Write any one method to make localization effective​

Answers

Answer 1

Answer:

Here's 5 methods

Explanation:

Every corporate message (including this one!) is carefully crafted by a writer to express a particular idea. That writer uses phrasing and cultural references both to make a certain point and to create and sustain a brand voice.  A clear brand voice helps potential clients understand your corporate identity. It's what gives your brand a consistent personality across different content types and media platforms.  If you translate words and sentences but don't go any further, you can't maintain your brand voice in different languages. Localization, however, makes your message relevant to local customers in different markets around the world. Localizing content allows you to connect on a more personal level with every customer—even those who don’t speak your brand’s native language.  And we know that today’s buyers around the world seek personalized experiences from the brands they support. Build engagement by personalizing your message for every customer in every market with localization.   Different cultures have different tastes, and a company's marketing material needs to reflect these variances. For example, a retailer that markets to young women in the US is probably used to emphasizing the latest trends and focusing on low prices to encourage consumers to keep up with changing styles. If that company moves to the French market, however, it may have to focus more on a timeless aesthetic and on quality pieces that fit each customer's personal style.  Differences in belief systems are also key for global marketers to understand. One might not expect a hamburger chain to succeed in India, where many people consider cows sacred, but McDonald’s made it work. They kept beef and pork out of their Indian locations and replaced the “Big Mac” with the “Maharajah Mac.”  McDonald’s also thought about what Indian diners wanted to see from their restaurant to engage these buyers specifically. Thus, they introduced the “Aloo Tikki Burger,” which bears a striking resemblance to traditional Indian street food.  These steps, while complex and effort-intensive, paid off: they meant the chain’s menu and advertising presence were optimized to suit the local culture. This, in turn, drove Indian consumers to engage with the brand and ensured its success.   In a study by Common Sense Advisory, more than 72 percent of consumers reported that they preferred shopping on websites that used their native language. 55 percent buy exclusively from those sites.  That's easy to understand. After all, why would anyone buy a product if they couldn't fully understand its description? Localization fixes this problem.  Localization is just as important between dialects as it is between languages. For example, if a British bank entered the US market, it would have to stop marketing its “cash points” and start referring to “ATMs.”  When you localize your content, you’re sending your customers a clear message: you care about communicating with them. Content sounds much more familiar and comfortable when it's in the audience's native dialect. When you accommodate their preferences and customs, you show a level of sensitivity and respect that inspires engagement.   What's perfectly ordinary in one culture can be very insensitive in another.  For example, advertisements for baby care products often include pictures of an infant's feet. Western audiences tend to see those pictures as pure and innocent. But in many Islamic countries, it is extremely impolite to photograph the bottoms of anyone's feet. Buyers in these countries might not respond well to certain ads originally created for western audiences.  Translated text can cause problems as well. Stories abound of companies that translated their slogans literally, with unfortunate results.  Mistakes like these, however innocuous they might seem, can be immensely offensive to local communities and damaging to companies’ brand reputations. However accidentally they occur, they send a message that the brand does not understand its consumers. Skilled localization can help global marketers send the intended message while avoiding bad publicity and resentment from the local markets they strive to engage.  When the Nieman Journalism Lab experimented with targeted social media posts, it found that locally-targeted content performed six times better than posts with global shares.  According to Lathan Fritz, founder of Amerisales, geo-targeting is effective because “it connects more deeply with prospective customers than a generic advertisement.”  If a company localizes its customer messages instead of just translating them, it makes their audiences feel more personally connected and engaged. That's why at Lionbridge, we make sure that content resonates with customers on every level, from the type of images we feature all the way to the words our experts select when completing translation.


Related Questions

What did historian Tom Garner find in the Pensacola Bay area? Bead earrings Deer hides Piece of a jar from a Spanish colony Journals from early explorers

Answers

Piece of a jar is that better

duh i mean if this is history then don't you think it is about people against people like really

The most relevant source for politicians debating whether to reduce the size of the military is a _________.

a. textbook detailing the history of military sizes.

b. newspaper using paid information about the proposal.

c. report on a government website analyzing the idea.

d. defense-contractor blog promoting the military.

Answers

Answer:

The answer is c

Explanation:

I looked up your question

Answer:

c

Explanation:

because if your going to be a politician and you want to know whats going on then of course you would go to the government website

Dr. Wohn is interested in the effects of a trust-building game (i.e. a ropes course) on the social adjustment of incoming first-year students. She goes back to records of Freshman Orientation weekend and finds 50 students who chose to do the trust-building exercise and 50 students who chose to do another activity instead (i.e. a non-trust building game). She administers a survey and finds that, on average, the students who did the trust-building game reported better social adjustment than those who did not. Dr. Wohn concludes that the trust-building exercise caused better social adjustment for those students. What is wrong with her conclusion

Answers

Answer:

- Students self-selected which activity to do, so causality cannot be inferred from the results.

