defined as that type of leadership which focuses on the role of the organization, supervision or the even on the group performance. The leaders who follows this type of leadership style mainly focuses on the special tasks and uses the rewards and the punishments to motivate their followers.

They are also known as managerial leadership. They depend on the task and the team they are working with.

EASY WILL GIVE BRAINLIEST!
A chronological resume is a format that emphasizes your capabilities, skills, and accomplishments rather than job titles.
True
False

Answers

Answer: True
A chronological resume lists your work history in order of of date.
Imma say true but at the same time false just go with true sorry if it wrong

outline four duties of an office messenger​

Answers

Answer:

The duties of an office messenger are summarized throughout the below segment.

Explanation:

His tasks predominantly include the passage as well as the collection of documents across units of the company or an organization.Any basic everyday tasks may be requested to encourage and support him in the file, make copies, and print documentation.Throughout the lower socio-economic frame seems to be in a position he has to be professional as well as respectful.

Samira is a freshman basketball player who hopes to go to college on a basketball scholarship. She is offered the chance to play on her school’s varsity basketball team, which plays in tournaments during holiday breaks. Samira usually spends her breaks working at the local hardware store. After careful consideration, Samira decides to stay on the freshman basketball team and keep working over breaks.



The fact that Samira may miss out on a scholarship opportunity by staying on the freshman team illustrates

a cause.
minor consequences.
a tradeoff.
unexpected risk.

Answers

Answer:

a tradeoff.

Explanation:

Because wants are unlimited and the resources available to satisfy these wants are limited, economic agents must undergo tradeoff

Tradeoff is the opportunity cost of taking a particular decision

Opportunity cost of the next best option forgone when one alternative is chosen over other alternatives

Samira's opportunity cost is missing out of the scholarship opportunity

to help in making tradeoff, the scale of preference should be constructed. the scale of preference orders the choices available to an economic agent in terms of importance

Answer:

a tradeoff.

Explanation:

Daniels Inc. has a multidivisional structure. Out of the four divisions Daniels Inc. has, the electronics division failed to meet the performance targets while the insurance division performed better than the performance targets. The last two divisions, automobile and retailing, have both met the performance targets. Daniels Inc.'s top executives are trying to decide how to allocate capital for the next calendar year. Which of the below scenarios is most likely to happen?A. The insurance division will get the highest capital allocation as this division has the best potential to generate more shareholder value. B. All divisions will receive the same capital allocation since this type of organizational structure is aimed at rewarding divisional managers based on achievement of strategic goals rather than financial goals. C. The electronics division will get the highest capital allocation to ensure the division fixes its performance issues and reach its performance goals. D. The automobile and retailing divisions will receive the highest allocation as their performance exactly matched the performance goals set by the corporate headquarters. right answer only

Answers

Answer:

B

Explanation:

#carry on learninggggg

Maxie's Game World sold games to a customer on credit for $2,600, terms 1/10, n/30 and the cost of the games was $1,700. When recording the collection from the customer made withi n the discount period, in its cash receipts jounal, Maxie's would enter: A) S2,574 in the Cash Dr. column, $26 in the Sales Discount Dr. column and $2,600 in the Accounts Receivable Cr.column. B) $2,600 in the Cash Dr. column. $2,600 in the Sales Cr. column, and $1,700 in the Cost of Goods Sold Dr/Inventory Cr.column. C) $2,600 in the Cash Dr. column and $2,600 in the Accounts Receivable Cr.column. D) $2,600 in the Accounts Receivable Dr/Sales Cr. column and $2,600 in the Cash Cr. column E) $2,574 in the Cash Dr. column and $2,574 in the Accounts Receivable Cr.column.

Answers

Answer:

A) S2,574 in the Cash Dr. column, $26 in the Sales Discount Dr. column and $2,600 in the Accounts Receivable Cr.column.

Explanation:

In the case when we have to record the collection from the customer within the discount period so the following journal entry should be made

Cash  Dr $2,574

Sales discount Dr $26 (1% of $2,600)

        To Account receivable $2,600

(Being collection is recorded)

Here the cash and sales discount is debited as it increased the assets and it reduced the sales on the other hand the account receivable is credited as it decreased the assets

Lev Knossos sells high tech equipment and software to companies in Greece. When he first started selling to Greek businesses, he was told that the Greek market lagged behind others in the use of technology. After conducting research, Knossos visited the Commercial Bank of Greece and explained how his products could create Web pages for the bank and facilitate banking transactions. By applying his product knowledge to solve a technology issue that he identified, Knossos took the role of: Tactical partner. Creative problem solver. Low-involvement decision maker. Transactional partner. Exchange creator.

