what is the 4P of marketing

Answer:

The 4Ps of marketing is a model for enhancing the components of your "marketing mix"price, product, promotion, and place

Explanation:

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Cody Mountain Sports is an outdoor sporting goods guiding service located in northern Wyoming. Cody Mountain Sports (CMS) primarily provides guiding for common outdoor sporting activities such as rock climbing, hiking, and skiing. CMS completed the following adjusting transactions during March of 2021:

Mar. 1 CMS began operations by receiving $100,000 in cash. The business issued shares of common stock in exchange for this contribution.
Mar. 1 CMS paid $1,200 cash for a 12 month insurance policy. The policy begins Mar. 1.
Mar. 4 CMS guided a small rock climbing trip, receiving $20,000 payment in cash.
Mar. 15 CMS guided a hiking adventure, billing the customer $3,000 and receiving a promise of payment within one week.
Mar. 18 Accrued employee salaries of $10,000.
Mar. 19 Purchased fuel for vehicles on account, $1,000
Mar. 22 Collected $3,000 cash from customer on account.
Mar. 24 Paid rent on their property, $4,000 cash.
Mar. 27 Paid $1,000 cash on account.
Mar. 31 Cash dividends of $2,500 were paid to stockholders.

Required:
Post these transactions to the T-accounts.

Lease Plan Effectively Manages Diversity
The term, glass ceiling, was used to represent an absolute barrier or solid roadblock that prevented women from advancing to higher-level positions. The ceiling resulted in women finding themselves stuck in lower-level jobs, ones that did not have profit and loss responsibility, and jobs with less visibility, power, and influence. This scenario is changing. This case illustrates the impact motivated leadership and changing company policies can have on gender diversity in the workplace. Per the United States Department of Labor, compared to women comprising 21 percent of the workforce in 1920, women comprised nearly half of the workforce in the United States in 2013, making gender diversity issues more and more important. This activity asks you to identify and apply your knowledge of such aspects of diversity.
Read the case below and answer the three questions that follow.
In 2003, the representatives of Lease Plan USA's top customers were mostly women, as was most the company's employees. However, men represented a large majority of top managers at the company, reflecting the old-boys network type culture that dominated the fleet industry. New leadership decided to change this and provided career counseling to women, revised reward systems to focus on performance instead of seniority, and replaced some existing managers. Two years ago, only one of seven top executives were a woman. Now, three of the top eight executives are women.

The company's new chief executive claims that these changes are motivated by strategy rather than political correctness. He says, "Lease Plan doesn't build anything…Our sustainable competitive advantages are people." Lease Plan now also implements a development program catered specifically for female employees. The program includes skills assessments, career guidance, communications, brand building, and panel discussions with female executives from other companies.
Lease Plan’s efforts have yielded very positive results in a short period. For example, a 2006 survey showed that 35 percent of women agreed that "management supports my efforts to manage my career," which was improved the following year to 47 percent. A growing percentage of women also feel that their opportunities are growing—increased to 30 percent from 22 percent.
Gerri Patton, Director of Client Activation, says the program helped her become more confident and outspoken. The 23-year Lease Plan veteran encourages her female subordinates to apply. "I wish I would have done that program 10 or 15 years ago," she says. "There's no telling where I would be...The sky would've been the limit."
After reading the case please answer three multiple questions below:
1) According to Eagly and Carli, and also supported by subsequent data analysis by the textbook authors, women have broken through the glass ceiling. Based on what you have read in the case, which of the following trends in gender diversity appears to be most supported by the outcomes of Lease Plan’s program changes?
Educational attainment—women earned the majority of bachelor’s and master’s degrees from 2006 through 2012.
Increases in seats on boards of directors—in Fortune 550 firms up to 16.6 percent in 2013 from only 9.6 percent in 1995.
Leadership positions—in educational institutions in 2010, women represented 18.7 percent of college presidents and 29.9 percent of board members.
Court Appointments—in federal court in 2013, women received 32 percent and 30 percent respectively of appointments to federal courts of appeals and US district court judge positions.
None of these
2) Which of Thomas’s generic action options for managing diversity is most illustrated in the case?
suppress
isolate
deny
include/exclude
tolerate
3) Based on the information in the case, which of the following barriers and challenges to managing diversity that were identified in the text appear to have been present at Lease Plan?
an unsupportive or hostile work environment
poor career planning
lack diversity in senior management
inaccurate stereotypes
difficulty in balancing career and family issues