Explanation:

Dr. Wohn's conclusion would not be relevant because the students themselves selected the activity according to their will and thus, the actual influence cannot be determined by the outcome. This affects the authenticity, credibility, and efficacy of the conclusion and makes it irrelevant. In order to make a worthy and reliable conclusion, the students must have been selected randomly and then assigned to play or not play the game so that actual effects can be observed.

Marilyn is an architect who is looking for a job. She has worked on a wide range of projects and has several recommendations, and is able to land interviews fairly easily. However, she usually stresses about how much better the other candidates might be. During interviews, she does poorly. To counter this, Marilyn's therapist had her read her own recommendations to herself right before her next interview. The result was improved confidence and a second interview. The therapist's approach BEST illustrates:

Answers

Answer: Stress inoculation training

Explanation:

Stress inoculation training is a psychotherapy training method that focuses on preparing the mind of patients in demanding ways for tough tasks which they might face ahead of them in order for them to come out successful. This training helps in the areas of managing stress and anxiety.

Marilyn has a good background to get jobs but would need to overcome fear of other candidates, she used the stress inoculation training method to overcome the challenge.

example for economic system

Answers

Answer:

Some examples are socialism, communism, and capitalism.

Write one or two paragraphs about a social issue you have read about. State the issue and express your viewpoint to make a strong argument.

100 points!

Answers

A basic social issue that I have read about in my life is basic needs. People around the world don’t have a lot of things, some people struggle just to have basic needs like a tooth brush, or a razor. My point of view on it is that it’s ridiculous that people are struggling just to support and get basic need things for their family’s or even themselves, while they are working an all day shift at a diner. Some people are just relaxing and they don’t have to lift a finger.

Answer:

One of the largest issues of humanity today is blubber. From some years yet, humans are tormented by this disorder with additional frequency. blubber is once one has an excessive amount of body fat, and is unable either by genetic or environmental factors to manage it. This downside has become additional frequent because the society of nowadays is all concerning consumption, fast food, calories and lack of exercise, as a straightforward machine is ready to try and do everything one is simply too lazy to try and do.

Explanation:

Help me pls fasttttttt​

Answers

don’t use the link. those are scams

dose water come from the sewers

Answers

No because there is no way to flither the pee and people would get sick because of the poop

Question Mode Multiple Choice Question As a young child, Gregory began demonstrating aggressive behavior. He would physically attack his siblings and peers, and often destroyed others' property. By middle school, Gregory had been suspended from school at least 10 times for theft, fighting, and disrespect toward his teachers. He started drinking at the age of 10 and graduated to cocaine by age 13. At age 15, he spent over 6 months in a residential treatment center after he stole a car and crashed it while under the influence. These characteristics indicate ______.

Answers

Answer:

disinhibition.

Explanation:

How would Apollo (Greek god) treat mortals?

Answers

as punishment they were forced to work for more tools for a Time
He would use them as slaves, make them work/earn their sipplies

hey someone help me with this.


How did Ancient Indians make advances to their culture

Answers

Answer:

They both make amazing food

Explanation:

i was in yoir class

Which one of the following events best indicated that the Cold War had become an international conflict?

A. Joseph McCarthy’s censure by the Senate
B. Eisenhower’s election as president
C. Khrushchev’s speech at the United Nations
D. Joseph Stalin’s rise to power

Answers

Answer:

C. Kruchev's speech at United Nations

Explanation:

Because of what the speech consisted of.

Which nation controlled China, Korea, and Taiwan at the same time?

a.) Japan
b.) United States
c.) Russia
d.) Great Britain

Answers

Answer:

Japan

Explanation:

Japan controlled all three of them at the same time during WWll

Answer:

Japan

Explanation:

Japan controlled China, Korea, and Taiwan during WWII.

HELP!
Explain why an area that goes through secondary succession will likely reach its climax community before an area that goes through primary succession.

Answers

Explanation:

The reason is because secondary is higher than primary

Which of the following best describes a situation where an oligopoly exists?
O A. A small number of producers command nearly the entire market
for a certain good or service.
B. A single producer is the only one selling a good or service with no
close substitutes.
C. Many producers are selling slightly differentiated products that
are close substitutes of each other.
D. A large number of businesses are selling identical products to a
well-informed customer base.

Answers

Answer:

A

Explanation:

because its a limited market

What are the seven kinds of electromagnetic waves

Answers

ShehebjwkwkqodhhxbxbQmkdjxdbwjwjzicjcnc

What steps is Louisiana taking toward economic recovery? Check all that apply.
rebuilding property damaged during recent storms
providing government aid to farmers affected by flooding
promoting the growth of new small businesses in the state
establishing several new Fortune 500 companies in the state
refocusing the state's economy from oil and shipping to farming
Next
Submit
Save and Exit

Answers

Answer:rebuilding property damaged during recent storms,promoting the growth of new small businesses in the state,providing government aid to farmers affected by flooding

Explanation:

why is it important to prioritise your life goals​

Answers

Answer:

Establishing priorities is necessary in order to complete everything that needs to be done. Prioritization is important because it with allow you to give your attention to tasks that are important and urgent so that you can later focus on lower priority tasks.