Answers

Answer: Creative problem solver

Explanation:

Creative problem-solving refers to the process of finding a solution to a problem that doesn't have a solution before. It is an previously unknown and an original solution to a problem.

Creative problem solving is when an individual gets creative in order to develop new ideas and therefore get the solutions to the problems encountered.

Since Knossos visited the bank and explained how his products could give the bank solution to help facilitate banking transactions, he's a creative problem solver.

ds
Ithis list is in
order.
Zahn
Smith
Mason
Fitzpatrick
Billings
alphabetical
O incorrect
O ascending
O descending

Answers

The answer is descending
I think

​Siri, who is driving her​ automobile, is injured when another driver negligently causes an automobile accident. Siri hires a lawyer to represent her on a 35 percent​ contingency-fee basis. If the lawyer wins the case for Siri or settles the case with​ Siri's approval, he will earn 35 percent of whatever is collected from the defendant. If the lawyer does not win or settle the​ lawsuit, he gets paid nothing. The agent can recover this amount from the principal because of the duty to​ _______.

Answers

Answer:

to compensate

Explanation:

The____represents more than. 380,000 retail and institutional food service operation, including restaurants, suppliers, educators, and non-profits.​

Answers

National Restaurant Association

Thomas earns ​$ per year. What retirement plan Thomas should consider under the following​ circumstances? a. He works for a large private firm. b. He works at a university. c. He owns a small firm with employees. a. He works for a large private firm. Which is the best​ selection? ​(Select the best answer​ below.) A. Thomas should consider the Simplified Employee Pension Plan​ (SEP) or the Savings Incentive Match Plan for Employees plan​ (SIMPLE). B. Thomas should consider the​ 401(k) plan. C. Thomas should consider the​ 403(b) plan. b. He works at a university. Which is the best​ selection? ​(Select the best answer​ below.) A. Thomas should consider the Simplified Employee Pension Plan​ (SEP) or the Savings Incentive Match Plan for Employees plan​ (SIMPLE). B. Thomas should consider the​ 401(k) plan. C. Thomas should consider the​ 403(b) plan. c. He owns a small firm with employees. Which is the best​ selection? ​(Select the best answer​ below.) A. Thomas should consider the​ 403(b) plan. B. Thomas should consider the Simplified Employee Pension Plan​ (SEP) or the Savings Incentive Match Plan for Employees plan​ (SIMPLE). C. Thomas should consider the​ 401(k) plan.

Answers

Answer: See explanation

Explanation:

a. He works for a large private firm.

In this case, he should consider 401(k) plan since he works for a large private​ firm.

b. He works at a university.

In this case, he should considered the 403(b) plans. The 403(b) plan, is the retirement plan for staffs of public schools and this will be suitable for him in thus scenario.

c. He owns a small firm with employees.

In thus case, the SEP and SIMPLE plans should be considered as they're both are offered by small firms​ that has few employees.

The manager of a local monopoly estimates that the elasticity of demand for its product is constant and equal to –3. The firm's marginal cost is constant at $20 per unit.

Answers

Answer:

2/3P

$30

Explanation:

Here is the complete question

The manager of a local monopoly estimates that the elasticity of demand for its product is constant and equal to -3. The firm’s marginal cost is constant at $20 per unit.

 a. Express the firm’s marginal revenue as a function of its price.

b. Determine the profit-maximizing price.

A monopoly is when there is only one firm operating in an industry. there are usually high barriers to entry of firms. the demand curve is downward sloping. it sets the price for its goods and services.

An example of a monopoly is a utility company

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

If the absolute value of price elasticity is greater than one, it means demand is elastic.  

Marginal revenue = price x ([tex]\frac{1 + E}{E}[/tex])

Where e = elasticity

MR = P x [tex]\frac{1-3}{-3}[/tex]

MR = 2/3P

May i have the answer for this im not quite sure

Answers

Answer:

styd7tiho8ts7rt8di8yoy8s8t7rs8s88tdtzt

In four to six sentences, explain the savings-borrowing-Investing cycle.​

Answers

Explanation:

The saving-borrowing-investing cycle generally begins with consumer borrowing to fund their purchases and for seed capital and they then use this capital to invest in their future.

Answer:

The savings-borrowing-investing cycle starts with borrowing for most people. People borrow money to initially pay for goods and services. Next, people can start investing money for future needs and wants. Investing will usually get the person more money later on. Finally, the person can save some money and spend the rest of their income.