Information related to Kerber Co. is presented below.

1. On April 5, purchased merchandise on account from Monty Company for $36,000, terms 3/10, net/30, FOB shipping point.
2. On April 6, paid freight costs of $920 on merchandise purchased from Monty.
3. On April 7, purchased equipment on account for $30,500.
4. On April 8, returned damaged merchandise to Monty Company and was granted a $4,200 credit for returned merchandise.
5. On April 15, paid the amount due to Monty Company in full.

Required:
Prepare the journal entries to record these transactions on the books of Riverbed co. under a perpetual inventory system.

Suppose that Dmitri, an economist from a research institute in Texas, and Frances, an economist from a public television program, are arguing over saving incentives. The following dialogue shows an excerpt from their debate: Frances: I think it's safe to say that, in general, the savings rate of households in today's economy is much lower than it really needs to be to sustain an improvement in living standards. Dmitri: I think a switch from the income tax to a consumption tax would bring growth in living standards. Frances: You really think households would change their saving behavior enough in response to this to make a difference.Because I don't. The disagreement between these economists is most likely due to _____. Depite their differences, with which proposition are two economists chosen at random most likely to agree? A. Employers should not be restricted from outsourcing work to foreign nations. B. Central banks should focus more on maintaining low unemployment than on maintaining low inflation. C. Business managers can raise profit more easily by reducing costs than by raising revenue.

Pick an organization (public or private) and then choose a particular type of COI that is associated with this type of organization. Sustainability-related COIs are especially encouraged.Locate and describe any laws that are designed to discourage or prevent this type of COI in your country. If there are no laws particular to the type of COI you chose, discuss why this is the case.Locate examples of organizational policies used to also discourage the particular COI and discuss how the main features of the policy around the particular COI.Discuss ways that managers can use both policy and the existing laws in your home country to discourage employees seeking their own interests over that of the employer.In your estimation, do laws and policies help promote ethical behavior? Do you feel that the laws, as they are currently, are sufficient and effective?Finally, suggest ways that the laws and/or policies could be improved to both motivate employees to pursue the interests of their employers, as well as to minimize the costs of employers complying with or enforcing the laws.Written Assignment RequirementsSubmit a written paper which is 3-4 pages in length exclusive of the reference page. The paper should cite sources to support your ideas. Be sure to review the assessment criteria below before beginning your paper. Cite any reference(s) you use in the preparation of your essay using proper APA format. Refer to the UoPeople APA Tutorials in the LRC for help with APA citations.Written Assignment Peer AssessmentIn the unit following the submission of your written assignment, you will peer assess three (3) of your classmates’ assignments according to the instructions found in the Assessment Form. During this peer assessment period, you are expected to provide details in the feedback section of the Assessment Form, indicating why you awarded the grade that you did to your peer. The written assignment grade is comprised of a combination of your submission (90%) and your peer assessments (10%).Written Assignment Peer Assessment RubricFor this assignment, your peers will be evaluating your work with the following criteria.An organization is chosen and a particular conflict of interest is identified.Laws pertaining to the particular COI have been located and described. If no laws are described, reasons are provided.Organizational policies pertaining to the COI are discussed, particularly the main features of the policy.Ways that managers can use both policy and the existing laws in your home country to discourage employees seeking their own interests over that of the employer are discussed.The paper addresses the questions: do laws and policies help promote ethical behavior? Do you feel that the laws, as they are currently, are sufficient and effective?The paper suggests ways that the laws and/or policies could be improved to both motivate employees to pursue the interests of their employers, as well as to minimize the costs of employers complying with or enforcing the laws.Writing Organization and Clarity - the ideas are arranged logically to support the purpose or argument. Ideas presented flow smoothly from one to another and are clearly linked to each other. Writing is clear and it is of high-quality.Written Assignment conforms to the structural requirements including APA style guidelines for references.