Explanation:

Hope this answer helps you :)

Have a great day

Mark brainliest

define a criminal case (brief answer please)
i'll give brainliest

Answers

A court proceeding in which a person accused of committing or omitting an act against the community or state is tried and either found not guilty or found guilty and sentenced.

Art and craft is an eye-appealing source of history

Answers

Answer:

i agree with that statement

Explanation:

it is also an outlet for the artist/crafter

What is the largest State in the world?

Answers

Answer:

lol it's Sakha Republic

Explanation:

Hope this is helpful, Stay safe and God loves you !!!!

Answer: Alaska

Total Area: 665,384.04 sq mi

Population: 737,438

In the paragraph beginning with "It was to spare the
Japanese people from utter destruction..." (paragraph 9).
Truman states that Japan "rejected that ultimatum." This
section of the text refers to the fact that
o A. In July of 1945, the U.S. demanded that the
Japanese surrender, or risk a massive attack
ов.
In July of 1945, the U.S. and Japan were
negotiating a cease fire, which Japan rejected
oc Japan knew that the U.S. was planning a land and
sea invasion in July of 1945
O D. Japan was going to sacrifice the city of Potsdam in
July of 1945 in an effort to win the war

Answers

Answer: Truman states that Japan "rejected that ultimatum." This section of the text refers to the fact that o A. In July of 1945, the U.S. demanded that the. Japanese surrender, or risk a massive attack ов. In July of 1945, ..

Explanation:

2. Which branch would be responsible
for passing a law banning homework?
O Executive
O Judicial
O Legislative

Answers

Answer:

Legislative... i think

Explanation:

Answer:

c) Legislative

Explanation:

The legislative branch of government makes the laws. The executive branch enforces laws. The judicial branch interprets and reviews laws.

Select the false statement below concerning survey research. Group of answer choices A mailed questionnaire is the most common survey research method in kinesiology. Survey research is the most common type of descriptive research in kinesiology. One advantage of structured interviews and closed-ended questionnaire items is that the same information is obtained from each participant, and it is obtained in an organized manner. Survey research can be conducted by using several different methods. Survey research has few limitations in terms of applications and information obtained.

Answers

Answer:

survey research has few limitations in terms of applications and information obtained

Explanation:

A survey research has many limitations regarding the applicability of the results and information presented by it. These limitations occur, mainly, due to the lack of homogeneity of the participants, who can present the most diverse characteristics, being a very heterogeneous, dynamic group that cannot be controlled. This prevents the survey from showing immutable data about something specific, and can only be applied in comprehensive and generalized situations. In addition, the data obtained in this type of research can be modified very quickly and lose its applicability.

It should be noted that survey research is research carried out to obtain information about something, based on the opinion of a group of people. An example of an opinion poll is the electoral polls conducted to find out which candidate for some political office is more popular than another, according to the population's intention to vote.

How did the climate and geography influence the ways people made money?

Answers

Answer:The European colonization of the Americas encountered diverse physical and human ... The region was taken from indigenous people by the people from Britain in ... The geography and climate impacted the trade and economic activities of ... in that the colonists could anchor their ships offshore, providing simple and easy ...

Explanation:

The european colonization

questions below! (scams will be reported) pls help!! will mark brainliest 30 points!!!

Answers

Answer:

mil

Explanation:

youre welcome

Answer: First question is civil that's all i know i'm sorry.

Please give me brainlest

How did ISIS fuel the Syrian Civil War?

Answers

Explanation:

jow yly cqn beki93oo3wooooo3the weywere

6
Which issue first led to war between Rome and Carhage?
A the ability to get whear from Egypt
B the right to start colonies in Spain
the use of chariots in warfare
control of trade in the Mediterranean


Plssss I give the brainliest

Answers

Answer:

The immediate cause of the war was the issue of control of the independent Sicilian city state of Messana (modern Messina). In 264 BC Carthage and Rome went to war, starting the First Punic War.

Explanation:

Item 2
What was an effect of the worldwide depression that took place in the 1930s?

European nations sought to acquire new colonies to supply raw materials for factories at home.

Germany was unable to repay its war debts when loans from the United States were no longer available.

Nations like France and Poland embraced militarism to improve economic conditions in their countries.

The United States had to stop all postwar bonds meant to assist Britain in rebuilding from war damage.

Answers

Answer:

B: Germany was unable to repay its war debts when loans from the United States were no longer available.

Explanation:

I also had this question and this was correct.

50:01
Which of the following statements is FALSE?
a.
African Americans, slave and free, were excluded from political participation in Texas.
b.
Freedmen often had to petition the state legislature to remain free.
c.
Some freedmen were granted freedom but had few other rights.
d.
Tensions over salvery caused many Texans to join the Know-Nothing Party.

Answers

Answer:

The answer is a

Explanation:People in the South were very against having slavery abolished and Texas was one of the states that really didn't want it abolished

Answer:

The answer is a

Explanation:People in the South were very against having slavery abolished and Texas was one of the states that really didn't want it

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