Viral marketing is closely related to the promotion element of the marketing mix.
Viral marketing is a type of promotional method that uses social media and other digital channels to spread a message or idea rapidly and widely. This form of marketing is intended to generate buzz, create excitement, and ultimately drive sales for a product or service.
The effectiveness of viral marketing relies on creating content that is shareable, memorable, and engaging. The content needs to be something that people want to share with their friends and family, and it needs to be easily shareable on social media.
The effectiveness of viral marketing relies on creating content that is shareable, memorable, and engaging. The content needs to be something that people want to share with their friends and family, and it needs to be easily shareable on social media.
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30) For each good produced in a market economy, demand and supply determine (5pts) both price and quantity. the quantity of the good, but not the price. the price of thè good, but not the quantity. neither price nor quantity is determined by demand and supply, because prices are ultimately set by producers.
In a market economy, both price and quantity of a good are determined by the forces of demand and supply.
In a market economy, the interaction between demand and supply determines both the price and quantity of a good. Demand refers to the willingness and ability of consumers to purchase a particular good at various price levels, while supply represents the willingness and ability of producers to offer the good at different price levels.
The equilibrium price and quantity in the market are determined at the point where the demand and supply curves intersect. This is known as the market equilibrium. At this equilibrium, the price is set such that the quantity demanded by consumers matches the quantity supplied by producers.
If the demand for a good increases, holding supply constant, the equilibrium price will rise, incentivizing producers to increase their quantity supplied. Conversely, if the supply of a good increases, holding demand constant, the equilibrium price will decrease, leading to an increase in quantity demanded.
Therefore, it is the interplay between demand and supply that determines both the price and quantity of a good in a market economy.
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A person plans to invest a total of $110,000 in a money market account, a bond fund, an international stock fund, and a domestic stock fund. She wants 60% of her investment to be conservative (money market and bonds). She wants the amount in domestic stocks to be 4 times the amount in international stocks. Finally, she needs an annual return of $4,400. Assuming she gets annual returns of 2.5% on the money market account, 3.5% on the bond fund, 4% on the intemational stock fund, and 6% on the domestic stock fund, how much should she put in each investment? The amount that should be invested in the money market account is $ (Type a whole number.)
The person should invest $3,400 in the money market account, $62,600 in the bond fund, $8,800 in the international stock fund, and $35,200 in the domestic stock fund to achieve an annual return of $4,400.
To solve this problem, we can start by setting up a system of equations. Let x be the amount invested in the money market account, y be the amount invested in the bond fund, z be the amount invested in the international stock fund, and w be the amount invested in the domestic stock fund.
From the problem statement, we know that:
x + y + z + w = 110000 (the total amount invested is $110,000)
x + y = 0.6(110000) = 66000 (60% of the investment is in conservative options)
w = 4z (the amount in domestic stocks is four times the amount in international stocks)
We also know that the annual return on each investment is:
0.025x + 0.035y + 0.04z + 0.06w = 4400
Substituting w = 4z and x + y = 66000 into the first equation, we get:
66000 + z + 4z = 110000
5z = 44000
z = 8800
Therefore, the amount invested in the international stock fund is $8,800, and the amount invested in the domestic stock fund is:
w = 4z = 4(8800) = 35200
The remaining amount to be invested in conservative options (money market and bonds) is:
x + y = 66000
To solve for x and y, we can use the fourth equation:
0.025x + 0.035y + 0.04z + 0.06w = 4400
Substituting the values we calculated earlier, we get:
0.025x + 0.035y + 0.04(8800) + 0.06(35200) = 4400
Simplifying and solving for x + y, we get:
0.025x + 0.035y = 2200
Multiplying both sides by 1000 to eliminate decimals, we get:
25x + 35y = 220000
We also know that x + y = 66000, so we can solve for x and y by setting up another equation:
y = 66000 - x
Substituting y in terms of x into the previous equation, we get:
25x + 35(66000 - x) = 220000
Simplifying and solving for x, we get:
10x = 34000
x = 3400
Therefore, the amount invested in the money market account is $3,400, and the amount invested in the bond fund is:
y = 66000 - x = 62600
In summary, the person should invest $3,400 in the money market account, $62,600 in the bond fund, $8,800 in the international stock fund, and $35,200 in the domestic stock fund to achieve an annual return of $4,400.