Given the accelerated pace of technological change, in combination with deregulation, globalization, and demographic shifts, a firm will only be successful today if its:

a. resource advantage is maintained for a short period of time.
b. internal strengths change with its external environment in a dynamic fashion.
c. resource advantage is not causally ambiguous or socially complex.
d. competitive advantage is derived from static resource or market advantages.

An investment that costs $28,000 will produce annual cash flows of $5,600 for a period of 6 years. Further, the investment has an expected salvage value of $3,300. Given a desired rate of return of 10%, what will the investment generate?

US Corp. is charged with determining which small projects should be funded. Along with this assignment, she has been granted the use of $15,000 for a maximum of two years. She is considering three projects. Project A costs $7,500 and has cash flows of $4,000 a year for Years 1 to 3. Project B costs $8,000 and has cash flows of $3,000, $4,000, and $3,000 for Years 1 to 3, respectively. Project C costs $2,000 and has a cash inflow of $2,500 in Year 2. What decisions should she make regarding these projects if she assigns them a mandatory discount rate of 8.5 percent

Snack food vendors and beer distributors earn some monopoly profits in their local markets but see them slowly erode from various new substitutes. When California voted on legalizing marijuana, which side would you think that California beer distributors were on

The data is D = 50,000/year, S= $500 per order, H = $0.25 per unit per year. Assume a lead time of 3 days.

Fill in the following table. Write out the formulas you are using.

Annual demand
Holding cost (units per year)
Ordering cost
Ordering quantity (EOQ)
Number of orders per year
Average inventory
Maximum inventory
Reorder level
Length of order cycle
Annual holding cost
Annual ordering cost
Annual Affected Inventory Cost

b. Suppose a mistake was made in the data and the correct data is D = 60,000 per year, S = $400 per order, H = $0.20 per unit per year. Calculate the correct EOQ and affected inventory cost.
c. Now suppose we used the incorrect EOQ (based on the first set of data) instead of the correct EOQ. Calculate the affected inventory cost.
d. Compute the percentage error in the EOQ and in the inventory cost.
e. Moral of the story is that incorrect estimation of costs or demand (does or does not) result in substantial deviation from the optimal cost (circle the right answer).

At the beginning of the year, accounts receivable were $45,000 and the allowance for bad debts was $4,200. During the year, sales (all on account) were $180,000, cash collections were $165,000, bad debts expense totaled $3,100, and $2,600 of accounts receivable were written off as bad debts. The balance at the end of the year for the Accounts Receivable account was: Multiple Choice $42,400. $54,300. $57,400. $60,000.

Complete the following data taken from the condensed income statements for merchandising Companies X, Y, and Z. For those boxes in which you must enter negative numbers use a minus sign.
Company X Company Y Company Z
Net income/(net loss) $30 $_____ $(20)
Sales _____ 1,270 970
Gross profit 245 _____ 525
Operating expenses _____ 525 _____
Cost of goods sold 330 790 _____

During its first year of operations, Indigo Corporation had credit sales of $3,213,200, of which $361,300 remained uncollected at year-end. The credit manager estimates that $16,880 of these receivables will become uncollectible. Prepare the journal entry to record the estimated uncollectibles. (Assume an unadjusted balance of zero in Allowance for Doubtful Accounts.) (Credit account titles are automatically indented when amount is entered. Do not indent manually.) Account Titles and Explanation Debit Credit LINK TO TEXTLINK TO TEXT INTERACTIVE TUTORIAL INTERACTIVE TUTORIAL Prepare the current assets section of the balance sheet for Indigo Corporation, assuming that in addition to the receivables it has cash of $91,990, merchandise inventory of $189,180, and supplies of $12,580. (List current assets in order of liquidity)

Phương pháp kế toán chi tiết vật tư

Apply the Seasonal Forecast Using Simple Proportion method to calculate a forecast for product X for the first quarter of the next year. The expected total sales for product X is 14800 for the next year.