If you have $21,000 in your FDIC insured bank account and your bank goes bankrupt, you will receive

A. $5,000

B.12,000

C.21,000

D.$42,000

E.Nothing

Answers

Nothing in your bank account
ANSWER: E. Nothing

Bankrupt is in a way like when everything is gone

For example

If someones parent goes bankrupt you’ll maybe need to sell your house or a couple valued items because you have nothing

In the chapter about owning versus leasing, one set of examples compares the cost of owning versus the cost of leasing for Southside Clinic, a not-for-profift organization. The net advantage to owning (versus leasing) for Southside amounted to $676. The difference between the two methods of financing: A) is so small that it might be disregarded. B) may be considered as a nearly neutral comparison between the two methods. C) is so small that it might be disregarded and may be considered as a nearly neutral comparison between the two methods. D) None of these is correct

Answers

Answer:

The correct answer is D) None of the above options are correct.

Explanation:

In making a decision about whether to own or lease a property, if the cost of ownership is only slightly higher than leasing, financial intelligence requires that the company, or business or entity or person checks to see if the property is an income is generating one.

If yes, then it's should be considered for purchase

If the asset is not income-generating but plugs a cost leakage, it can also be considered if the value can appreciate in value.

It only becomes advisable to lease the assets if:

the cost of purchasing the property far outweighs the cost of leasing as well as the current capacity of the Clinic;It's an assets that is non-income generatingIf it's a non-income generating asset that attracts lots of taxes etc.

Cheers

Brainliest-
How any two stakeholders affect the quality of toyota's products?​

Answers

Answer:

The company's brand value, human resource skills, and financial soundness are all influenced by these stakeholders. It affects toyota's quality products to be either better or worse.

When formatting your resume, it is important to ____
a. Order the content logically
b. Make the overall design appealing
c. Ensure the grammar and spelling is flawless
d. All of the above

Answers

All of the above When formatting your resume, it is important to do all

Why is a consumer likely to be worse off when a product that he or she consumes is rationed?​

Answers

When the price of the good is fixed at a level below the current (equilibrium) price, there will be a shortage of the good and the good will have to be effectively rationed. As in the question above, the consumer is worse off because she is not able to attain her utility maximizing point.

Inflation is expected to increase steadily over the next 10 years, there is a positive maturity risk premium on both Treasury and corporate bonds, and the real risk-free rate of interest is expected to remain constant. Which of the following statements is CORRECT? A. The yield on 7-year corporate bonds must exceed the yield on 10-year Treasury bonds. B. The Treasury yield curve under the stated conditions would be humped rather than have a consistent positive or negative slope. C. The yield on 10-year Treasury securities must exceed the yield on 7-year Treasury securities D. The stated conditions cannot all be true they are internally inconsistent. E. The yield on any corporate bond must exceed the yields on all Treasury ; bonds.

Answers

Answer:

C. The yield on 10-year Treasury securities must exceed the yield on 7-year Treasury securities

Explanation:

Due to the fact that inflation would be rising steadily, the yield curve would be upward sloping. The yield curve would be humped if inflation is expected to increase the medium term and then decrease in the long term.

Due to increasing inflation, investors would want a higher rate of return in the long run compared to the short run. This would ensure that their purchasing power remains the same. Thus, the yield  on 10-year Treasury securities must exceed the yield on 7-year Treasury securities

corporate bonds are more risky that treasury bonds. so, for the same maturity, investors would demand a higher return on corporate bonds than on treasury bonds

Carmita works at a factory in Dhaka, Bangladesh, where she sews blue jeans for a major American firm. On Mondays, she sews the side seams of the jeans, on Tuesdays she sews on pockets, Wednesdays she presses finished jeans, Thursdays she folds jeans, packages sets of twelve in shrink wrap and places them in boxes, and on Friday she sews decorative stitching on the pockets and side seams. Carmita is working under the job design technique of Group of answer choices job rotation. job enrichment. job specialization. job enlargement.

Answers

Answer:

job rotation

Explanation:

Job rotation is a strategy in which the employees rotate between the jobs at the similar type of business. Here the employees would take the new task at a different job before rotating to their original position. In this, the employee should have the vast knowledge & skills in every different task they have been performed

Since Carmita works differently on each day so here she is using job rotation technique

Fractional reserve banking is a term used to describe a banking system whereby a. banks hold reserves equal to only a fraction of their deposit liabilities. b. banks hold reserves equal to a multiple of their deposit liabilities; that is, fractional in this case really means multiple. c. individual banks share a fraction of the total funds deposited in the whole banking system. d. banks are required to quote interest rates in fractions. e. banks are required to maintain a certain fraction of their deposits in the form of checkable deposits, a certain fraction of their deposits in the form of savings deposits, etc.