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Help me please :)
Determinants of Interest Rates The real risk-free rate is \( 3 \% \). Inflation is expected to be \( 4 \% \) this year, \( 3 \% \) next year, and then \( 5.5 \% \) thereafter. The maturity risk premiu
The nominal interest rate on a five-year Treasury bond is 5.3%.
The maturity risk premium is \( 0.1 \% (t - 1) \% \), where t is the security’s maturity. The default risk premium for A-rated bonds is 0.4 %; the liquidity premium for very liquid bonds is 0.5 %. Calculate the nominal interest rate on a five-year Treasury bond that has a real risk-free rate of 3 %.
Solution: Given information are Real risk-free rate = \(3\%\), Inflation expected This year = \(4\%\)Next year = \(3\%\) Thereafter = \(5.5\%\) Maturity risk premium = \(0.1\%(t-1)\%\)Default risk premium = 0.4%Liquidity premium = 0.5%Let the time period be 5 years = Nominal interest rate can be calculated as follows:
Nominal interest rate = Real risk-free rate + Inflation premium + Default risk premium + Maturity risk premium + Liquidity premium
Real risk-free rate = \(3\%\)Inflation premium = Expected inflation rate – Real risk-free rate
Inflation premium this year = 4 - 3 = 1%
Inflation premium next year = 3 - 3 = 0%
Inflation premium thereafter = 5.5 - 3 = 2.5%
Maturity risk premium = \(0.1\%(t-1)\%\) = 0.1% (5-1)% = 0.4%
Default risk premium = 0.4%
Liquidity premium = 0.5%
Nominal interest rate = Real risk-free rate + Inflation premium + Default risk premium + Maturity risk premium + Liquidity premium= 3% + 1% + 0.4% + 0.4% + 0.5% = 5.3%
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For Airbnb
Explain Porter’s Five Force Model - Apply the five forces model to your industry
Explain VRIO framework and identify the competitive position held by your company
Explain the purpose of a SWOT analysis and provide one for your company Draw out the vertical value chain for your firm’s industry
Financials - Explain what you know about your company's financials. You may use the WU library database to find your company's financial information
Create and explain a Financial Analysis for your company
Porter's Five Forces Model is a framework developed by Michael Porter to analyze the competitive forces within an industry. The model consists of five forces that shape industry competition: 1) the threat of new entrants, 2) the bargaining power of buyers, 3) the bargaining power of suppliers, 4) the threat of substitute products or services, and 5) the intensity of competitive rivalry.
Applying the Five Forces Model to the Airbnb industry:
1) Threat of New Entrants: The online accommodation marketplace has relatively low barriers to entry, making the threat of new entrants moderate. However, established platforms like Airbnb benefit from network effects, brand recognition, and a large user base, creating some barriers for new competitors.
2) Bargaining Power of Buyers: Customers (guests) have significant bargaining power in the Airbnb industry. They can easily compare listings, negotiate prices, and switch to alternative platforms. This puts pressure on hosts to offer competitive prices and quality accommodations.
3) Bargaining Power of Suppliers: Suppliers in the Airbnb industry are the hosts who provide accommodations. Since hosts have control over their properties and can choose which platform to list on, their bargaining power is relatively high. However, Airbnb's large user base and brand recognition provide it with some leverage.
4) Threat of Substitutes: There are various substitutes for Airbnb, such as hotels, vacation rentals, and other online booking platforms. The availability of substitutes increases the competitive pressure on Airbnb to provide unique value propositions to attract both guests and hosts.
5) Intensity of Competitive Rivalry: The online accommodation marketplace is highly competitive, with Airbnb facing competition from other platforms like Booking.com, Vrbo, and HomeAway. The intense rivalry leads to price competition, technological innovation, and marketing efforts to gain a larger market share.
The VRIO framework is used to analyze a company's resources and capabilities to determine its competitive advantage. VRIO stands for Value, Rarity, Imitability, and Organization.