Quarter Average seasonal factor
1 0.70
2 0.46
3 1.73
4 1.11

a. More than 0 but less than or equal to 1500
b. More than 1500 but less than or equal to 2000
c. More than 2000 but less than or equal to 2500
d. More than 2500 but less than or equal to 3000
e. More than 3000

Halogen Laminated Products Company began business on January 1, 2021. During January, the following transactions occurred:

Jan.
1 Issued common stock in exchange for $115,000 cash.
2 Purchased inventory on account for $30,000 (the perpetual inventory system is used).
4 Paid an insurance company $1,800 for a one-year insurance policy. Prepaid insurance was debited for the entire amount.
10 Sold merchandise on account for $11,500. The cost of the merchandise was $6,500.
15 Borrowed $25,000 from a local bank and signed a note. Principal and interest at 10% is to be repaid in six months.
20 Paid employees $5,500 salaries for the first half of the month.
22 Sold merchandise for $9,500 cash. The cost of the merchandise was $5,500.
24 Paid $14,500 to suppliers for the merchandise purchased on January 2.
26 Collected $5,750 on account from customers.
28 Paid $1,000 to the local utility company for January gas and electricity.
30 Paid $3,500 rent for the building. $1,750 was for January rent, and $1,750 for February rent. Prepaid rent and rent expense were debited for their appropriate amounts.

Required:
a. Prepare general journal entries to record each transaction.
b. Post the transactions into the appropriate T-accounts.
c. Prepare an unadjusted trial balance as of January 30, 2021.

Which of the following statements describes the typical effect of creating a large number of refined activity cost pools for a given costing application?1) A complex ABC system with numerous cost pools provides substantial costimprovement over a smaller system with only seven to ten cost pools.2) A system containing a large number of cost pools will not tend to exhibitsubstantial cost accuracy over a system containing seven to ten cost pools.3) With the aid of a computer, every public company should strive to develop as many cost pools as possible because there is virtually no disadvantage of so doing.4) Employees normally develop a deep appreciation for the complexity of a large, tedious ABC system.

Pet Supply purchased some fixed assets two years ago at a cost of $43,800. It no longer needs these assets so it is going to sell them today for $32,500. The assets are classified as five-year property for MACRS. The MACRS rates are 20%, 32% 19.2%, 11.52%, 11.52%, 5.76%, for years 1 to 6, respectively. What is the net cash flow (A-T Salvage Value) from this sale if the firm's tax rate is 35 percent

Ivanhoe Company buys merchandise on account from Metlock Company. The selling price of the goods is $1,290 and the cost of the goods sold is $770. Both companies use perpetual inventory systems.
Journalize the transactions on the books of both companies. (If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts. Credit account titles are automatically indented when amount is entered. Do not indent manually.)
Account Titles and Explanation
Debit
Credit
Ivanhoe
Enter an account title
Enter a debit amount
Enter a credit amount
Enter an account title
Enter a debit amount
Enter a credit amount
Metlock
Enter an account title to record sale of merchandise
Enter a debit amount
Enter a credit amount
Enter an account title to record sale of merchandise
Enter a debit amount
Enter a credit amount
(To record sale of merchandise)
Enter an account title
Enter a debit amount
Enter a credit amount
Enter an account title
Enter a debit amount
Enter a credit amount

Blue Inc. uses LIFO inventory costing. At January 1, 2020, inventory was $217,208 at both cost and market value. At December 31, 2020, the inventory was $287,675 at cost and $261,060 at market value. Use an allowance account. Prepare the necessary December 31 entry under (a) the cost-of-goods-sold method (b) Loss method.