Answers

Answer:

a. banks hold reserves equal to only a fraction of their deposit liabilities.

Explanation:

The Federal Reserve System ( popularly referred to as the 'Fed') was created by the Federal Reserve Act, passed by the U.S Congress on the 23rd of December, 1913. The Fed began operations in 1914 and just like all central banks, the Federal Reserve is a United States government agency.

Generally, it comprises of twelve (12) Federal Reserve Bank regionally across the United States of America.

Like all central banks, the Federal Reserve is a government agency that is saddled with the following responsibilities;

I. The Fed controls the issuance of currency in United States of America: it promotes public goals such as economic growth, low inflation, and the smooth operation of financial markets.

II. It provides banking services to all the commercial banks in the country because the Federal Reserve is the "lender of last resort."

III. It regulates banking activities in the United States of America: it has the power to supervise and regulate banks.

In the banking system, fractional reserve banking describes a situation in which a depository financial institution such as a bank, hold an amount of reserves that is typically equal to only a fraction of its deposit liabilities.

how do i become brainless?

Answers

Answer:

If you're talking about brainliest then just answer a bunch of questions that you know the answer to and provide an explanation. You'll get one sooner or later. But if you're talking about actually going brainless, just donate your body to science. They'll probably remove your brain and experiment with it for a bit.

You and your design group are competing for a multidisciplinary concept project. Your firm is the lead group in the design professional consortium formed to compete for the project. Your consortium has been selected to be the first to enter fee negotiations with the project owner. During negotiations, the amount you have to cut from your fee to be awarded the contract will require dropping one of the consortium members whose staff has special capabilities not found in the staff of the remaining consortium members. Is your consortium response in the negotiations ethical

Answers

Answer: No, not if the owner is left with the impression that the consortium is still fully qualified to perform all the required tasks

Explanation:

The purpose of a team is to work together, when the lead person is not involved the team may not be able to coordinate themselves to carry on with the task. Considering the project, dropping one of the consortium member with the best skill would be a turn off for the deal. For the team to do well, they need each other, especially the lead or most skillful, not including this in the deal is a loss already

What is a bank customer's share of the profits made on loans?
A. Stock dividends
B. Savings account interest
C. Exchange rates
D. Principal payments

Answers

Answer:

B. Savings account interest

ତିନୋଟି ମୁଖ୍ୟ ପ୍ରକାରର କ’ଣ?
[tex] \: \: \: [/tex]

Answers

Answer: ମୁଁ ଇଂରାଜୀ କହୁଛି କିନ୍ତୁ ତୁମର ପ୍ରଶ୍ନ କ’ଣ? ମୋର ଓଡିଆ ଖରାପ |

Explanation:

PLS ANSWER

The unit discusses the word ‘holistic’ in relation to childbirth. Can you think of any other areas of health and wellness that might have holistic approaches? Why might someone want to try a holistic approach?

Answers

Answer:

The word Holistic means to realize and observes any social behaviors in patients and how they see themselves, along with the treatment they may need. A holistic approach may be needed in a situation where a patient needs both mental and physical treatment.

Explanation:

This was just my answer for the assignment. Please rephrase and reword it if you are going to use it.

Hope this helps!

Globalization includes all of the following except
O an integrated global economy
O free flow of capital
O free trade
O limits on global expansion

Answers

Answer:

d. limits on global expansion

Explanation:

;p

Answer:

limits on global expansion

Explanation:

got it right on edge 2023 business law!!

he quantity of U.S. bonds foreigners want to buy is taken into account a. in the U.S. supply of loanable funds and the supply of dollars in the market for foreign-currency exchange. b. in the U.S. supply of loanable funds and the demand for dollars in the market for foreign-currency exchange. c. in the U.S. demand for loanable funds and the supply of dollars in the market for foreign-currency exchange. d. in the U.S. demand for loanable funds and the demand for dollars in the market for foreign-currency exchange.

Answers

Answer: c. in the U.S. demand for loanable funds and the supply of dollars in the market for foreign-currency exchange.

Explanation:

Bonds are a type of loanable funds which are issued to gain access to cash for certain activities. Both countries and companies do this. When the U.S. government issues bonds, they do so taking into account the amount of funds they would need to fund what it is they want to funds.

They also do so taking into account, the amount of dollars needed by in the foreign-currency exchange market so that they can pump enough dollars into the world economy.