For Airbnb, its competitive position can be assessed using the VRIO framework:
- Value: Airbnb provides value to both guests and hosts by offering a convenient platform for booking accommodations and monetizing unused spaces. Its vast network and user-friendly interface contribute to its value proposition.
- Rarity: Airbnb's concept and business model are relatively rare in the online accommodation industry. Its global reach, brand recognition, and extensive user base make it a rarity among competitors.
- Imitability: While the concept of an online accommodation marketplace can be imitated, replicating Airbnb's brand, network effects, and scale is challenging. Its technological infrastructure, user trust, and community engagement contribute to its uniqueness.
- Organization: Airbnb has developed strong organizational capabilities, including its technological platform, customer support, and global operations. These organizational factors help differentiate Airbnb and support its competitive advantage.
The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a strategic tool used to evaluate the internal and external factors that can impact a company's performance. It helps identify strengths to leverage, weaknesses to address, opportunities to capitalize on, and threats to mitigate.
SWOT analysis for Airbnb:
Strengths:
1) Strong brand recognition and global presence.
2) Extensive network of hosts and guests.
3) Technologically advanced platform and user-friendly interface.
4) Diverse and unique accommodation options.
Weaknesses:
1) Controversies and regulatory challenges in some markets.
2) Dependence on the sharing economy model, which may face public perception issues.
3) Reliance on user-generated content, which can occasionally lead to quality control concerns.
Opportunities:
1) Growing demand for alternative accommodations and experiences.
2) Expansion into new markets and segments, such as business travel and luxury rentals.
3) Integration of new technologies like augmented reality
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Fields Enterprises has 70,000 ordinary shares outstanding. It declares a €1.5 per share cash dividend on November 1 to shareholders of record on December 1. The dividend is paid on December 31. 1. What are the accounts that will be used on the declaration date? 2. What are the accounts that will be used on the record date? 3. What are the accounts that will be used on the payment date? 4. Prepare the entries on the appropriate dates to record the declaration and payment of the cash dividend.
1. Declaration date accounts: Retained Earnings (decrease) and Dividends Payable (increase). 2. Record date does not involve specific accounts. 3. Payment date accounts: Dividends Payable (decrease) and Cash (decrease). 4. Journal entries: Declared dividend - Retained Earnings (decrease), Dividends Payable (increase); Paid dividend - Dividends Payable (decrease), Cash (decrease).
1. On the declaration date (November 1), the accounts that will be used are:
- Retained Earnings: Decrease by the total amount of the declared dividend (70,000 shares x €1.5 per share).
- Dividends Payable: Increase by the total amount of the declared dividend.
2. On the record date (December 1), no new accounts are typically used. The record date is simply a reference point to determine which shareholders are eligible to receive the dividend.
3. On the payment date (December 31), the accounts that will be used are:
- Dividends Payable: Decrease by the total amount of the dividend.
- Cash: Decrease by the total amount of the dividend.
4. The journal entries to record the declaration and payment of the cash dividend are as follows:
On November 1 (declaration date):
Retained Earnings xx
Dividends Payable xx
(To record the declaration of cash dividend)
On December 31 (payment date):
Dividends Payable xx
Cash xx
(To record the payment of cash dividend)
The first entry on the declaration date reduces the retained earnings account to reflect the declaration of the dividend. The second entry on the payment date reduces the dividends payable account as the dividend is paid out to the shareholders, and the corresponding amount is debited to the cash account.
Please note that the specific amounts in the journal entries cannot be provided without the actual number of shares outstanding and the dividend per share amount.
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Cheer Inc. purchased machinery on January 1,2020 for $80,000. Management estimated its useful life to be 8 years and residual value to be $12,000. On December 31,2021 the machinery was sold for $40,000. If the double declining balance method was used for depreciation, what was the total accumulated depreciation at the date of sale?
The total accumulated depreciation at the date of sale (December 31, 2021) is $35,000.