ABC and XYZ are all-equity firms. ABC has 1,750 shares outstanding at a market price of $20 a share while XYZ has 2,500 shares outstanding at a price of $28 a share. ABC is acquiring XYZ for $75,000 in cash. The incremental value of the acquisition is $8,000. What is the net present value of acquiring XYZ to ABC

Darnell has saved $30 per week to buy a new Blu-ray player. He compares two different models: a Panaview that is priced at $130 and a Zony model that is priced at $140. Darnell decides to purchase the Zony Blu-ray player for $140. Identify what role money plays in each of the following parts of the story.

a. Alex can easily determine that the Panaview model has a lower price than the Zony Model.
b. Alex saved $30 per week.
c. Alex pays $140 for the Blu-Ray player.

Marko, Inc. is considering the purchase of ABC Co. Marko believes that ABC Co. can generate cash flows of $6,600, $11,600, and $17,800 over the next three years, respectively. After that time, they feel the business will be worthless. Marko has determined that a rate of return of 13 percent is applicable to this potential purchase. What is Marko willing to pay today to buy ABC Co.?
a. $39,420.00.b. $24,876.50.c. $28,896.22.d. $36,000.00.e. $27,261.50.

Bloom Company management predicts that it will incur fixed costs of $266,000 and earn pretax income of $360,400 in the next period. Its expected contribution margin ratio is 54%. Required: 1. Compute the amount of total dollar sales. 2. Compute the amount of total variable costs.

Gilbert is an independent consultant who helps organizations select the right accounting software for their needs. After evaluating a local nonprofit organization, Gilbert recommended an accounting software package that he believes meets specifications, secures documents, and satisfies user requirements. Gilbert did not tell his client that he owns a 25% share in the business that developed the software, and that he will benefit if the organization decides to purchase the software he recommends. Which principle of the Software Engineering Code of Ethics has Gilbert violated?

On June 30, 2018, the Esquire Company sold some merchandise to a customer for $48,000. In payment, Esquire agreed to accept a 9% note requiring the payment of interest and principal on March 31, 2019. The 9% rate is appropriate in this situation. Required: 1. Prepare journal entries to record the sale of merchandise (omit any entry that might be required for the cost of the goods sold), the December 31, 2018 interest accrual, and the March 31, 2019 collection. 2. If the December 31 adjusting entry for the interest accrual is not prepared, by how much will income before income taxes be over-or understated in 2018 and 2019

Gina is very serious about her budget. As a new manager, she wants to make sure that she is a good steward of her employees, knowing that stress can cause her division to miss their bottom line at the end of the year. When Gina is considering the physiological implications for her workforce, which of the following is she notconsidering?
A) family leave
B) burnout
C) low job satisfaction
D) emotional exhaustion
E) absenteeism

Of the following statements, which best describes a legitimate disadvantage of cost-based pricing:
a. Marginal costs and revenues are difficult to measure
b. Determining the amount a customer is will to pay may require estimation
c. Most cost drivers are not readily available
d. Customers may not be willing to pay the price determined by the procedure

g Determine the amount to be added to Allowance for Doubtful Accounts in each of the following cases and indicate the ending balance in each case. a. Credit balance of $370 in Allowance for Doubtful Accounts just prior to adjustment. Using the aging method, the balance of Allowance for Doubtful Accounts is estimated as

If a well-diversified portfolio of stocks has an expected return of 15% when the expected return on the market portfolio is 10%, then:_____

a. Treasury bills are offering a 7% yield.
b. The portfolio beta is greater than 1.0.
c. The portfolio beta equals 1.67.
d. The investor's portfolio contains many defensive stocks.