The expectation of a future devaluation of a fixed exchange rate will lead to Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer. a a sharp rise in reserves and a rise in the domestic interest rate above the world interest rate. b a sharp fall in reserves and an unchanged domestic interest rate. c a sharp fall in reserves and a rise in the domestic interest rate above the world interest rate. d a sharp rise in reserves and a fall in the domestic interest rate below the world interest rate.

Answers

Answer:

c a sharp fall in reserves and a rise in the domestic interest rate above the world interest rate.

Explanation:

A devaluation of fixed foreign exchange rate of a country will make the local currency cheaper compared to other currencies.

This implies that other countries will benefit more from buying the countries goods which are now cheaper (exports).

Imports will be more expensive as foreign currencies will have higher value.

Inflation results in this situation leading to increased interest rates aimed at curbing the fall of price of goods.

In order to maintain a level of stability in the economy also the reserves of the country will be used to stabilise the local currency. So reserves will fall.

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Which ocean zone is the closest to the ocean's surface?A- benthic zoneB- disphotic zoneC- aphotic zoneD- photic zone Of the fifth graders in oak elementary, 6/8 are in band. What fraction of the fifth graders are not in band? Earth's neighboring galaxy, the Andromeda Galaxy, is a distance of 2.54107 light-years from Earth. If the lifetime of a human is taken to be 90.0 years, a spaceship would need to achieve some minimum speed vmin to deliver a living human being to this galaxy. How close to the speed of light would this minimum speed be? Express your answer as the difference between vmin and the speed of light c. 11 Which is a bright streak of light in Earth's atmosphere?A. a comet B. a meteor C. a meteorite D. a meteoroid The width of a rectangle room is 80 percent of its length. WHat is the area of the room? Sable, Inc. has budgeted direct materials purchases of $400,000 in March and $500,000 in April. Past experience indicates that the company pays for 60% of its purchases in the month of purchase and the remaining 40% in the next month. Other costs are all paid during the month incurred. During April, the following items were budgeted: Wages expense $120,000 Purchase of office equipment 200,000 Selling and administrative expenses 126,000 Depreciation expense 18,000 Compute the amount of budgeted cash disbursements for April. Which option best explains why this statement describes a civic responsibility and not a clvle duty? Voting is a very important part of citizenship, but citizens don't have to vote. Some choose not to vote because they don't like any of the candidates A. It explains why something is important for citizens. B. It deals with something that's optional for citizens C. It deals with issues related to elections D. It explains why people might not want to vote SUBMIT Is 4.53 a real number?yes or no What occurs in the month of September?Winter solsticeSpring equinoxAutumnal equinoxSummer solstice Terry, a student, performs a titration. He completes these steps as part of his titration procedure: 1. He cleans and rinses a burette with standardized base. 2. He fills the burette with standardized base solution. 3. He reads and records the initial burette volume. 4. He adds a base from the burette to an acid. 5. He observes a color change in the Erlenmeyer flask. 6. He stops the addition of base from the burette. 7. He reads and records the final burette volume. Which steps will provide information needed to calculate the volume of base needed to reach the equivalence point? A. 1 and 6 B. 3 and 7 C. 3, 4, and 6 D. 1, 2, and 7 can someone help me please? What is a transgenic organism Melissa has started training for a race. The first time she trains, she bikes 5 miles. Each subsequent time she trains, she bikes 0.5 mile farther than she did the previous time. A. Use summation notation to write an arithmetic series to represent the total distance Melissa has biked after she has trained n times. B. Use the formula for a partial sum of the series you wrote in part a, above, to answer this question: What is the least number of times Melissa must bike for her total distance biked during training to exceed 60 miles? (3 points) what is 1 mol / 66.04g What supplies blood and oxygen to the tissues of the heart? Your best friend Sue has always wanted to be an FBI agent for the U.S. government. However, because of the recent restructured changes in the FBI (due to the in creased terrorism threat), Sue is uncertain whether she wants to pursue an FBI career. She feels that the FBI does not provide as much career security as she once thought that it did. Sue is excellent with numbers, taxes, law, and communication. Required:a. 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An inspector selects two of these identical-looking boards for inspection. He is interested in X, the number of inspected boards from line A.a. Find the probability function for X .b. Graph the probability function of X .c. Find the distribution function of X .d. Graph the distribution function of X . Last year, Nicholas started babysitting to earn extra spending money. Over the summer, he tracked how much money he earned at each babysitting jobThis box plot shows the results What percent of the time did Nicholas earn $25 or less?