To calculate the accumulated depreciation using the double declining balance method, we need to determine the annual depreciation expense first. The formula for double declining balance depreciation is:
Depreciation Expense = (1 / Useful Life) x 2 x Book Value at the Beginning of the Year
First, let's calculate the annual depreciation expense for the machinery:
Depreciation Expense = (1 / 8) x 2 x $80,000 = $20,000
The book value at the beginning of 2021 can be calculated by subtracting the accumulated depreciation from the initial cost:
Book Value at the Beginning of 2021 = $80,000 - Depreciation Expense for 2020 = $80,000 - $20,000 = $60,000
Now, we can calculate the depreciation expense for 2021:
Depreciation Expense for 2021 = (1 / 8) x 2 x $60,000 = $15,000
To find the accumulated depreciation at the date of sale (December 31, 2021), we add up the depreciation expense for 2020 and 2021:
Total Accumulated Depreciation = Depreciation Expense for 2020 + Depreciation Expense for 2021 = $20,000 + $15,000 = $35,000
Therefore, the total accumulated depreciation at the date of sale (December 31, 2021) is $35,000.
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Zisk Company purchases direct materials on credit. Budgeted purchases are April, $93,000; May, $123,000; and June, $133,000. Cash payments for purchases are: 75% in the month of purchase and 25% in the first month after purchase. Purchases for March are $83.000. Prepare a schedule of cash payments for direct materials for April, May, and June.
The schedule of cash payments for direct materials provides a breakdown of the expected cash outflows for the purchase of materials in April, May, and June.
schedule of cash payment April, May, and June is as follows:
April: $69,750
May: $92,250
To calculate the cash payments for direct materials, we need to consider the budgeted purchases and the payment terms.
Given:
Budgeted purchases for April: $93,000
Budgeted purchases for May: $123,000
Budgeted purchases for June: $133,000
Cash payments purchases: 75% purchase month and 25% after purchase first month
calculate the cash payments as follows:
April purchases: $93,000 x 75% = $69,750 (75% payment in the month of purchase)
May purchases: $123,000 x 75% = $92,250 (75% payment in the month of purchase)
June purchases: $133,000 x 75% = $99,750 (75% payment in the month of purchase)
April purchases payment in May: $93,000 x 25% = $23,250 (25% payment in the first month after purchase)
May purchases payment in June: $123,000 x 25% = $30,750 (25% payment in the first month after purchase)
June purchases payment in July: $133,000 x 25% = $33,250 (25% payment in the first month after purchase)
schedule of cash payment April, May, and June is as follows:
April: $69,750
May: $92,250
June: $124,250
The schedule of cash payments for direct materials provides a breakdown of the expected cash outflows for the purchase of materials in April, May, and June. This information helps in managing cash flow and budgeting for material expenses during the specified months.
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A court of appeal will hear new testimony to prevent justice?
True or False
The statement is False. In a court of appeal, new testimony is generally not heard.
The purpose court of appeal is to review the legal proceedings and the application of the law in the previous trial, rather than reevaluating the facts or introducing new evidence.
The appellate court's role is to assess whether there were any errors of law or procedural irregularities that may have affected the outcome of the trial.
Typically, new evidence or testimony is not allowed in the appellate court unless there are exceptional circumstances, such as newly discovered evidence that could not have been reasonably presented during the original trial.
However, even in such cases, the standards for introducing new evidence in an appeal are stringent, and it is rare for new evidence to be considered.
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1: Alex, suggested an alternative method where they allocate overhead costs as a function of transactions. Based on the data provided in Exhibit 3, and the suggestion to "allocate overhead costs as a function of transactions related to each overhead
cost," what is the cost of Receiving per transaction?
Please only provide a number and round to the second decimal. e.g. $5.6836/Direct Labor Hour should just be 5.68
2: Alex, suggested an alternative method where they allocate overhead costs as a function of transactions. They could then allocate costs unrelated to transactions like Engineering based on the engineering workload, and maintenance and depreciation based on machine hours. Based on the data provided in Exhibit 3, what is the cost of Maintenance and Depreciation per machine hour?
Please only provide a number and round to the second decimal. e.g. $5.6836/Direct Labor Hour should just be 5.68
1. The cost of Receiving per transaction is $4.28.
2. The cost of Maintenance and Depreciation per machine hour is $1.02.
1. To calculate the cost of Receiving per transaction, we need to divide the total cost of Receiving by the number of transactions related to Receiving. Based on the data provided in overhead costs Exhibit 3, the total cost of Receiving is $7,623, and
the number of transactions related to Receiving is 1,781.
=7623/1781
=4.28
Dividing the total cost by the number of transactions gives us $4.28 per transaction.
2. To determine the cost of Maintenance and Depreciation per machine hour, we divide the total cost of Maintenance and Depreciation by the number of machine hours. According to Exhibit 3,
the total cost of Maintenance and Depreciation is $18,500, and
the total machine hours are 18,120.
=18500/18120
=1.02
Dividing the total cost by the machine hours gives us approximately $1.02 per machine hour.
By using these alternative methods of allocating overhead costs based on transactions and machine hours, Alex proposes a more accurate way to distribute costs related to specific activities and resources. This approach allows for a more precise understanding of the costs associated with each transaction and machine hour, helping the company make informed decisions and improve cost management.
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13 If the price elasticity of demand is 2.0, and a firm raises its price by 10 percent, the total revenue will... a. Not change. b. Fall by an undeterminable amount given the information available. c. Rise. d. Fall by 20 percent.
Price Elasticity of Demand refers to the degree to which changes in the price of a product or service affect the quantity demanded. If the demand for a product is price elastic, a change in price causes a proportionately larger change in quantity demanded.
On the other hand, if the demand for a product is price inelastic, a change in price causes a proportionately smaller change in quantity demanded.When the price elasticity of demand is 2.0 and a firm raises its price by 10%, the total revenue will fall.
The answer is letter D. The total revenue will fall by 20%. If a firm increases its price by 10% while keeping everything else the same, the quantity demanded will fall by 20%.Therefore, the increase in price will be offset by the decrease in the number of units sold.
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Stephen runs a pet salon. He is currently grooming
115
dogs per week. If instead of grooming
115
dogs, he grooms
116
dogs, he will add
$65.63
to his costs and
$67.52
to his revenues. What will be the effect on his profits of grooming
116
dogs instead of
115
dogs?
Stephen's profits will change by?
$
By grooming an additional dog (116 instead of 115), Stephen's costs increase by $65.63 and revenues increase by $67.52, resulting in a profit increase of $1.89.
To determine the effect on Stephen's profits of grooming 116 dogs instead of 115 dogs, we need to calculate the difference in costs and revenues.
Cost difference: Grooming an additional dog incurs a cost of $65.63. Since Stephen is grooming 116 dogs instead of 115, the total cost increase would be $65.63.
Revenue difference: Grooming an additional dog brings in an additional revenue of $67.52. Thus, the total revenue increase would be $67.52.
To calculate the effect on profits, we subtract the cost increase from the revenue increase:
Profit difference = Revenue difference - Cost difference
= $67.52 - $65.63
= $1.89
Therefore, by grooming 116 dogs instead of 115, Stephen's profits will increase by $1.89.
It's important to note that this calculation assumes all other factors affecting profits remain constant and that there are no additional costs or revenues associated with grooming different numbers of dogs.
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The relationship between the amount of money x that a small instrument manufacturer spends on advertising and the total sale is given by the function S(x) = -0.003x³ + 0.58x²-200. Find the average rate of change expected in the sales when the amount spend on advertising increases from $50 to $100. a. 17.9 b. 34.5 c. 27.2 d. 44.1 e. None of the above
The average rate of change expected in the sales when the amount spent on advertising increases from $50 to $100 is 82.5.
To find the average rate of change in sales when the amount spent on advertising increases from $50 to $100, we need to calculate the difference in sales (S(x)) between these two advertising amounts and divide it by the difference in advertising amounts.
First, let's find the sales at $50 and $100:
S(50) = -0.003(50)³ + 0.58(50)² - 200 = -75 + 1450 - 200 = 1175
S(100) = -0.003(100)³ + 0.58(100)² - 200 = -300 + 5800 - 200 = 5300
Now, we can calculate the average rate of change:
Average rate of change = (S(100) - S(50)) / (100 - 50)
= (5300 - 1175) / 50
= 4125 / 50
= 82.5
Therefore, the average rate of change expected in the sales when the amount spent on advertising increases from $50 to $100 is 82.5. Since none of the given options match this value, the answer is e. None of the above.
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